B3d about nov2014 sru

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Interpretive Planning | Interpretive Design | Branding | Graphics

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Transcript of B3d about nov2014 sru

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Interpretive Planning | Interpretive Design | Branding | Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

About Bright

Under the umbrella of Bright, the diverse team of designers and project managers are passionate about creating remarkable visitor experiences. Bright 3D provides the interpretive strategy and planning while brand strategy and identity development is provided by BrightBrands

Collectively the company has a broad range of skills encompassing:

Interpretive Strategy & Planning

Interpretive Design

Exhibition interactive design

HLF & Funding Support

Commerical interiors - Retail

Branding Strategy, Identity & Graphic Design

Exhibition Design

Signage and wayfinding

Audio visual and multimedia

Project Management

Specialist in delivering turnkey projects that combine creativity and practicality.

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Scotch Whisky Experience Retail & Interpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Scotch Whisky Experience Brand | Print | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Museum of East Anglian LifeHLF Application Support | Exhibition Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Royal Sailing: Royal Yacht Britannia TrustExhibition Design | Content Management | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Woolsthorpe Manor: Birthplace of Sir Isaac NewtonExhibition Planning | Exhibition Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Malahide Castle, Gardens & DemesneInterpretive Design | Interpretive Graphics | Signage & Wayfinding | Brand

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Isle of Harris Distillery Interpretive Design & Interiors | Interpretive Graphics

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S M O K E Y

F A T T Y

C O F F E EC A R A M E L

C H O C O L A T EW A L N U T

A L M O N DH A Z E L N U T

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NOVEMBER 2013 | © BRIGHT 3DTHE HARRIS DISTILLERY

Tasting RoomFlavour Tree

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

The Glasgow Distillery Interpretive Planning | Interpretive Graphics | Brand Identity | Website Design

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Eltham Palace Interpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Tintagel Castle Interpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Scottish Ocean Explorer Centre Interpretive Planning | Interpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

New Forest Visitor CentreInterpretive Design | Interpretive Graphics | Retail Design

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

The Sill Landscape Discovery Centre HLF2 Application Support | Interpretive Planning | Interpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Patrick Geddes Centre at Riddles Court HLF Support | Interpretive Planning | Interpretive Design | Interpretive Graphics

Phase 11. An existing carved text stone (Riddle’s Close) is set

into the pavement. This should be cleaned and if required re-cut to make more prominent

2. A series of small metal plaques installed within the new paving stones leading into the close creating a trial of “teaser” icons leading to the entrance of the Patrick Geddes Centre.

3. Decorative metalwork feature applied to the existing entrance gates or, if funds permit, the replacement of the existing gates with new sculptural gates reflecting the Patrick Geddes theme.

4. The installation of a sculptural panel that extends the length of the entrance pend. This would incorporate text and images designed to create a highly visual display incorporating tactile elements made from cast stone and timber.

5. New lighting to be carefully integrated into the pend to enhance the architecture and the interpretive elements. Led lighting behind the sculptural panel providing a soft wash of light to the pend wall.

6. Redecoration of the pend walls to tie in with the overall Patrick Geddes brand.

7. Metal hanging Riddle’s Court sign consistent with the other High Street closes

The entrance pends to Riddle’s Court are typical of Edinburgh’s High Street, relatively low key although the decorative stone work is distinctive and sight lines down the Close are relatively good.In order to attract more casual visitors, the entrance needs to be enhanced with clear communication/ interpretation provided to encourage curious tourists to explore further. Given the historic significance of all the buildings in this area, there are limitations to the intervention that can be proposed.

Riddle’s Court Entrance - Area A(off Lawn Market )

10.5 Interpretive Proposals 43

PATRICK GEDDES CENTRE - INTERPRETATION PLAN 2013 | © BRIGHT 3D

2 Introduction

Unique is an often-misused word, but it is the correct term for Riddle’s Court and its connections with that singular figure, Patrick Geddes. The proposed Patrick Geddes Centre at Riddle’s Court will be, therefore, doubly significant. However, to prepare an interpretation plan for Riddle’s Court means, in effect, preparing an approach to explaining a triptych of topics which are all closely inter-related and which, in combination, represent as much a philosophy as they do physical attributes and activities.

The diagram draws together the many key threads that bind the story together and help, also, to disseminate the story in interpretive terms. The third and fourth columns are reflected in the themes that are set out in full in Chapter 6.

These relationships, complex as they appear at first sight, are the essential characteristics that imbue the background to and the purpose of the Patrick Geddes Centre and inspire its work. They will also be key elements in its branding and marketing strategies, and in the learning and activities strategy, all of which must inter-relate closely with the interpretation plan and vice versa.

This report reflects our initial thinking, prepared after meetings with SHBC staff and visits to Riddle’s Court supported by study of plans, reports, articles, websites and books relating to the building and its Old Town context, to Patrick Geddes and the context of his life and work, and to the proposed work of the Patrick Geddes Centre. It is a first endeavour to encapsulate the strands of the story and articulate the themes which can embrace these strands. The principles set out here have been discussed and agreed and are the basis on which the Interpretation Plan was prepared. This document should be read alongside initial design proposals for interpretive media.

Heart Patrick Geddes FeelAchievement

Legacy

Head PG Centre ThinkActivities

Outreach

Soul Users & visitors BelieveFulfilment

Missionary role

Hand Riddle’s Court TouchArchitecture

History

Place

Folk

Work

Ethos

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PATRICK GEDDES CENTRE - INTERPRETATION PLAN 2013 | © BRIGHT 3D

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Gressenhall Workhouse HLF Support | Interpretive Planning | Interpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Kew Gardens: Festival of Medicine Exhibition Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Forestry Commission Scotland: Visitor Centres Interpretive Planning | Interpretive Design | Interpretive Graphics

FORESTRY COMMISSION SCOTLANDQEFP GRAPHIC PRINCIPLES

JUNE 2012 | © BRIGHT 3D

Graphic Elements and Detailing

Queen Elizabeth Forest Park

Postcards from The LodgeDear Grandma and GrandpaWe’re all having a fantastic time here! I’ve been cycling with

Josh, and we’ve seen loads of wildlife, and the Ranger’s tell us

all about the forest and what to do. Best of all though, I’ve been a ‘real monkey’ at Go Ape!!

Wish you were here,Love Callum xx

Queen Elizabeth Forest Park

The Lodge offers superb views. It is a threshold to the Trossachs and lies on the Highland boundary.

A spectacular combination of mountains, forests, lochs and tumbling burns.

Much of the early work by the Forestry Commission in the 1930s and 40s must be attributed to the first Head Forester, Alistair Cameron - a man of vision. He was able to match each tree species with the right soils. This paid handsome dividends not only through his forest’s dramatic effect on the landscape but also in the quality timber we now harvest.

Willow Ash Birch Oak Alder Rowan

Find out what our Rangersdo, and how they look afterthe forest and wildlife foryou to enjoy and learn

Our Team

Do a little…do a lot!

Find out what to do from our Rangers and how to get the most from your visit.

Here to help

This is dummy text used here,which is being used to test the legibility and font weight.

Grasses are greener

FORESTRY COMMISSION SCOTLANDQEFP DEVELOPMENT

AUGUST 2012 | © BRIGHT 3D

B2 Approach Road Banners - Development 1

Do a little,do a lot!Do a little,do a lot!

Do a little,do a lot!Do a little,do a lot!

Do a little,do a lot!

www.forestry.gov.uk www.forestry.gov.ukwww.forestry.gov.uk

Swingthrough the

trees with

Go Ape!Walkwith allthe family!

www.forestry.gov.ukwww.forestry.gov.uk

Cyclefor lotsof fun!

Enjoyyour visithere today!

Ridein the forest!

Do a little...do a lot!What will youdo today?

Do a little...do a lot!What will youdo today?

Do a little...do a lot!What will youdo today?

Do a little...do a lot!What will youdo today?

Do a little...do a lot!What will youdo today?

www.forestry.gov.uk www.forestry.gov.ukwww.forestry.gov.uk

Walkwith allthe family!

Swingthrough the trees withGo Ape!

Cyclefor lotsof fun!

Ridein the forest!

Enjoyyour visithere today!

www.forestry.gov.ukwww.forestry.gov.uk

what will you do today?

what will you do today?

what will you do today?

what will you do today?

what will you do today?

Do a little,do a lot!Do a little,do a lot!

Do a little,do a lot!Do a little,do a lot!

Do a little,do a lot!

www.forestry.gov.uk www.forestry.gov.ukwww.forestry.gov.uk

Walkwith allthe family!

Swingthrough the trees withGo Ape!

Cyclefor lotsof fun!

Ridein the forest!

Enjoyyour visithere today!

www.forestry.gov.ukwww.forestry.gov.uk

what will you do today?

what will you do today?

what will you do today?

what will you do today?

what will you do today?

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

New BalanceRetail design | Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

SkyscannerWorkplace design | Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

SkyscannerBrand | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Design Studios EdinburghWorkplace design | Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

Sharp Solar CentreInterpretive Design | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

The Outer HebridesBrand | Print | Interpretive Graphics

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2014 | © BRIGHT

Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com

From concept to completion the team of interpretive planners, designers and project managers are committed to creating inspirational and memorablevisitor experiences.

Bright 3D | Bright BrandsGreenside House 25 Greenside Place Edinburgh EH1 3AA

Studio: +44 (0)131 553 0920Email: [email protected]: bright3d.studio Twitter: @bright_studio

www.bright3d.com

Contact Details

Barbara Hamilton Business Development MangerEmail: [email protected]

Ewan McCarthy Creative Director Email: [email protected]

Nick Needham Creative Director Brands Email: [email protected]

We bring fresh ideas to every project

We relish the opportunity to make a difference

We rise to the challenge of delivering designs which are unique, engaging and tailored to individual destinations

Our collaborative and transparent style of work helps to make the process enjoyable for the whole team.

why Bright 3D?