Back to School - Active Display Group · Back to school stress causes torment for 3 out of 4 Mums...
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Back to School Get inspired for 2020
Transcript of Back to School - Active Display Group · Back to school stress causes torment for 3 out of 4 Mums...
Back to School
Get inspired for 2020
Strategic displays can make
the shop easier for parents
75% of parents find back to school shopping more stressful than work!
But you can make it easier for them!
Back to school stress causes
torment for 3 out of 4 Mums
• It’s not just working parents, especially Mums who
feel the stress.
• With schools and government bodies putting
pressure on parents as to what they should be
feeding kids from a nutritional point of view,
parents find the shopping experience stressful in
finding inspiration, especially those who have fussy
kids.
Galaxy Research with Nestle Australia Findings
Forbes Findings, 2018
Care.com findings from survey in 2018, n=1000
QUICK BACK
TO SCHOOL
MARKET AND
CATEGORY
STATS
• Back to school spend in total will increase only
slightly by +1.8% for each kid as online prices get
more competitive.
• Parents start shopping 4-6 weeks prior to the
school start.
• Electronic gadgets (on the school list) seen to
soar by 29% by 2020.
• Price, product and convenience matter most to
the parents.
• Everything under one roof, store location and
free shipping is what matters most with
convenience.
Lunchbox options
causes stress. Parents
want to find lunchbox
food more easily when
they’re in the
supermarket.
Parents want kits in-
store according to
school list already put
together so they can
just walk up and buy it.
They need clear
signage and navigation.
They’ll walk away after
10 seconds if they can’t
find it.
Kids influence their
parents the most when
it comes to shopping for
the clothing and
electronics.
THE KEY INSIGHTS THAT YOU NEED
TO KNOW FOR YOUR STORE
OUR RECOMMENDATIONS
• Awareness – clear navigation signage with stand out and relevant
visuals and message. Use movement or video.
• Engage with ease of shop – cross category merchandising with clear
message
• Consideration - make it easier for mum & dad: merchandise
relevant bundles together to help with the grab and go. Educate Mum
and create the pester power if the kids are there.
• Encourage purchase – consider placing near the checkouts so it looks
easy. Gift with Purchase helps too!
We’ve seen best in class
globally
75% of parents find back to school shopping more stressful than work!
But you can make it easier for them!
So what are you waiting for?
Let’s Chat!E: [email protected]
W: activedisplay.com.au
P: 03 8769 0000
