B2B - Presentation
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Transcript of B2B - Presentation
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B2B
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WHAT ARE WE GOING TO SEE?
TRENDS and HISTORICAL CONTEXT
iBP and MARKET OPPORTUNITY
PLAN of ACTION
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HISTORICAL
TRENDS
2011
2012
20142013
$3,254,021.87
$3,933,142.92
$3,960,492.95
$3,988,216.40*
20.9%
INTRODUCTION
*Forecasted sales based on existing data
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$700,000.00
$600,000.00
$500,000.00
$400,000.00
$300,000.00
$200,000.00
$100,000.00
2011 2012 2013 2014
$185,015
$504,709
$538,985
$575,097*
PRO SERIES SALES
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HISTORICAL
TRENDS
2011
2012
20142013
$3,254,021.87
$3,933,142.92
$3,960,492.95
$3,988,216.40*
20.9%
0.7%
0.6%
*Forecasted sales based on existing data
2011
2012
2013
2014
9.93%
9.77%
9.71%
*8.45%
% OF B2B SALES
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55 perc
ent
of Dell’s annual revenue
29 perc
ent
Of HP’s annual revenue
MARKET OPPORTUNITY
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SWOTANALYSIS
trengthsS
W
O
T
eaknesses
pportunity
hreats
- Customizable systems- Existing customer base- List of potential leads
- Lack of extensive prod. line
- Lack of product support and sales team for B2B
- B2B market is robust with steady growth despite declining PC market
- Growing our existing B2B revenue share and customers
- Rise of other market offerings like tablets and Chromebooks
- Growing B2B PC market share of other companies
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B2B
{ Currently represents 9% of our total sales }
BUT{ We can possibly grow it to 20% of our total sales }
HOW?
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91%
9%
85%
15%
80%
20%
PRESENT 2-3 YEARS 5 YEARS
B2C
B2B
SHORT-TERM ACTIONS
MEDIUM-TERM ACTIONS
LONG-TERM ACTIONS
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WHAT’S OUR NEXT STEP?
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PLAN OFACTION
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ACTION PLANOUTLINE
SHORT
MEDIUM
LONG
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
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SHORT-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
B2B LANDING PAGE
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“I am a graphic designer and can never find a off the shelf computer that
is configured properly for my work.”
Asignco Custom Signs3/23/2014
“I have a business and we only use iBuyPower computers. We are very
satisfied.”
KANE GeoTech, Inc.3/19/2014
“You offer a wide variety of options to build a system that is extremely
powerful for our needs at pricing that is equal or better than Dell or HP
can offer. ”
72 Express, Inc. 12/02/2011
“I’m a full time game developer, but I don’t have any time to build a PC.
I’m thrilled that iBP provides machines the way I want them while bigger
companies like DELL and HP limit my options.”
Zynga8/22/2012
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SHORT-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
B2B LANDING PAGE ENTERPRISE EMAIL
MANAGING EMAIL
NONE
MINIMAL - B2B ORIENTED CHASIS
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MEDIUM-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
2-3 INDUSTRYSPECIFIC PAGES
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MEDIUM-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
2-3 INDUSTRYSPECIFIC PAGES Case Studies
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CASE STUDY
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COMPANY OVERVIEW
HOW WE HELPED THEM
PRODUCTS
QUOTES AND SUMMARY
SKU’S AND BRIEF DESCRIP.LOGO AND WHAT THEY DO
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EXAMPLE
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MEDIUM-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
2-3 INUDSTRYSPECIFIC PAGES Case Studies
FOLLOW-UP ON EXISTING
CUSTOMERS
PRODUCT DEVELOPMENT
Top 1% to 2% of Overall Orders
B2B SPECIALIST Limited Custom Solutions
Limited Dedicated Prod. Lines
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DEDICATED PRODUCT LINES
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LONG-TERM
ACTION
WEBSITE
SALES
7-8 INDUSTRYSPECIFIC PAGES
Specific Case Studies
DEDICATED SALES TEAM
Outbound Calling
5+ YEARS
In-Depth Testimonials
Video Content
Trade Shows Presence
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LONG-TERM
ACTION
PROD. SUPPORT
ENGINEERING
LIVE SUPPORT
B2B Specialist to Customer Locations
COMPREHENSIVE PRODUCT
SOLUTIONS
Comprehensive Custom Solutions
5+ YEARS
Live Support Network
Comprehensive Prod. LinesServers, Blade Servers, Etc.
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SUMMARY
SHORT-TERMACTIONS that can be implemented now
MEDIUM-TERM
BEGIN to implement B2B specialized action items
LONG-TERM
AFTER continued growth, we can justify a larger B2B program
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B2B