B2B Social Media Marketing
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Transcript of B2B Social Media Marketing
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B2B Social Media Marketing
Connecting with C-level Execs
Luke Brynley-Jones
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“How can we find niche
communities?”
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If you can’t find your
community...
Create it!
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“How can I engage with
Sir Alan?”
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Indirectly- press/media- managers
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Are you talking about me?
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MATTER ATTRACTS
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Inbound marketing
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“Who’s going to do all this?”
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“We don’t have any amazing content”
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AMAZINGNESS IS RELATIVE!
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“What about our
communications
policies?”
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Your guidelines are
your job contracts
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“How will we know if it’s working?”
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Monitoring services...
Synthesio International Meltwater Buzz Customer servicesBrandwatch Data qualityRadian6 User interface Crimson Hexagon Sentiment analysisMarket Sentinel Influence analysis
www.monitoring-social-media.com
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An example...
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Final word...
Remember the spiral