B. Present
Transcript of B. Present
Scenario:
Leslie has a project due with classmates. She needs internet and power outlets for her laptop. She couldn’t eat due to just ending work.
Is there good internet connection?
Are there any outlets?
One hour later…
We’re being moved? Every hour?
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Market Growth
• $218.5 M Industry
• Average household Income = $100,287 by 2015
• Target age segment is expected to grow by 2015
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Customer Profile
1. Busy young adults who needs a place to study for an indefinite period of time with necessary “student” amenities.
2. Busy students who need a simple nutritious meal to go.
Cross Promotion
• University Crossing• Homestead Apartments• Nutwood East• R.C Briarwood• Waterton Apartments• Piccadilly Square Apartment Homes• Carlyle Square
Titan Newspaper• On Campus promotion• Exclusive Titan deals
• Host events
• Take-out/Delivery flyers
• Email subscription
Financials – Assumptions
• $130,000 to start up• 11 customers per hour• Average receipt price of $5.75• Operating 20 hours per day
Financials
Year 1 Year 2 Year 3$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$517,500
$828,360
$1,035,360
$506,890$538,188
$600,288
$7,427
$203,120
$304,550
RevenueOperating CostNet Income
Financials
• $225,000 needed to start venture• Break even at beginning of Year 3• Rate of Return at 37%