1years20

Whats new! Page 4A look at the latest innovative products and technologies

Tools portal Page 8 27 ways to make your life easier

Network came

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#AxisInnovates The latest news & views from Axis in the UK and Nordics Issue 3

2Twitter: @axis_neurLinked in: /axis-communicationsFacebook: /axiscommunicationsYouTube: /AxisCommunications

ContentsEditorial

3Product and

technology update4-6

Tools portal8

Axis channel10

Mid-size systems11

Technologies12-13

Anniversary14-15

Partner article16-17

Case stories18-19

Training & calendar21-23

EditorKristina Tullberg

kristina.tullberg@axis.comTel: +46 46 272 1800

PublisherAtul Rajput

www.axis.com

Contact Axis Northern Europe

UK officeAxis Communications Ltd.Ground Floor, GleneaglesBelfry Business ParkColonial Way, Watford WD24 4WH, UK

Phone: +44 (0)1923 211 417

Nordic officeAxis CommunicationsEmdalavgen 14223 69 Lund

Phone: +46 (46) 272 1800Sales enquiries: +46 (46) 272 2050

HQLund

Gothenburg

Stockholm

Helsinki

Oslo

Watford

Dublin

3EDITORIAL

A growing concern for cyber security threatsBy Atul Rajput, Regional Director, Northern Europe, Axis Communications

Welcome to the third edition of the Axis Northern Europe partner magazine #AxisInnovates.

Smart connected devices are already transforming our world, whether it be a smartwatch, fitness tracker or even a refrigerator, we are entering a new era where billions of devices will be able to collect and transmit data via the Internet, so much so Gartner recently forecasted that there will be 6.4 billion connected things used world-wide in 2016.

While the vision of IoT is enticing for the convenience, capabilities and flexibility vast networks of connected devices offer, there is a growing risk for security threats and breaches as the number of entry points into a network dramatically increases. In a recent survey by Cisco, 73 percent of business decision makers said they expect the IoT to cause security threats to increase in severity over the next two years. More worrying, 78 percent of IT security professionals are either unsure about their capabilities, or believe they lack the visibility and management required to secure new kinds of network connected devices.

As a general rule of thumb, as you increase availability and access to any network device, it potentially increases exposure to cyber threats. Because security camera systems will become increasingly internet connected with the rise of the Internet of Security things, offering benefits such as remote access and third party integration, just as with other network connected devices, it is critical to do a risk assessment and implement security polices in the design and implementation of a network video system.

Risk assessments have been common practice in the design of physical security systems for years, particularly for enterprise installations. Integrators should apply the same thought process to the configuration of network video devices, even though unlike other devices on the networks such as laptops, desktop or mobile devices, a network camera is not exposed to the common threat of users visiting potentially harmful websites, opening malicious email attachments or installing untrusted applications.

However, as a network device, a camera or other connected physical security devices may expose risk. Consequently it is important to reduce the exposure area of these risks and minimizing the attack surface area is a common cyber protection measure. If devices, services and applications do not need to interact you should try to limit connectivity between them. Additionally segmenting the video system from the core network is a good overall protection measure, thereby reducing risks of video resources and business resources adversely effecting each other.

The process of securing a video security system or hardening it is an increasingly necessary one for installers and IT personnel to understand. A good hardening guide provides a configuration strategy suited to specific user requirements to deal with the evolving threat landscape. Axis uses the SANS Top 20 Critical Security Controls as a baseline for its hardening guide. A first step is an understanding and use of industry standard security protocols, including multi-level user authentication/authorization, password protection, SSL/TLS encryption, 802.1X, IP-filtering and certificate management.

In addition, camera suppliers, like Axis continuously update their cameras firmware with new features, bug fixes and security patches. To deal with the increasing risk, variety and volume of security risks, security systems users will need to stay on top of updates from their suppliers and take heed of best practices for preventing attacks through network camera-based systems.

Read more about Axis Product Security work at:

www.axis.com/support/product-security

4AXIS P1435-E & AXIS P1435-LEThese new P-series cameras offer high image quality with full HDTV 1080p resolution at frame rates up to 60 fps, and feature Axis Lightfinder technology as well as Wide Dynamic Range (WDR) - Forensic Capture, allowing them to master even the most complex and challenging light conditions. The new cameras are ideal for video surveillance of city squares, railway platforms, cargo loading bays, airport terminals and retail showrooms with large window fronts.

AXIS P1435-E and AXIS P1435-LE also feature Axis Zipstream technology that lowers bandwidth and storage requirements by an average 50 percent or more compared to standard H.264 compression.

With AXIS P1435-E and AXIS P1435-LE we are introducing two compact and cost-effective bullet-style IP cameras offering the latest image processing technologies for clear identification even in the most challenging light conditions, says Daren Lang, Regional Manager Business Development, Axis Communications. Both cameras can be installed indoors as well as outdoors, preferably with our new weather shield, designed to protect the camera against heavy rain.

AXIS P1435-E and AXIS P1435-LE feature a compact low-weight casing and integrated bracket for wall or ceiling mount. To further simplify installation, a wide range of mounting accessories are available.

AXIS P1435-E and AXIS P1435-LE offer easy installation with remote zoom and focus for fine-tuning the picture from a computer as opposed to at the camera itself. Furthermore, a pixel counter assures that the required pixel resolution is met.

Axis Corridor Format allows for full use of the 16:9 aspect ratio when monitoring narrow view areas such as staircases, hallways, aisles or tunnels. P-Iris control ensures optimal depth of field, resolution, image contrast and clarity. AXIS P1435-E and AXIS P1435-LE offer an I/O port that can be used for simple notification to an alarm panel or control of a relay or similar. Power over Ethernet supplies power to the cameras via the network, which eliminates the need for power cables and reduces installation costs.

AXIS P1435-LE additionally features Axis OptimizedIR, a power-efficient IR LED technology, automatically illuminating any scene taking place in complete darkness and is perfect for discovering objects at a range of up to 30 meters.

AXIS P1435-E and AXIS P1435-LE are supported by the industrys largest base of video management software through the Axis Application Development Partner (ADP) Program, and AXIS Camera Station. The cameras also include support for AXIS Camera Application Platform and ONVIF for easy camera system integration and for application developers to provide the camera with intelligent capabilities.

PRODUCT & TECHNOLOGY UPDATE

Features > Lightfinder and WDR Forensic Capture> Axis Zipstream Technology> HDTV 1080p at up

to 60 fps> I/O support> Edge storage> Built-in IR LEDs with

OptimizedIR, 30 meters (AXIS P1435-LE only)

Visit the product pages: www.axis.com/products/axis-p1435-ewww.axis.com/products/axis-p1435-le

5PRODUCT & TECHNOLOGY UPDATE

AXIS Site DesignerPowerful tool for efficient product specification and solution design.

Axis provides system integrators and installers with an intuitive new web application that reduces the time and effort needed to design complete security solutions. AXIS Site Designer works online and offline to recommend cameras and recording solutions for small and mid-sized systems. It includes easy to use templates for a variety of security requirements and gives interactive guidance on the selection of cameras, recording products and accessories needed for a complete surveillance solution.

This tool offers systems integrators and installers a highly efficient way to design complete surveillance solutions for small- to medium-sized installations. The tool saves time when specifying and designing end-to-end solutions for sites with up to 100 cameras.

The app features a selection of templates for common installation scenarios. A visual camera selector recommends cameras based on operational requirements such as required resolution, camera coverage and light conditions. It is easy to find the right mounts and other accessories for any camera, since the tool only presents compatible components.

A storage calculator provides recommen-dations for suitable recording solutions based on typical scenarios. Finally, the tool produces a complete bill of materials that includes all components in the system.

AXIS Site Designer is a web application that works online and offline. It is ideal for quick and easy on-site system design using tablets or laptops, even without an Internet connection. It allows installers and integrators to work on multiple projects on the go, and to sync them through the MyAxis portal when online.

We know that for our partners, time and efficiency is key to running their businesses. This is why we have developed AXIS Site Designer. It is a time-saving and easy to use tool that helps our partners design and implement an optimized security solution for their customers, without requiring in-depth knowledge of Axis products. The intuitive interface eliminates guesswork and makes professional site design much faster and more accurate, ensuring higher customer satisfaction, says Peter Friberg, Director of System and Services, Axis Communications.

> AXIS Site Designer can be accessed for free at sitedesigner.axis.com> Can be used with tablets, laptops or PCs> Visit the tool: sitedesigner.axis.com

6Axis is strengthening its VMS offering with the introduction of AXIS Camera Station 5AXIS Camera Station 5 is a full-featured VMS for mid-size installations comprising from 4 to 50 IP cameras. Together with the AXIS S10 Series of network video recorders and Axis IP products it offers a complete video surveillance monitoring and recording solution.

A free mobile app for Android and iOS allows the user to easily access the system remotely.

The new version of AXIS Camera Station introduces hardware decoding, integration of third-party IP cameras and Axis Optimized Rendering for high-definition identification and smooth videos with up to three 4K video streams. A new mobile viewing app allows for easy remote monitoring.

The user interface of AXIS Camera Station has been designed for ease of use. The Operator Mode provides a dedicated interface for efficient operation that meets the requirements of the occasional user as well as the more active user in installations such as larger retail stores, schools and manufacturing facilities.

AXIS Camera Station 5 introduces support for hardware decoding and Axis Optimized Rendering.

The new Scrubbing function allows users to quickly search through video footage from multiple cameras at the same time.

A free mobile viewing app available for Android and iOS-based mobile devices allows users to view live video from cameras as well as recorded video footage. AXIS Camera Station 5 allows users to take full advantage of Axis wide range of video surveillance cameras and technologies. It supports 360 overview recording, H.264 compression, multi-view streaming, Axis Corridor Format, Axis Zipstream technology and advanced camera-based video motion detection. Additional functionality can easily be added with ACAP applications.

Other security and video surveillance solutions from Axis such as door stations for easy identification and remote entry control or horn speakers for remote speaking in video surveillance applications can be used with AXIS Camera Station 5 as well. To meet specific needs, the new version also supports integration of third party IP cameras.

System reliability is fundamental in any video surveillance installation says Peter Friberg, Director Solution Management, Axis Communications. AXIS Camera Station 5 together with our market leading portfolio of IP security products offer a proven and easy to use security solution for installations such as schools, manufacturing sites and more.

Existing AXIS Camera Station customers with up to 32 devices and all AXIS S10 Recorder customers regardless of system size will benefit from a free upgrade to AXIS Camera Station 5.

PRODUCT & TECHNOLOGY UPDATE

AXIS Camera Station 5 offers a 30-day free trial period and can be downloaded from:

www.axis.com/products/axis-camera-station

View how to save snapshots directly to your mobile device with Axis Mobile App for

AXIS Camera Station 5: www.youtube.com/watch?v=-y9lvPCi5yM

Machine washable.

7Machine washable.

Even heavy storms cant stop Axis outdoor cameras. Thats because theyve passed water tests for IP and NEMA 4X ratings. And, while we dont put them in washing machines, we do blast them at close range with at least 100 liters of high-pressure water. Beat that, Mother Nature.

Its just one of the tough tests Axis cameras face, so you can be sure youll always get the best image quality and high performance no matter what the conditions.

Learn more about Axis quality assurance work at axis.com/quality

8TOOLS PORTAL

Did you know weve developed 27 tools to make your job simpler? When systems integrators and installers talk to us, they invariably mention the fact that theyre time poor. Try as they might, they never seem to have enough time to devote to the important things like staying on top of innovation and winning new business. In response, weve developed our Tool Portal: www.axis.com/tools. Weve brought together over 25 useful tools and features designed to help all your projects run smoothly and efficiently and give you some of that valuable time back. Here are some examples:

AXIS Lens calculatorThis tool will help you pick cameras with the correct resolution for the distance required. All you have to do is select your preferred model of camera, adjust the distance and focal length to get the achieved pixel resolution, or, input a desired resolution and get the resulting distance and focal length.

Storage, sortedThen theres the Axis Design Tool, which will help you estimate the storage and network bandwidth of your customers systems. Using the performance of each camera and sample videos as a guide, the tool delivers a bill of material that perfectly fits your customers project. Better still, it will help you avoid over- or under-specifying a systems network capabilities.

SketchUp your camerasTo help you and your customers visualize the monitoring areas of their cameras, weve created a free extension tool for SketchUp. Now you can insert 3D CAD camera models, complete with interactive functionality, into any SketchUp model and see exactly what is covered by their field of vision.

and visualize their coverage Weve also developed a Coverage Shapes tool that works with Microsoft Visio. The tool will help you verify that youve got the right number and right type of cameras for your surveillance system. With the help of visual representations of the areas covered by the cameras, you can help your customers get a better understanding of how their final project will look.

Work anywhere with or without a network connectionWith AXIS Site Designer, youll be able to pick just the right cameras for any surveillance scenario. Adding accessories and picking a recording solution is quick and easy. When done designing your project, AXIS Site Designer prints a comprehensive bill of materials that includes everything you need to complete your installation.

AXIS Site Designer is a web application that is easily accessible on axis.com from your tablet or PC with no additional software to download or install. Once you have started the application, it can be used even when offline.

AXIS Camera Application Platform (ACAP)Finally, ACAP is an open platform for users to add analytics and other applications to Axis products to meet specific security and business requirements. Software companies have already developed a wide range of applications such as cross-line detection, people counting and license plate recognition, and many more are in the pipeline.

From efficiency comes profitabilitySo, if you havent had a look at our new tool portal yet, why not have a browse now? With 27 tools in all, youre bound to find some useful ways to make designing and installing systems simpler and quicker. And that means a greater profit for you.

27 ways to make your life easierBy Viktor Svrm, Sales Engineer, Axis Communications

Find out more:www.axis.com/tools

9Lets get this job started...

...and finished.Having the right tools to hand can make a big difference to the time spent on surveillance jobs. Thats why weve brought over 20 Axis tools and features together in one place to help you in the design, installation, configuration and maintenance of your projects.

The Axis tool portal hosts everything youll need to make projects run as smoothly as possible. There youll find quick links to frequently used tools, plus theres information on tools you may have not yet discovered.

Find the right tools for the job at www.axis.com/tools

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The power of distribution - One-stop-shops of the futureBy Bjrn Callenfors, Distribution Manager, Nordics, Axis Communications

Axis is working with the following distributors in Northern Europe

ADI is the leading global wholesale distributor of security and low voltage products with more than 200 worldwide locations to serve you.

Axis Distributor in: UK, Sweden, Norway, Denmark and Finland www.adiglobal.be

Anixter is a leading global supplier of communications and security products and electrical and electronic wire and cable.

Axis Distributor in: UK, Ireland, Sweden, Norway, Denmark and Finland www.anixter.com

EET Europarts is part of the EET Group, founded in 1986, and today one of Europes leading distributors within IT, security and surveillance, home entertainment and lifestyle electronics.

Axis Distributor in: Sweden, Norway, Denmark and Finlandhttp://www.eetgroup.com

Elektronix AS is known for its high quality products, fast delivery and good prices. The company is professionals in customizing products according to customer requirements.

Axis Distributor in: Norwayhttp://elektronix.no

Mayflex is owned by Sonepar, an independent family-owned company with global market leadership in B2B distribution of electrical products and related services.

Axis Distributor in: UK and Irelandwww.mayflex.com

Norbain is the successful UK-based distributor of IP, CCTV, Access Control and Intruder Detection solutions.

Axis Distributor in: UK and Irelandwww.norbain.com

Tech Data is one of the worlds largest technology distributors, helping companies bring their products to market, and offering a wide range of technical and business support services.

Axis Distributor in: UK and Irelandwww.techdata.co.uk

The cornerstone of Axis business models has always been our close relationship with distribution. But Axis distributors are so much more than logistics partners. The logistics part of an indirect sales model is just the tip of the iceberg.

Apart from stock keeping and deliveries, todays market puts high demands on the ability to give recommendations on products that actually fit into different types of solutions. Axis is operating in an industry that to a large extent is built on open standards and the ability to integrate and connect different devices from a number of manufacturers. Axis are, of course, experts on Axis products, as our competitors are experts on their products. But there is definitely a need for a player with the expertise to make it all come together.

When an integrator or installer works together with a distributor that sits on expertise in many product fields it can make their life much easier. A distributor can recommend and consult partners in their choice of components when creating a solution.

In many cases, distributors themselves have testing and demo facilities where they can validate the performance of a solution, making purchasing easier for installers and integrators.

As the surveillance industry is maturing, the way surveillance equipment is sold is changing. Historically one solution was only applicable for one installation. There was a high level of customization even in smaller installations. Today we see more and more pre-defined solutions and bundles of components with the purpose to make the selection process easier for installers.

Availability can sometimes be more fundamental than a large product portfolio. Here the distributor plays a natural part as they can build stock on a number of core items. Items that they know work together in a solution. Apart from maintaining high availability of products the most integral part of a distributor is letting the market know about the solution. For Axis, this means working closely with the distributor to market different solutions through the distributors communication channels.

In the spirit of simplicity and Internet of things the increasing maturity of the market is slowly changing the purchasing behavior in the security industry. Just like in our non-professional life, internet shopping is becoming more popular. The IT industry has since long heavily relied on the web shops as their main purchasing interface, even for large and complex orders.

We can now see the same trend in the security industry. More and more security integrators and installers choose to purchase security components from distributors web shops. Some even have personalized log-ins where the distributor has picked a number of core products for the integrator to choose from. In the future it is not enough to be a true one-stop-shop, purchasing must be simple as well.

AXIS CHANNEL

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The Internet of Security Things: Intelligent solutions for mid-size marketsLars Hansson, Key Account Manager at Axis Communications, looks at how the Internet of Security Things is helping mid-sized firms increase business intelligence.

We are entering a new era, whereby billions of devices will be able to collect and communicate data through the internet. To quantify this development, Gartner recently forecast there will be 6.4 billion connected things in use worldwide this year . The hype around the Internet of Things (IoT) is phenomenal, with smart, connected products representing a very real step forward in connecting disparate machines and widely dispersed data.

The IoT is set to have profound rami-fications on the security and video surveillance industries. 20 years ago, Axis Communications introduced what many consider to be a pioneering IoT device, long before the term existed, launch-ing the security industrys first network- connected camera. Little did we know at the time that this would ultimately spawn a tidal wave far beyond security. Going forward, the IoT will allow network cameras to think independently and make smart decisions on their own. At Axis, we call this increased intelligence the Internet of Security Things (IoST).

Supporting medium-sized markets because size mattersWhat do educational facilities and manufacturing plants have in common? Both are medium-sized system users that are looking for more than just video surveillance. Weve noticed that mid-sized businesses and schools are increasingly looking for active surveillance to protect their property and people, while maintaining focus on their primary business or educational goals. Customers are therefore looking for reliable, intelligent end-to-end solutions that are easy to install and use. This is where smart connected devices come in.

As the mid-sized market increasingly searches for intelligent solutions for its surveillance needs, Axis end-to-end video technologies have evolved to

become easy to install and out-of-the-box ready. An Axis end-to-end solution provides a business with everything it needs to confidently monitor its premises. In addition, all of our solutions are designed with open IP standards, meaning they can easily connect with existing IT infrastructure. Their flexible and scalable nature means an end-to-end solution will work with a firms network, routers, screens, computers, tablets and smartphones.

Of course, surveillance isnt the only important aspect for medium-sized markets, and intelligent security can easily be incorporated with a range of tools and applications:

> AXIS Entry Manager: IP-based access management system that can easily manage access credentials and schedules to control who has access to a location> AXIS Camera Application Platform (ACAP): Analytical tool enabling businesses to choose from a range of applications> Identification and entry: Adding remote entry to a basic surveillance system dramatically increases the security of a premises. With an Axis network video door station, users can communicate with and identify people with high-quality video at the door before granting access

> Audio: Enhancing a security system with the addition of microphones and speakers for two-way audio commu- nication allows clear communication in both video surveillance and public address (PA) applications

Certainly, the Internet of Things is poised to disrupt businesses within all industries. For organisations looking to reap the benefits of IoT within their mid-sized business, active surveillance will be key to adding intelligence to their surveillance network. The Internet of Security Things will ensure organisations premises are secure; and enhanced intelligence will help improve operational efficiency, therefore driving increased ROI. With the adoption of IoT in our industry only set to rise; getting in soon will be critical to medium-sized organisations future success.

System components

Input and output integration

Security analyticsBusiness analytics

AXIS Camera StationAXIS S10 Series

AXIS C3003-EAXIS A1001

AXIS A8004-E

Access control

Visitor management

Network cameras

Voice challenge and alert

AXIS P8221

MID-SIZE SYSTEMS

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TECHNOLOGIES

Focus on Axis technologiesBy Peter Dempsey, Key Account Manager Ireland, Axis Communications

At Axis we continuously develop new technologies and smart solutions with the purpose to add value to our custom-ers security and surveillance installations. Here we have summarised some of the latest innovative technology inventions launched by our highly skilled develop-ment teams.

LightFinder TechnologyLightfinder technology is a combination of Axis expertise in image processing, in-house system-on-chip development and selection of the best optical components. Cameras with Axis Lightfinder technology have extreme light sensitivity. Cameras with Lightfinder technology implemented can deliver color images in as little light as 0.18 lux or lower. Compared with any analog or network cameras, the Lightfinder technology will give more life-like colors in low-light conditions. The noise reduction of the Lightfinder technology is vastly improved compared with any surveillance camera on the market, which in combination with the light sensitivity of the sensor gives a superior image quality.

Link to demo video: https://youtu.be/izNV1EKJ1mM

OptimizedIRAxis OptimizedIR technology is based on new, smart, power-efficient and patented LED technology. It is designed for easy, cost-efficient and environmental friendly installation. It results in high-quality, low-noise video, even when the environment is completely dark. A too narrowly illuminated area will produce white out or glare in the middle of the scene, and some areas will not be correctly illuminated. On the other hand, a too widely illuminated area means that light will shine on objects outside the area of interest, and also that the viewing

distance will be reduced. Depending on camera model, the IR illumination with OptimizedIR can reach over 40 m (131 ft.) with low, environmental-friendly power consumption, supplied by standard Power over Ethernet (IEEE 802.3af). When the field of view is adjusted at the installation of an Axis camera with remote zoom and OptmizedIR, the angle of illumination automatically adapts to the zoom level. The illumination angle follows the cameras zoom movements to always provide the maximum amount of light in the image. Another adaptation performed by Axis OptimizedIR technology is visible when the subject is far away from the camera and the whole area is illuminated. When the subject is approaching the camera, the exposure is adapting. When the subject is by the camera, it is illuminated and not overexposed.

Link to demo video: https://youtu.be/_tr7SvjeSRw

Zipstream technology Optimized for video surveillance, Axis Zipstream technology is a radically more efficient H.264 implementation, lowering bandwidth and storage requirements by an average 50 percent or more for many common 24/7 surveillance use cases. Axis Zipstream technology analyzes and optimizes the network cameras video stream in real time. Scenes containing interesting details are recorded in full image quality and resolution while

other areas are filtered out, to optimally use available bandwidth and storage. Important forensic details like faces, tattoos or license plates are isolated and preserved, while irrelevant areas such as white walls, lawns and vegetation are sacrificed by smoothing in order to achieve the better storage savings. Customers can use Axis Zipstream technology alongside other Axis network camera technologies such as Wide Dynamic Range - Forensic Capture and Lightfinder. Axis Zipstream technology is fully compatible with the H.264 compression standard and can be used with the latest Axis cameras, AXIS Camera Companion and third-party video management software without additional investment.

Link to demo video:https://youtu.be/i2RK7zisXo0

Wide Dynamic Range - WDRWide dynamic range is a feature in some Axis network cameras that handles a wide range of lighting conditions in a scene. In a scene with extremely bright and dark areas or in backlight situations where a person is in front of a bright window, a typical camera would produce an image where objects in the dark areas would hardly be visible.

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WDR solves this by applying various techniques to enable objects in both bright and dark areas to be visible.

WDR Forensic CaptureAxis WDR Forensic Capture optimizes video for forensic purposes by enabling an extremely high level of detail to be visible in both dark and bright areas of a scene. It is the result of years of develop-ment at Axis combined with the best im-aging components on the market. An Axis camera with WDR Forensic Capture applies advanced algorithms to optimize image quality and includes the ability to seamlessly transition between WDR and low-light mode.

WDR Dynamic RangeWith Axis WDR Dynamic Contrast, the camera performs an advanced tone mapping, where some brightness levels are dropped to decrease the bit depth to a format that a computer screen can handle. In this tone mapping, both the darkest and the brightest parts are taken into account, resulting in more details on both ends.

WDR Dynamic CaptureAxis WDR Dynamic Capture works by acquiring several images with different exposure times for each image. These pictures are then combined in a composite, where both the brightest and the darkest parts are kept, resulting in an image with exceptional clarity and sharpness.

Link to tutorial on Wide Dynamic Range: www.axis.com/learning/web-articles/wide-dynamic-range/

Electronic Image StabilizationA surveillance camera mounted in an exposed location such as on a high pole or a street sign near a busy road, can be shaken by winds or passing traffic, which will blur the video. In these situations, Electronic image stabilization, a feature in Axis network cameras which greatly improves video quality in situations where a camera is subject to vibrations, provides smooth and comfortable live viewing. Axis Electronic image stabilization is designed to cover a wide range of frequencies, as well as coping with high and low amplitudes, provides clear images - even in scenes with lots of motion. With Electronic image stabilization activated, the vibrating effect in video is reduced and thus providing a smoother and steadier image - even on windy days when vibrations otherwise would have affected the video quality.

Link to demo video: https://youtu.be/-01dcNboMcg

Sharpdome technologySharpdome technology offers innovative mechanics that make the entire dome rotate, in contrast to a conventional dome where the camera rotates inside the dome. The mechanics and the ideal placement of the camera module together with the unique design of the outdoor dome enable the same optimal image sharpness and full scene fidelity in all pan and tilt positions. This provides clear identification of objects as much as 20 above the camera horizon making these cameras suitable for uneven terrain.

The Sharpdome technology includes Axis unique Speed Dry function that helps to provide sharp images in rainy weather. It can also simplify dome cleaning, allowing for more efficient methods such as high pressure cleaning. With the Speed Dry function activated, the dome vibrates at high speed. It breaks the surface tension of the water and removes the drips.

Link to demo video:https://youtu.be/6zVY2ddSWDI

Corridor FormatIn many surveillance situations you want to monitor an area that is more verti-cal than horizontal in shape. This in-cludes staircases, hallways, aisles, roads, runways, tunnels, and many other ap-plications. In these situations, the tradi-tional landscape format is not the optimal solution since it creates video streams where a large part of the field of view specifi-cally the sides of the image is redundant. In turn, this means that the image quality is not maximized because the full area and resolution of the cameras image sensor is not utilized. In the process, bandwidth and storage is also wasted. Axis unique and simple solution to this problem is the Corridor Format. The new format allows you to get a vertically oriented, portrait-shaped video stream from the camera. The video is adapted perfectly to the monitored area, maximizing image quality while eliminating bandwidth and storage waste. Axis Corridor Format is even more useful for modern HDTV network cameras that deliver a 16:9 aspect ratio since the resulting image will have a 9:16 aspect ratio just the right thing for narrow corridors, hallways or aisles.

Link to demo video:https://youtu.be/QMpmVS84OOA

Supported products: www.axis.com/support/faq/FAQ115405

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Developing the first networkcameraWe celebrate many birthdays at Axis, and not just those of our 2,000 employees. Weve brought many new and exciting solutions to the market and 1996 was a particularly productive year in our history. 20 years ago we launched the worlds first network camera, AXIS 200, and pioneered ThinServer technology that would later to become the enabling concept behind Internet of Things (IoT). The original network camera provided low performance around one Common Intermediate Format (CIF) image every 17 seconds, but with significant investment, we developed the first generation of our ARTPEC chip, enabling our cameras to reach 30fps an impressive achievement at the time.

Our early focus was to make networks smarter, enabling a range of hardware to be connected simply and economically to IP networks. Starting as a print server company, and with everyone talking about the dying mainframe, we knew we had to innovate to survive. We started to attach printers to networks, then we began to attach anything, including network-based optical storage; we called this ThinServer. This climate and framework allowed us to develop the first network camera, which given its nature, seemed only natural to refer to as a camera server. Shift from surveillance tointelligenceAxis network cameras have come a long way since their introduction. In 1999, we were the first to offer a Linux-based network product, AXIS 2100, and in 2009, we launched the first network camera with HDTV capabilities. It wasnt an easy journey, and our engineers persevered to make it work on what was a severely handicapped version of Linux.

We did get it working, however, and within ten years of the introduction of the first network camera, we reached one million installations worldwide, revolutionising the industry and transforming video surveillance from analogue to digital.

Today, this is referred to as part of the Internet of Security Things (IoST) and we offer over 200 network camera models providing intelligent capabilities, such as 4K and HD resolution, wide-dynamic range, infrared and Lightfinder - all of which ensure a crystal clear picture. As analytics becomes increasingly important for businesses, our cameras are also facilitating a shift from a pure surveillance approach, to one of business intelligence. IP cameras are no longer just about producing a video feed - we provide facial recognition, cross line detection and other intelligent solutions. Evolution of the networkcamera Today, Axis is the market leader in network video, increasing the security of millions of people worldwide. This hasnt always been the case. When we developed the first network camera, we didnt fully understand the potential applications; we did it because we could. We were an IT company that happened to land in the security industry. We spotted an opportunity in an industry that was all analogue and waiting to go digital and seized the opportunity to innovate.

20 years on from the introduction of the AXIS 200, innovation remains key in our goal to create a smarter, safer world. Two years ago, we returned to our roots of attaching anything to a network, including Physical Access Control and some new additions the Network Horn Speaker and an IP-based video door station (an IoT-based intercom).

With the technologys continued improvement, integrators and their customers are looking to supplement traditional surveillance with innovative business intelligence applications. Smart cities, transportation, retail and healthcare are just some of the sectors expected to benefit from the next IoST revolution, where intelligent technology is responsible for driving operational efficiencies.

ANNIVERSARY

Happy birthday AXIS 200! Celebrating 20 years of the network cameraMartin Gren, co-inventor of the network camera and co-founder of Axis, looks back at the cameras launch and its 20 year journey from a new concept to what we know today

I had a deal with management if we could sell more than 10,000 units of the original network camera, we would create an in-dependent camera business unit. I got my camera business unit.

Martin Gren, Axis co-founder and co-inventor of the network camera

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PARTNER ARTICLE

Axis cameras and Streamdays boost visitornumbers and conservation supportBy Kristina Tullberg, Communications Specialist, Axis Communications

Whether its providing a sneak peek at the visitor experience or providing an insight to the habits of a protected species networked cameras are now a vital part of raising awareness for wildlife conservation projects and helping tourist venues boost visitor numbers.

But to be potent and help attract support and paying customers, a live stream of images needs to be reliable and of a high enough quality to showcase the location clearly.

Axis Communications, the global market leader in network video, works closely with partner NW Systems Group who have developed a service called Streamdays. Its a smart solution to deliver live-streaming, HD video content to websites at up to 30 frames per second and its proving popular with tourist attractions and animal conservation organisations around the world.

Axis cameras are installed at the location to capture the action and then Streamdays provides a full hosting service for the live streaming. The camera view can be easily inserted into existing websites and the service is delivered for as little as 29 per month. Streamdays provide full technical support and even provide social media support to promote the feed.

Paul Sandford, Digital Marketing Manager at NW Systems Group explained: Streamdays is a smart hosting service that is very popular with wildlife tourist attractions because it gives a clear view of what the visitor can expect to enjoy when they go. Its a great taster. We provide the hosting and the client can just drop the camera window into existing websites. Its fast and reliable and it really does boost visitor numbers.

Paul added: Good cameras are the bedrock of this solution. They need to be the right cameras for the job, they need to provide crystal clear images, they need to be easy to install and they need to be reliable. Thats why we choose to partner with Axis Communications.

And Nick Platt Higgins, Key Account Manager from Axis added: This is an innovative and flexible service that relies on quality camera images and we are delighted to be working with NW Systems Group on this innovative Streamdays project. We have a wide range of Axis cameras which offer the flexibility to be able to watch everything from wild bats at night to feeding times at the zoo. Combined with the technology of Streamdays, its a winning formula.

One of the organisations already using the solution is Chester Zoo. The zoo is one of the largest in the UK with more than 12,000 animals and 400 different species. It boasts 125 acres of award-winning zoological gardens and attracts 1.6 million visitors every year. It is involved in many conservation projects.

Chester Zoo now has three cameras focused on the flamingos, giraffes and penguins the product used is AXIS Q7401 video encoder. Chester Zoos Alex Knight said: We had struggled in the past to ensure that our camera streaming was resilient enough to be live without significant downtime. We started working

with Streamdays and have been delighted with how robust the solution has been. They made the whole process very smooth and set our cameras live without a hitch.

The Donkey Sanctuary in Devon are also using the solution with six cameras and say the camera in the main barn attracts scores of visitors and provides a vital line of communications with their many supporters around the UK and the world. Their mission is to transform the quality of life for donkeys, mules and people worldwide through greater understanding, collaboration and support, and by promoting lasting, mutually life-enhancing relationships. At Christmas, the charity turns on the sound for the live stream in the main barn and holds a carol service which is enjoyed by people across the globe.

The Donkey Sanctuarys Jennifer Tucker said of the installation: The professional service has been a massive improvement. Weve had all the cameras upgraded and a new camera installed recently. The level of care and service the engineers have provided on site go beyond expectations. Because of the distance of some of the cameras, line of sight has been an issue, but no stone was left unturned by the engineer and at the end of the day, we have all the cameras streaming.

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Cumbria Wildlife chose Streamdays to broadcast their live Foulshaw osprey footage. Their camera attracted a great following and viewers watched the osprey chicks grow throughout the summer months.

Charlotte Rowley at Cumbria Wildlife said: We chose Streamdays to broadcast our live osprey footage as we know it had performed well for other Wildlife Trusts. Knowing the quality and service was good in advance was a good incentive for us to go ahead without any worry. The footage we got from the service was excellent and kept people watching our ospreys for hours. Being able to see the ospreys go from eggs to fully fledged birds in such great quality video was brilliant.

For further information, visit: www.streamdays.com/live-streams

www.chesterzoo.org/attractions-and-exhibits/web-cams

www.thedonkeysanctuary.org.uk/webcams

www.cumbriawildlifetrust.org.uk/osprey-cam

www.dudleyzoo.org.uk/our-animals/multimedia/webcam

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CASE STORY

Safer bus travel with Nobina thanks to Axis network camerasA scalable and modern camera system has generated significant savings in terms of both time and money.

Nobina buses have been rolling on Swedish roads for over 100 years in the early 1900s under the name Postens diligenstrafik. Today, one out of every three bus trips in Sweden is taken with Nobina, which operates in over 100 locations in Sweden. The public transportation companies driving Nobina buses include SL in Stockholm, Vsttrafik in Vstra Gtaland, and Sknetrafiken in Skne. A well-functioning security system is an important part of making buses a more attractive choice of public transportation.

Nobina wanted to increase safety and security for both its passengers and bus drivers. Nobinas main demand was a reliable system with cameras that produce very high image quality. The cameras had to be vandal-proof, able to handle difficult and changeable light conditions (both bright sunlight and night darkness), and able to produce sharp images with high recognition of faces and details from a shaky environment since the buses vibrate, make turns, and drive over bumps.The system also had to be highly reliable, scalable, future-proof, and easily expanded with new add-on services in the future. It had to be easy to use and capable of being managed and administrated remotely from a central location.

Manual handlingPreviously, the driver of each bus had to check whether the cameras were working by looking to see whether the lamp was lit red or green. After any bus trip involving an incident or suspected crime, the hard drives had to be manually retrieved from the bus to be able to provide the image recordings to the police. This process was not reliable, cost effective or environmentally sustainable.

Reliable turnkey solutionNobina has been working with Observit since 2011. Nobina installed network cameras from the AXIS M31 and AXIS P39 series together with Observits BOT system for security surveillance, built on open standard and specially designed for transportation vehicles.

The system is currently installed on Nobina buses in Denmark, Finland, Norway and Sweden. Observit BOT is an effective system that makes it easy to install and manage a large number of vehicles and cameras centrally with a high level of reliability 24/7. The system continuously performs self-checks of systems, cameras and functions. All incidents are detected immediately when they occur and are reported to Nobinas traffic control center. The image material is available to authorized users both in real time even when the buses are rolling and in service and in recorded form for later analysis.Axis network cameras are easy to install and maintain. The cameras are of HDTV quality and can produce sharp color images, even in complicated environments and light conditions. The design is discreet, with cameras that have won awards for their design. They are robust and can withstand vibrations, temperature changes, dust and moisture, and have an anti-tampering alarm that signals if someone blocks them or sprays them with paint.

Observit is an Application Development Partner of Axis.

Axis has extremely reliable products of very high quality, and their cameras can handle all technically difficult environments. Not only is it easy to work with Axis products, its also very easy to work with Axis employees, says Lars Flodn, CEO of Observit.

Safer in serviceNobina has received a scalable and modern system for its buses and obtained significant savings in terms of both time and money.

We are extremely pleased with Observit BOT and Axis cameras. We received a reliable solution that increases security for both our passengers and our bus drivers. In the event an incident does occur, the happenings in the bus are recorded and we can quickly and more efficiently provide better images to the police, says Bram Lauwers, Product Manager Digital Services at Nobina. The solution and cameras have also helped to reduce the amount of vandalism in the buses.

Observit offers a turnkey solution that gives you complete control of the entire process, from simple installation to monitoring of the cameras in each bus and the col-lection of image material.The en-tire process is covered in a highly functional and quality manner.

Bram Lauwers, Product Manager Digital Services at Nobina.

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CASE STORY

The Royal College of Surgeons is safe and secure with AxisCameras provide superb flexibility and functionality during the refurbishment of one of the UKs oldest Grade A listed institutions.

Entering its sixth century, the Royal College of Surgeons of Edinburgh (College) is an historic professional members organisation that pursues excellence and advancement in surgical and dental practices. The College is spread over a number of buildings around Hill Square, including The Playfair Building, designed by Scottish architect William Henry Playfair, which houses Surgeons Hall Museums and Scotlands oldest medical museum. In addition, the College boasts offices for over 150 staff, a modern surgical skills training facility called Quincentenary Hall, and a Symposium Hall - a tiered auditorium with adjoining exhibition space. In addition, the College also houses a four-star Hotel, Ten Hill Place, providing accommodation for visitors and tourists. All buildings serve both important professional and commercial functions.

The College commits to providing the best services and facilities to those who work and visit its main campus situated in Nicolson Street, Edinburgh. The nature of the campus layout means that, when it comes to selecting an integrated security solution, one size does not fit all. As such, the project required more than one camera type. Considerations also had to be given to the various buildings, their function and design, including the Grade A listed Surgeons Hall building, which contains collections of important international significance. Axis was chosen as the preferred supplier because of the reliability, flexibility and inconspicuousness of its cameras.

Adaptability for all requirementsThe project included a series of AXIS M3007-PV Network Cameras. These five-megapixel fixed mini dome cameras can be discreetly mounted on walls or ceilings, providing four feeds of detailed, high quality panoramic views. They were chosen primarily because of their flexibility; they could be re-positioned to move along

with refurbishment works with few time or fitting constraints.

The cameras were predominantly positioned within offices and moved from one to another as the refurbishment progressed. In the case of the hotel and its exterior support, AXIS P3364-LVE fixed dome network cameras offered superb video performance to produce high-quality, low-noise video, even when the environment was completely dark. AXIS P3364-LVE integrates Axis unique Lightfinder technology, which makes the camera extremely sensitive to light, while maintaining colours in very poor lighting conditions. This is obtained through a combination of Axis expertise in image processing, system-on-chip development and selection of the best optical components. Lightfinder-enabled cameras were strategically positioned inside the hotel reception area, over the main entrance and also around the car park, in areas where street lighting was poor.

It was agreed that the discreet and covert AXIS P1204 Network Camera, which enables easy integration into very limited spaces, would be the most appropriate camera type to install. The device offers HD-quality video and comprises a main unit and a separate sensor unit that allow them to be mounted up to eight meters (26ft.) apart.

Maintaining open communicationAlthough the College recently celebrated its 500th anniversary and is seen as a prestigious and traditional institution, it has always been at the cutting edge of surgical education, training and in setting standards at home and abroad. As adoption of any technology can provide challenges, it was imperative that the system capabilities were discussed at great length with the client in order to assure them of

the cameras quality and ease of use when setting up and maintaining. Kenny Ryan, IT manager, at Royal College of Surgeons, Edinburgh, commented: We have been very impressed with the flexibility of Axis cameras, and how unobtrusive they are. The have been a great benefit during a time of such change for the campus.

Development works are set to continue for the foreseeable future. It is estimated that over 170 Axis cameras will eventually contribute to the safe and successful refurbishment of the Colleges iconic buildings.

Weve been thoroughly im-pressed with Axis camera offer-ing theyre easy to install, easy to reposition and easy to use. The system weve got now is already making a positive impact on the College and will, Im sure, have an even bigger impact as the re-furbishment progresses. We look forward to continuing to work with Arthur McKay and Axis over the coming months to complete this very important initiative and, on conclusion, to fully exploit the capabilities of this new IP-based video and monitoring system.

Kenny Ryan, IT manager, Royal College of Surgeons, Edinburgh.

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Axis has launched its third generation cameras for buses and trains. Theyre vibration-, dust- and moisture-resistant and come with a camera tampering alarm. Theyre extremely compact, with no sharp edges, but very sharp HDTV images. So you can quickly find out exactly what happened and get clear evidence. Get the details at www.axis.com/anybus

Any bus.Not just any camera.

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TRAINING CALENDAR

Classroom trainingsNetwork Video FundamentalsProfessionals working with system integration and network video design will appreciate this comprehensive course that covers the essentials of network video. These essentials include: Camera instal-lation, optics, image usability, bit rate optimization and video analytics.

Designing Network Video SolutionsProduct selection and camera placement ultimately effect system usability. This course discusses achieving surveillance goals, camera placement, light consider-ations and video analytics. Axis system design tools will be introduced.

AXIS Camera StationThis technical course will give you the skills to successfully deploy and manage AXIS Camera Station.

Register for our courses here Denmark: www.axis.com/academy/dk/Finland: www.axis.com/academy/fi/Norway: www.axis.com/academy/no/Sweden: www.axis.com/academy/se/UK & Ireland: www.axis.com/academy/uk/

Discover our online courses! www.axis.com/academy/web-based.htm

The course calendar is subject to changes. For updated course information please visit our website.

Training Date LocationNetwork Video Fundamentals April 5-6 Lund, SwedenNetwork Video Fundamentals April 6-7 Watford, UKDesigning Network Video Solutions

April 13 Watford, UK

Network Video Fundamentals April 13-14 Dublin, IrelandNetwork Video Fundamentals April 20-21 Scotland, UKNetwork Video Fundamentals April 27-28 Manchester, UKDesigning Network Video Solutions

May 3 Helsinki, Finland

Network Video Fundamentals May 4-5 Watford, UKAXIS Camera Station May 11 Watford, UKNetwork Video Fundamentals May 24-25 Lund, SwedenPhysical Access Control May 26 Lund, SwedenNetwork Video Fundamentals June 7-8 Oslo, NorwayNetwork Video Fundamentals June 8-9 Watford, UKDesigning Network Video Solutions

June 9 Oslo, Norway

Designing Network Video Solutions

June 15 Watford, UK

Network Video Fundamentals June 29-30 Watford UKDesigning Network Video Solutions

July 13 Watford, UK

Axis Pre-Certification July 14 Watford, UKPhysical Access Control July 20 Watford, UK

River Island attends Retail Solutions Workshop Axis has designed and delivered a network video Retail Solutions Workshop for River Islands Profit Protection team. Ben Deeks has steered the project and said, it is crucial that the team are on point with the technology and can maximise the benefits from day one. Axis training is industry renowned and excellent for the teams per-sonal development. The one day course at the Axis Academy in Watford is the first step in developing the teams skill base and an acknowledgment that the internet of things will play a significant part in retail operations. It is clear that network video will play a part in improving our customer experience and reducing our losses, and we have committed to integrating it with other complementary technologies said Jon Wright who heads up the function.

If you have attended one of our classroom trainings and would like to keep up to date with what is happening in Axis Northern Europe Training Community Join our LinkedIn Forum.Axis Communications Academy Forum Northern Europe: www.linkedin.com/groups/8406933

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Come and meet the Axis Northern Europe team!Below is a selection of the events that Axis will participate in during 2016 quarter 2, 3 and 4. If you are planning to visit any of the below events dont hesitate to contact us and we will make sure your visit becomes worthwhile.

Event Date Location Description

ASIS European Security Conference

April 6-8 London, UK Business Design Centre

This event is designed to be the place to find the full breadth and depth of learning needed to stay at the top of the profession for the year ahead.

Counter Terror Expo April 19-20

London, UKOlympia

Security & Counter Terror Expo (SCTX) is the event for any professional tasked with protecting assets, business, people and nations from terrorism.

Retail Risk - London April 21

London, UK Novotel London West

Retail Risk is the latest offering of what has now become the biggest risk and loss prevention conference series in the world.

Retail Risk - Oslo May 12 Oslo, Norway Scandic Solli Hotel

IFSEC June 21-23 London, UK ExCelIFSEC International is the largest event for the security industry, bringing together the entire security buying chain in one place.

SKYDD October 25-26 Stockholm, Sweden Stockholmsmssan

SKYDD gives you a chance to meet the decision makers and professionals face to face in the most important fair of the branch in Sweden.

SECTECH Denmark November 16-17 Copenhagen, Denmark Scandic CopenhagenThe meeting point for suppliers. Installers, consultants and end-users within the field of security.

Keep your eyes open for our new pod!We have recently launched a station for smaller exhibitions and conferences. At this very intuitive demonstration station you will experience the seamless integration between various Axis products including AXIS A1001 Network Door Controller, AXIS C3003-E Horn Network Speaker, AXIS A8004 Video Door Station and Axis IP cameras.

Our skilled sales and engineering staff will walk you through this comprehensive installation using AXIS Camera Station video management software. The demonstration will give you a full understanding of how our integrated mid-size offering can meet your security needs.

EVENTS CALENDAR

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EVENTS CALENDAR

These half day events are designed for you to get to know the team and how we can help grow your business moving forward. During the morning you will discover the many benefits to partnering with Axis and also get a look at what we think the future holds for Axis.

Kind regards,The Axis UK events team

Axis Regional Connections EventsYou are invited to meet your regional Axis account manager and the wider team at a venue near you.

CLAUDIA COPELANDour Channel Marketing Coordinator welcomes you to our regional connection events!

Agenda

To register for an event go to www.axis.com/events/regional-connections/

9:30 Registration

10:00 - 10:15 Introduction to Axis and the Channel Partner Program

10:15 - 11:15 #AxisInnovates - Latest products and technologies from Axis

11:15 - 11:30 Coffee break

11:30 - 12:00 Small to Medium Business Solutions

12:00 - 12:45 Axis Business Development Team

12:45 Networking Lunch

LocationsCity Venue Date

Sheffield Magna Science Centre 14 April

Bristol Aldwick Conference Centre 21 April

Edinburgh Edinburgh Conference Centre 12 May

Windsor Royal Windsor Race Course 15 September

Dublin TBC 30 June

Manchester Etihad Stadium 13 October

Birmingham Villa Park 10 November

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Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 2,100 dedicated employees in more than 50 countries around the world, supported by a global network of over 80,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information about Axis, please visit our website www.axis.com.

2016 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.

About Axis Communications

Twitter: @axis_neurLinked in: /axis-communicationsFacebook: /axiscommunicationsYouTube: /AxisCommunications