Social Media & Influence in B2B Marketing
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Social Media& Influence in B2B Marketing ibmimpact # Monday, April 30, 2012
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Presented in the Business Technology Zone at the IBM Impact 2012 conference by Centerline Creative Director John Lane and IBM Social Media Strategist Ryan Boyles.
Transcript of Social Media & Influence in B2B Marketing
Social Media&
Influence in B2B Marketing
ibmimpact#
Monday, April 30, 2012
Why are we here? What do we know?
ibmimpact#
Monday, April 30, 2012
We’re in the midst of a behavioral shift to social sharing.
Flickr Photo by easylocum
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Monday, April 30, 2012
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Social media is not a field of dreams.
If I build it, they
will come!
Maybe. But
probably not.
Monday, April 30, 2012
ibmimpact#
Monday, April 30, 2012
One of these things is not like the others...
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Monday, April 30, 2012
ibmimpact#
Monday, April 30, 2012
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Monday, April 30, 2012
Context is king. Content is the Kingdom.
ibmimpact#
Monday, April 30, 2012
Content discovery is the 800lb. gorilla.
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Monday, April 30, 2012
Honda + Leap Lists
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Monday, April 30, 2012
Humans want/need/like stories. (Curation is story telling)
ibmimpact#
Monday, April 30, 2012
People and Brands need each other.
Flickr Photo by squeaks2569
ibmimpact#
Monday, April 30, 2012
Thank you!
Learn more here: centerline.netAnd here: ibm.co/ibmimpactsocConnect here: twitter.com/johnvlaneAnd here, too: twitter.com/therab
ibmimpact#
Monday, April 30, 2012
