Mobile strategies for the post-app era. By Andrei Costescu, #RockitWAW
B post mobile app
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mobile-monday-brussels -
Category
Business
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1.116 -
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description
Transcript of B post mobile app
© The Ring Ring Company – Strictly confidential
bpost Mobile Postcard
© The Ring Ring Company – Strictly confidential
about us
development of smartphone & tablet applications
founded in 1991
automation, development and go-to-market project management of applications for fix and
mobile phones
© The Ring Ring Company – Strictly confidential
objective
develop an application for mobile devices which will enable the user to select a picture and send it as a real postcard to one or more
of his contacts
increase bpost ‘s image as a modern postal company
develop new revenue streams
© The Ring Ring Company – Strictly confidential
solution
© The Ring Ring Company – Strictly confidential
solution
© The Ring Ring Company – Strictly confidential
bpost - launch campaign
© The Ring Ring Company – Strictly confidential
results
position 38 in the overall categoryposition 3 in the lifestyle category
22.000 downloads 15.000 cards sent
=70% conversion rate
rating
© The Ring Ring Company – Strictly confidential
Thank you for your attention!
Bart Van den Notelaer+32 478 34 56 [email protected]