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Axis Communications – A world of intelligent networks.
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Transcript of Axis Communications – A world of intelligent networks.
Axis Communications – A world of intelligent networks
Vision
In the future everything can communicate over intelligent networks…
Axis will be a driving force.
Facts
Founded 1984
Leader in IP-based network connectivity
Worldwide presence
50% of sales is cameras and 50% print-servers
Average annual sales growth >30%
Network Camera & Video Server
Worldwide #1
Markets and market positions
Network PrintingWorldwide #2
Network Scan & Store
Network WirelessAccess
Axis ThinServerTechnology
Strengths
Broad product portfolio
Strategic partnerships
Global distribution channels
Proven technology and intensive R&D. Approx. 20% of sales is reinvested in R&D
Seven new patents during 2001
Axis competitive advantage
Experience
Own ASICs Performance, image quality and lower cost
7 years of network camera experience
Axis fully understands the network
Open standards onlyAPI available
Markets in transition
Security Market IT Market
The Camera and Video market
Increased demands for security and surveillance solutions
Fast growing market with increased demands for more advanced solutions
Digital networked solutions
replaces analogue CCTV-systems
Increased bandwidth enables wider use of audio and video applications
Status
Technology Adoption Curve
0
5
10
15
20
25
Time
Technologyfeatures
Technologybenefits
Solutions Tacticalpromotion
Mass adoption LaggardsEarlyAdopters
LeadingEdge
Network Video
Key Market Drivers&Trends 1. Digital recording (4,7)
2. Convergence of Computers&CCTV (4,6)
3. Video Distribution via the Internet (4,4)
4. High bandwidth Intersite Service (4,2)
5. Networked Video Systems (4,1)
6. Use of Intranets (4,0)
7. Merging of Security&IT (3,8) Network Addressable Cameras (3,8)
J.P. Freeman “CCTV&Video Surveillance”
References
Industrial Legrand, France (400 units)
Caspian pipeline, Russia (100 units)
Tokyo Electrical Power, Japan (100 units)
Government Federal Bureau of Prison (200 units)
State of Minnesota (150 units)
City Hull, England (200 units)
References
Transportation Sydney airport, Australia (200units)
Minnesota DoT, USA (100 units)
Miami freeway, USA (120 units)
Circumvesuviana, Italy (300 units)
Education Canton school direct, USA (40 Units)
Newport Schools, England (100 units)
St James, France (100 units)
References
Banking & Finance
Retail Stadium, Sweden (100 units)
Italian retail chain, Italy (400 units)
Santa row, USA (100 units)
Product and technology trends
Applications are the key to success! ADP program
Application is king
Digital Recording
Streaming video and audio
Use less bandwidth
Three main Customer categories
Ones and twosies Web attraction, door cam, one camera in server
room
Large installs custom SW applications Mainly remote monitoring
Large installs with ADP SW Security and Surveillance
Integration to building management system
4. Key Market FiguresMarket size
Video server market size/2000-2005/Europe/F&S
1612032640
72320
123420
164340
0
40000
80000
120000
160000
2001 2002 2003 2004 2005
Units
4. Key Market FiguresMarket size
Network camera market size/2000-2005/Europe/F&S
44000
87720
136530
208800
292500
0
50000
100000
150000
200000
250000
300000
2001 2002 2003 2004 2005
Units
4. Key Market FiguresMarket size
Total IP market size / 2000-2005 / Europe / F&S
60120
120360
208850
332220
456840
0
100000
200000
300000
400000
500000
2001 2002 2003 2004 2005
Units
Network Camera & Video Server
Worldwide #1
End-User
Business model - spreading risk
OEM
Axis
Nationaldistributor
Value addeddistributor
Resellerinstaller
Core offering
World class solutions for easy-to-use, secure and efficient communication over networks