Azalea seafood gumbo shoppe

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Transcript of Azalea seafood gumbo shoppe

  1. 1. Presented by:A. KamaliM. BakhtiariM. GolshaniM. ValaeiH. Mohammadabadi
  2. 2. HistoryMission and VisionIndustry and Competitive AnalysisOpportunities and Threats Key Success FactorsInternal AnalysisStrengths and Weaknesses CapabilitiesStrategic IssuesSuggestions
  3. 3. 1971Patt Lodds1981Jim Harman1991AddisonRathleSibley2001Sibley Leaves
  4. 4. Core PurposeCore ValuesThe Azalea Seafood Gumbo Shoppe is a value-added,quality-driven producer committed to bring the bestseafood taste to its customers
  5. 5. BHAGVivid DescriptionGrowing our revenues to at least $10m within 5 yearsand becoming the most recognized brand of preparedGumbo in all the southern states, to become anacquisition candidate by a large food company or fooddistributor.
  6. 6. Opportunities Threats Cheaper raw material from California Growing number of meals eatenoutside Interest in healthy food Distribution channels willingness towork with well-known brands Bargaining power of distributionchannels
  7. 7. TastePriceAvailability (Distribution channel)Brand
  8. 8. Strengths Weaknesses Strong brand High quality and unique taste Ability to deliver low-cost product Great links to distribution channels Lack of production capacity to satisfythe demand of large food-servicechains like Applebees
  9. 9. Strong BrandLocationGumbo RecipeProduction Process
  10. 10. ExternalFactorsKey Success FactorsInternalFactorsTaste Price AvailabilityRecognizedBrandCapabilities and ResourcesBrand* *Location*GumboRecipe* *Process*
  11. 11. ThankYou!