Baby Channel

Created by: Margot Schuffel

Created for: Media 3600

Date: 04-29-08

Why the BabyChannel ?

• In the time it takes to count to ten, more than 40 babies are born worldwide. In the United States around every 14 seconds to a minute a new baby is born.

• There is no Baby channel available

What is it about?

• The Baby Channel is a fun to watch, interactive channel that will provide guidance to everybody who is interested in babies and every aspect that comes with it.

• a television channel where they can turn to for questions, education, exercise and comedy

• provide information for the parents but also for surrounding family such as future grandparents, brothers, sisters, aunts, uncles, nieces, nephews, cousins and friends.

Target Audience

• expecting parents from all ages • pregnant mothers • shows especially designed for fathers,

grandparents and others• no age limit to watch the programming,

everybody who likes children, has children, wants children or teaches children can learn from it.

Promotion

• advertising in newspapers, different kind of magazines, radio shows, Internet and television commercials

• Internet pages

• street team

Programming

• designed in a way that they are easy to understand and will keep the viewers interested

• Because the channel is interactive many of our shows will be live and filmed at our studios. We want our audience to be involved!

•  Every morning a professional Yoga Instructor will start of the day with Prenatal Yoga, which will be aired two more times that day.

Programming (cont)

• Every 20 minutes a question from our helpline will be answered live on television by one of our professional childcare specialists.

•  

Programming (cont)

• Shows in production:        Funny videos        Games shows        Soap Opera        Adoption Stories        Baby News Hour         Birth show

Programming (cont)• Our live shows, which will air daily, are:• Interactive Talk shows, which will have topics such as:         Allergies         Product reviews         Best for you and the baby         Birth giving         Sex         Postmortem depression         Illnesses         Etc.         Medicine

Programming (cont)

• Shows for family members in production:         Knitting        Hands-on shows        Create and design shows

•

Example of a daily schedule: 6.00 am Early morning live talk show

7.00 am Prenatal yoga

8.00 am Morning show with guest

9.00 am Soap Opera (repeat last night)

10.00 am Knitting show

11.00 am Cartoons for the children

12.00 pm Prenatal yoga

1.00 pm Talk show

2.00 pm Adoption Stories

Example of a daily schedule3.00 pm Rerun of early morning show

4.00 pm Talk show with guests

5.00 pm Cooking show

6.00 pm Prenatal yoga

7.00 pm Funny kids videos

8.00 pm Soap Opera (new episode)

9.00 pm Baby stories

10.00 pm Birth stories

11.00 pm Adoption stories

12.00 am Start of reruns of today’s shows

Advertisement

• Every 10- 15 minutes during the shows we will have to go to commercial break

• affiliated with baby needs such as diapers, food, clothes, medicine, furniture, and baby care products

• benefits for our advertisers are that they will be able to target the exact group of audience they need.

Staff Structure

• The baby Channel works with professional trained and certified staff that is with care selected for our departments. We work with a non-discrimination policy.

Staff Structure (cont.)

• Our departments are:        Legal department        Public Relation Department         Marketing Department        Administration Department

• Production Team

Staff Structure (cont.)• We also have on staff:         Security         Secretaries         Receptionists.         Web designers         Certified doctors, nurses, midwives and

gynecologists.         On-air talent         News team         Street team•  

Staff Structure (cont)• Our production Team exists of:         Lights specialists         Cameramen/ women         Producers         Directors         Technical directors         Sound engineers         Set builders         Free-lance reporters         Make-up and hair artists         News team         Writers for soap etc.

Staff Structure (cont)

• We offer internships for college students with related majors for the departments we have. These positions are unpaid but student will receive college credits.

If successful• our team will grow • need more staff • departments will have to grow • we have to stay on top of all the latest

gadgets • creative ideas have to be more creative then

the last • keep our audience attention.

Why me? • creative person • determined to finish what I started • I will not give up and will not have a fall

back bring me down • television world is competitive but I am

ready for that challenge • . The Baby Channel is born and I will be

there along the way to see it grow up!