BUSINESS PLAN

“Baag Bistro”

EXECUTIVE SUMMARY-: We are launching first time in Indore “Baag Bistro”, the wonderful combination

of a garden (park) and a food Store. Baag means garden and Bistro a small restaurant. Food is the basic

necessity. If we eat well, then other things automatically become fantastic. It is the place where you

will have a garden, swimming pool, Healthy Food, kids play zone, Meditation area, Gym facility, study

area and other outstanding amenities, Everything you want, you desire…

Affordable prices, creating employment opportunities, environment friendliness, Satisfaction of

our customers are our main objectives. Our main targeted Customers are Senior citizens, Students,

newly married couples, Outsiders, peace lovers etc.

In all Our “Baag Bistro” is “Paradise on this Earth”.

BUSINESS DESCRIPTION-: Our business “Baag Bistro” is about nature and Healthy food. This field not

only generates profits but also give satisfaction to people.

Innovative Idea -: “Baag Bistro” is full of innovative features. Our idea is to provide best Food and

services to Indorians. The feel, which they had never before. The innovative concept of “Baag Bistro” is

hidden in its name i. e. fusion of garden and a eatery. “Baag Bistro” is situated in the center of Indore city

in a calm and quite atmosphere so that each and every person can come and enjoy with us.

The work of “Baag Bistro” starts from the Morning. In the cozy atmosphere we are providing the facility

of Morning Walk, jogging, Exercise, Yoga, Meditation. After the walk our customers can have-:

Herbal tea

Soups

Black tea

Milk

Sprouts

Juices

Nutritious Breakfast

Healthy salad

All at AFFORDABLE PRICES.

Precaution is better than cure therefore we have

First Aid facility

Dietitian

Medicines

Doctors

All time with us

After the wonderful morning walk and outstanding breakfast “Baag Bistro” is ready to serve mouth-

watering lunch. Lunch is full with varieties of Indian food, a food like Maa ke hatho ka khana. THE FOOD

IS TASTY but it is full of nutrition, because our aim is to keep our customer healthy.

In the evening tasty and wholesome dinner is again ready from the hands of Master Chefs. You can

enjoy the Headphone Parties also in the grand hall.

Headphone Party is a Party which is free from “Noise pollution”. There is an Individual Headphone for

every person and they can change the volume as per their wish. So It is a party where everyone is

enthusiastic and dancing in own way, without any Clamor.

a) Objective -: Our main objective is to make our customer feel delighted

Customer Satisfaction -: Customer Satisfaction and customer delight is our main objective

“Baag Bistro” is the place fully dedicated to its customers. The Health of our customer is our

wealth.

Employment Opportunities-: Generating a large no. of employment opportunities is

also our aim. “Baag Bistro” is providing job to each and every class of personnel i.e. persons from upper to lower level are getting benefit

Managers Suppliers Designers Chefs Doctors Dietitian Waiter Gardeners Interior designers Other laborers

So along with the satisfaction of our customers, we want our Human resources feel satisfied too. “Employees are the assets for an Organization”.

Purity and Healthy food-: Our Ultimate aim is to provide Healthy, Pure and fresh food to our customers. Our food is prepared in a hygienic environment. The food is made from pure and fresh material i.e.

☺ Pure oil ☺ Best Quality kirana material ☺ Pure Milk ☺ Best Quality Grains ☺ Cooking at low temperature ☺ Fresh vegetables

b) Profit-: Profit making is the ultimate of every business, without profit nobody is there to sacrifice his/her precious time, money and energy. So a balance between profit and Affordable prices is our aim.

c) Future Projects -: Today we have “Baag Bistro” in Indore only but our future planning is to expand our business in the area of Madhya Pradesh. We are desirous to provide our delicious food and services to whole Madhya Pradesh and after some years we have a dream to be the biggest organization of the nation.

d) Other Objectives-:

Best Service at minimum cost

Eco friendly raw materials

Proper facilities and amenities

Best Quality

Nutritive Food

Healthy Environment

Congenial Environment

Safety and security

REASON FOR Choosing “Baag Bistro” -: It is the field of my choice because, I feel that our

colonies are devoid of gardens which are full of amenities and facilities and for delicious food

people are compelled to go far and after huge bills, also they are not satisfied.

That’s why only I have chosen the concept of “Baag Bistro” where a person can not only

enjoy the soothing atmosphere of garden but also the mouthwatering and nutritive dishes. Its

for sure that people will not hesitate to spend money in “Baag Bistro”.

So this field gives immense pleasure to both Consumer and owner and also the persons

involved from initial stage are benefited this small but heart touchy talks are really enough to

opt a field where we work as per the expectations and imaginations of others

MAIN FEATURES-: These are some amazing features of “Baag Bistro” which would make your heart feel

good and enthusiastic

Features of Garden: Close to nature Experience Meditation Area Path for Morning walk Temple 100% Secure Environment Friendliness

☻ Lush green gardens Beautiful Kids Play Zone Health is Wealth Gym Facility Swimming Pool

Today’s Trend-: “Fast Food is Out and Fresh Food is In”

Features of Restaurant-: Outstanding Chefs Appetizing Food Affordable prices

Family like Atmosphere Best quality Fresh and Nutritive food

a) Variety of nutritious soups b) Salads c) & different variety of other foods

Special Menu for everyone whether old, kid or young

Features of Hall-: Huge Area Place for Celebration of

o Birthday parties o Anniversary Parties o Engagement Parties

Dance Floor Head Phone Parties Splendid Interior

Other Features -: Study Area ( separate for boys and Girls) Crèche ( A beautiful place designed especially for babies) 100% security guaranteed Availability of Experts like doctor, dietitian round the clock Huge Parking

That’s why “Baag Bistro” is a concept one of its kind.

COMPETITIVE ANALYSIS-:

Existing Competitors-: Although our features are exclusive, These places can indirectly influence my business

Crown Palace Celebrations

Future Competitors-:

The restaurants or gardens of present can turn themselves in to a place like “Baag

Bistro”, that’s why these are our future competitors

Strategies to Compete with them-: We are first to introduce a place like“Baag Bistro” with the exclusive and novel features all at one place. No one remembers who the second is, We only remember the first.

Splendid Facilities at minimum prices Beautiful Interior design and furniture Special discounts for the actual needy Customers Various Offers, Lucky draws and attractive prizes A great aid to students Availability of doctors and experts round the clock Wide range of Food Best quality in every terms Luxurious Facilities for higher class

A feature only one of its kind Counseling Experts in case of Tension, Decision making , Studies, Disease etc

Regular cleaning of the whole Premise No mosquitoes, No Disease, Happy lives Many things at one place Event managers who can plan your parties Mouthwatering dishes in great variety Fully according to customers

Therefore our Innovative idea is our strongest strategy to compete.

We can bet you that we are introducing exclusive facilities which our competitors have never been

thought of.

Business Environmental Conditions-:

The location of “Baag Bistro” is really marvelous, The Geographical area is good.

In the center of the city 100% Security Peaceful Environment Greenery i.e. close to nature

Genuinely Amazing!!!!!!

MARKET ANALYSIS-: The analysis of market conditions is really an important and crucial task.

Targeted Customers-: Our main target Customer is a COMMON MAN Working professionals Old aged persons Outsiders Hostlers Working professionals

Baag Bistro

Garden

Health and Peace

Restaurant

Food and family atmosphere

Hall

Parties

Students Infants Peace seekers Kids Women Food lovers Newly married Couples, who have just entered their second lives. These people

will definitely feel cozy here

COMMON MAN is our main target. The facilities provided in “Baag Bistro” are best but at affordable price which every common man can afford.

Outsiders-: The person who seek such place where they can have breakfast, lunch etc. It’s

actually a home away from home. I just want that rather than spending precious time on Social

Networking Sites people must spend their time with us “Baag Bistro”.

Working ladies can leave their small babies with us and we have lovable baby sitters to take

care of them. We will provide them

☺ Love and affection

☺ Milk

☺ Toys

☺ Baby food

☺ Fruits and juices and many more

Newly married couples especially, working professionals are unable to cook food on their own.

They want everything ready, So “Baag Bistro” is ready to serve them everything whether it is

breakfast, Lunch or dinner and the food would be similar to Home like Maa ke hatho ka khana.

o Children (age 8-18) in today’s era of nuclear families the security of the children is a great deal,

many times a child has to pass their whole day alone. So to avoid these Situations parents can

leave their children with us. The child can ☺study, ☺enjoy, ☺eat, ☺drink and ☺relax with us

and the parents can scot freely finish their works. If kids want we can provide a video chat with

their parents.

Old aged persons can come to “Baag Bistro” for

☺ Morning walk

☺ Health drinks

☺ Fruits

☺ Sprouts

☺ Nutritious food

☺ Support

☺ Stress free environment

Students can be in “Baag Bistro” for studies. We are providing them a peaceful atmosphere

where they can concentrate on their studies and achieve excellent results. They can have

Coffee, Juices, Fruits, snacks, Milk, Health Drinks in between. There is a separate study room

for boys and girls.

Our USP (Unique Selling Proposition) -: Our USP is the wonderful combination of a Baag and a Bistro”

and it’s amazing and multipurpose facilities . It is fulfilling the needs of today’s busy lives where

everyone wants everything spontaneously with “No Hurries and No Worries”.

☺ Trust and Reliance

☺ Location in the center of the city

☺ Quality and Nutritious food

☺ Caring employees

☺ Students can study here

☺ kids can enjoy here

☺ small babies are secure here

☺ Old aged persons can feel peaceful here

These unique and exclusive features are actually one of its kind. “Baag Bistro” is

catering the needs of everyone a small kid to old aged persons. Extra ordinary feature

all at one place i.e. “Baag Bistro” is our USP. Genuinely Amazing!!!

Survival Strategy-: It’s true that to start a business is easy but to survive here is difficult. Each and every second you have to survive for Existence. Our Strategies to survive-:

Customer Satisfaction -: If our customers would be pacified then it would be much easier to survive in the business.

Friendly attitude with employees so that they can’t think about quitting their jobs because Employees are the assets of the organizations, without efficient and trusted human resources , it is impossible to survive in the market

Sometimes it is necessary to sacrifice our individual interest in front of Public Interest. it helps us to survive in future markets.

Accomplishing social responsibility -: To survive in the market it is necessary that society has a positive image of the organization, we accomplish our social responsibilities from time to time, it would definitely help us to survive and grow in the Market.

Arranging Medical Camps through Expert Doctors and the food will be provided to them as per their Health

Sales Strategy-: “There is no perfect strategic decision. One always has to pay a price. One always has

to balance conflicting objectives, conflicting opinions and conflicting priorities. The best

strategic decision is only an approximation and a risk” ●Peter F. Drucker

Competent Sales Executive with excellent communication skills and knowledge. They really make our sales reach sapphire heights.

Our caring employees-: Our employee will take care of you; they can play various roles according to different situations.

☺ Friend ☺ Philosopher ☺ Guide

☺ Body Guard ☺ Care taker ☺ Sharer

Lowest Prices-: The sale of any product will automatically increase if there is low price and high Quality. So our strategy is for the first 4 months our price will be very low with attractive offers and slowly variations in the prices will take place. It is possible through the direct contact and elimination of mediators.

Different menu for different customers-: “Baag Bistro” has wide range of Indian foods for various customers. They can opt any menu as per their needs and desires, Taste and preferences. The food is full of nutrition

Customer is everything A special facility of beautiful Kids play zone is a strong sales strategy, Children can

play and their parents can enjoy” Candle Light dinner.”

MARKETING STRATEGY-: Our Organization “Baag Bistro “is about catering food to the people in a

soothing and natural environment.

Price-: The price decided for various menus and service is as follows

Heads Price

1. Membership charges Rs. 3600 per annum

2. Healthy Breakfast Rs. 50 per person

3. Lunch Rs.200 per person

4. Dinner Rs. 200per person

5. Entry Charge for a day Rs.30 per person

6. Panchkarma ( for 10 days) Rs. 3000 per person

Other Charges of Parties, food and beverages and other services varies according to situations and events.

Promotion -: Promotion will be done by Advertisements-: Advertisements through

☺ Television ☺ Radios ☺ Billboard on the highway ☺ Newspapers ☺ Pamphlets

Trade Shows and Fairs Presentation in Seminars Mouth Publicity-: The person who be with us once will surely tell their friends and

relatives to visit “Baag Bistro “ Providing magazines, brochures and information. Full information on just one call (Toll free no.)

Place-: As told earlier our place is as per the requirements of customers. Located near the city Peaceful Atmosphere

A place which is secure Close to nature

ORGANIZATION (HR PERSPECTIVE) -: The organization of “Baag Bistro “is as follows

Hierarchy of restaurant- :

Human resources involved in Garden Area-:

OPERATIONS/ LOGISTICS -:

Logistics- Logistics is the process of getting products and services where they are required

and when they are desired. Effective Logistics Management of “Baag Bistro” is helpful in

CEO/ Owner

Finanancial Advisor

CA

Juniour

Accountant

General Manager

Assistant manager I

Door Staff

Wait staff

Executive Chef

Kitchen Manager

Line and Prep cooks

Dishwashers/ Porters

Investors

HR involved in a Garden

Yoga Specilaists

Horticulturist

Gardener

Doctors TrainerOther

Laborers

meeting Customer expectations

Raw Materials include-:

Grains

Milk

Confectionaries

Kirana Material

Oil

Firstly the raw material will be purchased, then the raw material will be turned in to finished products

and then the product / service will be delivered to the customers and then Customers` feedback will be

taken. After that the product/service will be provided strictly as per the taste, likings and preferences of

customers.

After sales services -: If our Customer / members are unable to come to “Baag Bistro”

because of some or other reason we are ready to provide our services to Home. Home

delivery services of Food, Lunch, Breakfast, Dinner, juices etc. are available to our

Customers

FINANCIAL STRATEGY -: Finance is the life blood of the business. It is the basic necessity to start a

venture. The Financial management of “Baag Bistro” is as follows-:

Requirement of Funds-: Estimated amount Rs. 4500000. We have our own 5000sq.ft. of land, So there is no need to purchase a land.

Name of Place Total Amount

Garden 400000

Hall 840000

Restaurant 1120000

Swimming Pool 240000

Crèche 480000

Parking 200000

Equipment, plate, chair, Table, freeze etc 1000000

Raw material 200000

Miscellaneous 20000

Total 4500000

Rotation of Funds – Money will be received from membership Charges and others

Procurement of raw material

Operations/ cooking

Delievery of Product/service

to customers

1000 members =2500/yr Fees = 2500000 50 Rs. for morning Breakfast 200 Rs. for Food Entry charges Rs. 30 per person ( for Non Members) Other charges would be according to different situations and events Babysitting Rs. 1000 per month for members only(including Food and others) Study Area Rs. 800 per month for members only(including snacks, juices

and others) Note: Study area and crèches are free for our members but it will not include Food and Beverages.

Portfolio of Capital-:

Fund Allocation from where and Why? -: Self-Investment of 20 lakhs and the rest of the money would be generated as a loan from HDFC bank as

it is the most trusted bank of ours.

Accomplishing Social Responsibility-: Along with Profit and customer satisfaction we fulfill our social

responsibilities too. To discharge our Social Responsibility we performs the following tasks-:

Organize Award Functions-: Every year we organize Award Functions and give Awards in the

following categories.

Awards to meritorious students

Wonderful Baby Award

Superb kid Award

Best Couple Award

Honorable Senior Citizen Award

Most promising Employee Award

Expert Chef Award

Best Waiter Award

Most regular employee Award

Free books to the needy students

Funds to NGO’s

Participation in fighting social issues such as

Capital

Personal savings LoanFunds from Family and

Friends

Dowry

Child labor

Corruption

Women feticide

I can conclude my Business Plan of “Baag Bistro” in few words that we are the

Organization which is best in each and every matter whether it is Food, Customer

satisfaction, Innovativeness, Social Factor, natural Factor and many more…

So It is my Short and simple Business Plan…

Regards

Purvi Jain

BBA V SEM

Shri Cloth Market Institute of Professional Studies