AWS Summit Manila - Opening Keynote by Dr. Werner Vogels

DR. WERNER VOGELS

CHIEF TECHNOLOGY OFFICER

AMAZON.COM

WELCOME

@WERNERWELCOME

FROM 2010

AWS IN 2016:

1,000,000+ACTIVE CUSTOMERS PER MONTH

64%YOY GROWTH

AWS IN 2016:

10XCOMPUTE CAPACITY IN USE

OF 14 OTHERS, COMBINED


64%YOY GROWTH

AWS IN 2016:

RUN RATE

10XCOMPUTE CAPACITY IN USE

OF 14 OTHERS, COMBINED


64%YOY GROWTH

$10B+

THE TECHNOLOGY

PLATFORM OF CHOICE

LARGEST NUMBER OF START-UP CUSTOMERS

LARGEST NUMBER OF ENTERPRISE CUSTOMERS

LARGEST NUMBER OF PUBLIC SECTOR CUSTOMERS

BROADEST ECOSYSTEM OF SYSTEM INTEGRATORS

BROADEST ECOSYSTEM OF ISVS

INNOVATION ACROSS VIRTUALLY EVERY INDUSTRY

98% REDUCTION IN TIME

FOR CLINICAL TRIALS

MILLIONS OF CONCURRENT

PLAYERS AT LAUNCH

PETABYTES OF REALTIME

DATA PER SEASON

REPLAY BILLIONS OF

TRADES INSTANTLY

PATTERNS FOR INNOVATION

1: REMOVE CONSTRAINTS

UNBOUND CREATIVITY THROUGH TECHNOLOGY

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Ernest Cu, Globe Telecom President and CEO

Building a Cloud-Powered Digital Nation

47%

30%23%

PHP 114Bn(USD 2.4Bn)Gross Service Revenues, 2015

53MnMobile Customers, 4Q 2015

4MnBroadband Customers, 4Q 2015

29.1%

70.9%

MDS RMS

Investments in non-core telco

products

Strong partnerships with global players

Prepaid RMS

8.2%

22.4%

25.3%

18.6%

25.5%

Postpaid

RMS

17.4%

25.8%

56.9%

TMGlobe TNTSmart Sun

#1 Prepaid

Brand

#1 in

Mobile

Data

#1

Postpaid

Brand

Formidable telco backed by

two strong industry playersPassionate about innovation Market leader in Postpaid,

Prepaid, and Mobile Data

Globe leverages the best cloud services available.

Virtual servers Cloud storage Database-as-a-service

Big data Cloud security Auto-scaling Load balancing

Operations intelligence Direct Connect

Large AWS Footprint in the Philippines

• 100+ applications with 1100+

instances running on AWS

• 800 Terabyte total footprint

• Direct connection to the

AWS Data Center in

Singapore at 10Gbps

AWS-Powered Customer and Partner Innovations

Globe OMNIChannel

Globe Iconic Store

Virtualized Infrastructure

• Allows Globe to quickly create

instances to support infrastructure,

platform and applications.

• Hybrid IT Strategy for more flexibility.

• Most of our AWS footprint are in the

lower level (IaaS). As our cloud strategy

matures, we will explore higher levels

of cloud computing to maximize its full

potential.

Infrastructure

Platform

Software

Software-Defined Network as our Next Bold Step

SDN decouples services from the underlying

physical infrastructure:

• Evolution of network technologies, standards

and services have made them complex,

costly and inflexible. Moving IT and network

physical infrastructure into SDN allows

Globe to start simplifying.

• SDN also enables completely new ways of

building services, capabilities, and new

business models, with better time-to-market

and scaling.

Strengths of AWS

• Large community of IT practitioners globally who support other users

• Allows Globe to give more value to customers through consistent

AWS price reductions

• Enables Globe to optimize costs. USD 3M worth of savings for 2015

projects

• Customer-centric approach. AWS is a partner, more than a vendor.

• Imparted Globe best practices in Cloud computing, allowing us to

establish our own Cloud Center of Excellence

All towards a Cloud-Powered Digital Nation

Thank You

Data Center Servers Networking Databases Storage

EVERYTHING IS PROGRAMMABLE

You are no longer constrained to a location

UNBOUND CREATIVITY THROUGH TECHNOLOGY

INFRASTRUCTURE

SERVICES

PLATFORM

SERVICES

ENTERPRISE

SERVICES

SECURITY &

COMPLIANCEMARKETPLACE

PHYSICAL

INFRASTRUCTURE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

INFRASTRUCTURE SERVICES

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

PLATFORM

SERVICES

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

ENTERPRISE

SERVICES

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE

EMAIL

COLLABORATION

SECURITY &

COMPLIANCE

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

MARKETPLACE

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

PHYSICAL

INFRASTRUCTURE

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

• GENERAL PURPOSE (M4)

• COMPUTE OPTIMIZED (C4)

• MEMORY OPTIMIZED (R3, X1)

• GPU OPTIMIZED (G2)

• STORAGE OPTIMIZED (D2)

• IO OPTIMIZED (I2)

• LOW COST, BURST-ABLE (T2)

• DEDICATED INSTANCES


COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

PLATFORM

SERVICES

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

ENTERPRISE

SERVICES

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE

EMAIL

COLLABORATION

SECURITY &

COMPLIANCE

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

MARKETPLACE

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

PHYSICAL

INFRASTRUCTURE

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

• MULTI-AZ REPLICATION

• READ REPLICAS

• LIKE FOR LIKE MIGRATION

• CROSS-ENGINE MIGRATION

AMAZON AURORA

INFRASTRUCTURE

SERVICES

PLATFORM

SERVICES

ENTERPRISE

SERVICES

SECURITY &


PHYSICAL

INFRASTRUCTURE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

PLATFORM

SERVICES

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

ENTERPRISE

SERVICES

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE

EMAIL

COLLABORATION

INFRASTRUCTURE

SERVICES

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

MARKETPLACE

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

PHYSICAL

INFRASTRUCTURE

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

SECURITY & COMPLIANCE

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

• IDENTITY POLICIES

• LOCATION POLICIES

• TIME-BASED POLICIES

• INDIVIDUAL API CALLS

• KEY ROTATION

• TEMPORARY CREDENTIALS

• POLICY SIMULATOR

INFRASTRUCTURE

SERVICES

PLATFORM

SERVICES

ENTERPRISE

SERVICES

SECURITY &


PHYSICAL

INFRASTRUCTURE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD


COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

PLATFORM

SERVICES

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

ENTERPRISE

SERVICES

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE

EMAIL

COLLABORATION

SECURITY &

COMPLIANCE

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

MARKETPLACE

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

PHYSICAL

INFRASTRUCTURE

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD

• OBJECT, ARCHIVE

• FILESYSTEM & BLOCK STORE

• GENERAL PURPOSE (SSD)

• PROVISIONED IOPS (SSD)

• MAGNETIC

SOLID STATE

INNOVATION IN BLOCK STORAGE

LATENCY-SENSITIVE, TRANSACTIONAL WORKLOADS

CONSISTENT HIGH IOPS

"BURST" MODEL

CAN WE INNOVATE WITH MAGNETIC MEDIA?

TWO NEW EBS VOLUME TYPES BUILT FOR THROUGHPUT

THROUGHPUT

OPTIMIZED HDD

(ST1)

UP TO 500MB/S

$0.045 PER GB/MONTH

COLD HDD

(SC1)

UP TO 250MB/S

$0.025 PER GB/MONTH

THE INDUSTRY’S BEST PRICE/PERFORMANCE

BLOCK STORAGE FOR BIG DATA WORKLOADS

PROCESSING

LOGS

STREAMING

DATA PROCESSING

DATA ANALYTICS

WITH MAP/REDUCE

DATA

WAREHOUSING

LESS FREQUENTLY

ACCESSED

MOBILE ENGAGEMENT

PLATFORM

SOCIAL COMMERCE

SOLUTIONS

PLATFORM FOR

OPERATIONAL INTELLIGENCE

SOCIAL GAMING

CLOUD-DELIVERED,

NEXT-GENERATION SECURITY

SERVICES

OPEN SOURCE, SCALABLE

PLATFORM FOR APACHE

KAFKA

INFRASTRUCTURE

SERVICES

PLATFORM

SERVICES

ENTERPRISE

SERVICES

SECURITY &


PHYSICAL

INFRASTRUCTURE

COMPUTE

STORAGE

DATABASES

NETWORKING

MONITORING

ANALYTICS

APP SERVICES

MOBILE SERVICES

DEV & OPS

IOT

MIGRATION

HYBRID

VIRTUAL

DESKTOPS

CORPORATE EMAIL

COLLABORATION

IDENTITY

ACCESS CONTROL

KEY MANAGEMENT

CONFIG

COMPLIANCE

AUDITING

BUSINESS APPS

BUSINESS

INTELLIGENCE

SECURITY

DEVOPS TOOLS

NETWORKING

REGIONS

AVAILABILITY

ZONES

EDGE POPS

GLOBAL NETWORK

GOVCLOUD


Alfred Lo

Head of Product Engineering, Voyager Innovations, Inc.

May 5, 2016

Voyaging with AWS

Started Using AWS since Q1 2012

Elastic Load

Balancing

Amazon

EC2

Amazon

S3

Amazon

RDS

Amazon

EBS

Old

- Large upfront CAPEX

- Fixed investment

- Lengthy process

- Expensive failure

New

- Minimal CAPEX / OPEX only

- Pay as you use

- Immediately available

- Fail fast, Fail cheap

Amazon

ElastiCache

Auto Scaling Amazon

DynamoDB

Amazon

SQS

AWS Direct

ConnectAmazon

SWF

AWS KMSAmazon

ECS

AWS in Voyager Today

Amazon

CloudWatch

Amazon

EMR

Amazon

VPC

AWS

KMS

Amazon

ECS

Amazon

SNS

AWS

CloudFormation

Elastic Load

Balancing

Amazon

ElastiCache

Amazon

SQS

AWS

CloudTrail

Amazon

CloudFront

Amazon

EBS

Amazon

S3

AWS

Config

Amazon

Route 53

Amazon

DynamoDB

Amazon

RDS

Auto

Scaling

AWS

IAM

Amazon

EC2

Amazon

SWF

AWS Direct

Connect

Amazon

Elasticsearch

Service

Next Steps on AWS

AWS Lambda Amazon Machine

Learning

Amazon QuickSight

AWS Config Amazon Inspector Amazon EFS

Benefits of Using AWS

Operational Efficiency Operational Accuracy Business Agility

Infrastructure

Scalability

Compliance

MOVE FAST WITHOUT SACRIFICING CONTROL

ORMOVEFAST

STAYSECURE

BROADEST SET OF ACCREDITATIONS & CERTIFICATIONS

GLACIER VAULT LOCK

& SEC RULE 17A-4(F)

27018

BROADEST SERVICES TO SECURE APPLICATIONS

NETWORKING

VIRTUAL

PRIVATE

CLOUD

WEB

APPLICATION

FIREWALL


NETWORKING

VIRTUAL

PRIVATE

CLOUD

WEB

APPLICATION

FIREWALL

IDENTITY

IAM ACTIVE

DIRECTORY

INTEGRATION

SAML

FEDERATION


NETWORKING

VIRTUAL

PRIVATE

CLOUD

WEB

APPLICATION

FIREWALL

ENCRYPTION

KEY

MANAGE-

MENT

SERVICE

CLOUDHSM SERVER-

SIDE

ENCRYPTION

ENCRYPTION

SDK

IDENTITY

IAM ACTIVE

DIRECTORY

INTEGRATION

SAML

FEDERATION


COMPLIANCE

CONFIGCLOUD

TRAIL

SERVICE

CATALOG

CONFIG

RULESINSPECTOR

NETWORKING

VIRTUAL

PRIVATE

CLOUD

WEB

APPLICATION

FIREWALL

ENCRYPTION

KEY

MANAGE-

MENT

SERVICE

CLOUDHSM SERVER-

SIDE

ENCRYPTION

ENCRYPTION

SDK

IDENTITY

IAM ACTIVE

DIRECTORY

INTEGRATION

SAML

FEDERATION


AMAZON INSPECTOR: NOW GENERALLY AVAILABLE

COMPLIANCE

CONFIGCLOUD

TRAIL

SERVICE

CATALOG

CONFIG

RULESINSPECTOR

NETWORKING

VIRTUAL

PRIVATE

CLOUD

WEB

APPLICATION

FIREWALL

ENCRYPTION

CLOUDHSM SERVER-

SIDE

ENCRYPTION

ENCRYPTION

SDK

IDENTITY

IAM ACTIVE

DIRECTORY

INTEGRATION

SAML

FEDERATIONKEY

MANAGE-

MENT

SERVICE

WHAT’S BEING

ASSESSED?

NETWORK, VMS, OS

& APPLICATION

CONFIGURATIONS

DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN

WITH AMAZON INSPECTOR

WHAT’S BEING

ASSESSED?

NETWORK, VMS, OS

& APPLICATION

CONFIGURATIONS

BUILT-IN

CONTENT LIBRARY

CHECK COMMON

SECURITY

STANDARDS &

VULNERABILITIES



WHAT’S BEING

ASSESSED?

NETWORK, VMS, OS

& APPLICATION

CONFIGURATIONS

BUILT-IN

CONTENT LIBRARY

CHECK COMMON

SECURITY

STANDARDS &

VULNERABILITIES

DETAILED

LISTS

DETAILED

DASHBOARD



WHAT’S BEING

ASSESSED?

NETWORK, VMS, OS

& APPLICATION

CONFIGURATIONS

BUILT-IN

CONTENT LIBRARY

CHECK COMMON

SECURITY

STANDARDS &

VULNERABILITIES

DETAILED

LISTS

DETAILED

DASHBOARD

FULL AUDIT

TRAILS

TRACK WHAT TESTS

WERE PERFORMED

WHEN AND THEIR

RESULTS



EARLY CUSTOMER AND PARTNER SUCCESS WITH AMAZON INSPECTOR

ORMOVEFAST

STAYSECURE

ANDMOVEFAST

STAYSECURE

AUTOMATE EVERYTHING

END TO END CONTINUOUS DELIVERY WITH ELASTIC BEANSTALK

SPIN UP

ENVIRONMENT

QA

ENVIRONMENTDEPLOY

APP

BUILD

APP

TEST

APP

QA

APP

APP

JAVA, .NET, PHP,

NODE.JS, PYTHON,

RUBY, GO

CONTAINER

DOCKER,

MULTI-

CONTAINER

COMPONENTS OF APPS & ELASTIC BEANSTALK

APP

JAVA, .NET, PHP,

NODE.JS, PYTHON,

RUBY, GO

CONTAINER

DOCKER,

MULTI-

CONTAINER

AMI,

APP SERVER,

WEB SERVER

PLATFORM


APP

JAVA, .NET, PHP,

NODE.JS, PYTHON,

RUBY, GO

INSTANCES AUTO-

SCALING

CONTAINER

DOCKER,

MULTI-

CONTAINER

LOAD

BALANCINGAMI,

APP SERVER,

WEB SERVER

HEALTH

CHECKS

PLATFORM


PLATFORM UPDATES: A SHARED RESPONSIBILITY

JAVA, .NET, PHP,

NODE.JS, PYTHON,

RUBY, GO

INSTANCES AUTO-

SCALING

CONTAINER

DOCKER,

MULTI-

CONTAINER

LOAD

BALANCINGAMI,

APP SERVER,

WEB SERVER

HEALTH

CHECKS

PLATFORMAPP

CAN WE REMOVE MORE OF THE

MAINTENANCE BURDEN FOR WEB APPS?

PLATFORM UPDATES FOR ELASTIC BEANSTALK

SAFELY AND AUTOMATICALLY KEEP YOUR WEB APP PLATFORM UP TO DATE

KEEP YOUR APPLICATION PLATFORM UP-TO-DATE, AUTOMATICALLY

STAY IN CONTROL OF PLATFORM UPDATES

SAFELY PERFORM UPDATES WHILE MAINTAINING AVAILABILITY

MANAGED PLATFORM UPDATES FOR ELASTIC BEANSTALK

v2

REQUEST

AUTO-SCALING GROUP

LOAD

BALANCER

v2

REQUEST

AUTO-SCALING GROUP

LOAD

BALANCER

AUTO-SCALING GROUP

“BLUE”

“GREEN”

REQUEST

v2

AUTO-SCALING GROUP

LOAD

BALANCER

AUTO-SCALING GROUP

“BLUE”

“GREEN”

REQUEST LOAD

BALANCER AUTO-SCALING GROUP

SIMPLIFY, RELENTLESSLY

SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY

AMAZON S3: SIMPLE BY NAME, SIMPLE BY NATURE

AMAZON S3

BUILDING BLOCKS FOR

INTERNET-SCALE APPS

CAN WE APPLY THE SAME APPROACH TO

ALL APPLICATION COMPONENT

AMAZON S3

BUILDING BLOCKS FOR

INTERNET-SCALE APPS

STORAGE

AWS LAMBDA

FUNCTIONS


AWS LAMBDA: A SERVERLESS COMPUTE PLATFORM

AWS LAMBDA: INTERNET-SCALE COMPUTE PLATFORM

DEPLOY YOUR CODE IN SECONDS

SUB-SECOND METERING

NO SERVERS TO PROCURE, PROVISION OR MANAGE

MOBILE

CHAT APP

AD DATA ANALYTICS

AND ROUTINGMOBILE APP

ANALYTICS

IMAGE CONTENT

FILTERING

REAL-TIME VIDEO

AD BIDDING

NEWS CONTENT

PROCESSINGGENE SEQUENCE

SEARCH

CLOUD

TELEPHONY

DATA

PROCESSING

WEB

APPLICATIONSWEB APPLICATIONS

THREAT INTELLIGENCE

AND ANALYTICS

NEWS CONTENT

PROCESSINGGAME METRICS ANALYTICS

SERVERLESS WEB APPLICATIONS

HTML IN S3

JAVASCRIPT

COGNITO

API GATEWAY DYNAMODB

SEARCH

RECOMMEND

CREATE/UPDATE


NODE.JS

WEB APP

SERVER-SENT EVENT

STREAMING RESPONSE

QUER

Y

S

3

LAMBDA

CASCADE

FUNCTION N

LAMBDA

CASCADE

FUNCTION 0 LAMBDA

COUNTING

FUNCTION 0

USER

LAMBDA

COUNTING

FUNCTION 0

LAMBDA

COUNTING

FUNCTION 0

LAMBDA

COUNTING

FUNCTION 0

WEB UI CASCADE PROCESS


INTERNET OF THINGS

CLOUDWATCH

EVENTS

LIFECYCLE

HOOKS

CONFIG

RULES

SCHEDULED

JOBS

ECOSYSTEM

CONNECTIVE TISSUE OF AWS ENVIRONMENTS

AMAZON S3

BUILDING BLOCKS FOR

INTERNET-SCALE APPS

STORAGE

AWS LAMBDA

FUNCTIONS

AMAZON DYNAMODB

DATA STORE


AMAZON DYNAMODB: AN INTERNET SCALE DATA STORE

OVER 200 MILLION USERSOVER 4 BILLION ITEMS STORED

MILLIONS OF ADS

PER MONTH

130+ MILLION NEW

USERS IN 1 YEAR

150+ MILLION

MESSAGES PER

MONTH

STATCAST USES BURST SCALABILITY

FOR MANY GAMES ON A SINGLE DAY

OVER 5 BILLION ITEMS OVER 200 MILLION MESSAGES

PROCESSED DAILY

COGNITIVE TRAINING 5+ MILLION

REGISTERED USERS

WEARABLE AND

IOT SOLUTIONS

170,000 CONCURRENT

PLAYERS

APIS EMAIL MESSAGING

NOTIFICATION MONITORING ENCRYPTION

SERVICES NOT SERVERS: A BROAD SERVERLESS PLATFORM

AMAZON S3

STORAGE

AWS LAMBDA

FUNCTIONS

AMAZON DYNAMODB

DATA STORE

2: OBSERVE & ACT

DRIVEN BY DATA

CORE COMPONENTS FOR BIG DATA WORKLOADS

DATA STORE

OF RECORD

S3

HIGH PERFORMANCE

DATABASES

RDS

DYNAMODB

ANALYTICS

CLUSTERS

HADOOP ON EMR

SPARK ON EMR

PREDICTIVE

ANALYTICS

MACHINE LEARNINGELASTICSEARCH

SERVICE

ELASTICSEARCH DATA

WAREHOUSE

REDSHIFT

STREAMING

DATA

KINESIS STREAMS


The future of moneyRon Hose, [email protected]

@coinsph

Coins.ph - Background

● Founded in 2014 and operating from Manila, Philippines

● Leading mobile wallet providing financial services with a social element

→ there are more Facebook accounts than bank accounts!

Our challenges as financial services provider:

❏ Data integrity and compliance

❏ Uptime and consistent performance

❏ Agility, speed and innovation

Why AWS? 99.98% Uptime

● As a fast-moving startup, we

chose AWS for the breadth of

services and quick time to market.

● Value of AWS Cloud in its

responsiveness, reliability and

security features ensuring the

confidentiality of customer

information

AWS enables a micro-architecture built

on top of fault tolerant services

Results

⇒ Coins.ph launched in 2 days by plugging into AWS, compared to months

building out infrastructure

⇒ Cost savings of $15,000 per month.

⇒ Start-up cost savings of $50,000(e)

⇒ 99.98% uptime

⇒ Our team aggregates and analyses data on demand, pivots and tries different

solutions for customers rapidly without committing resources

Next steps with AWS

Amazon Redshift and Hadoop

- Improving our marketing efforts by effectively creating new user clusters

and spotting new trends

- Processing historical data at several levels to identify and analyse key

data characteristics: SQL queries, new algorithms

⇒ Loaded 48 million records in 8 minutes on Amazon Redshift

Thank you!

MOVING DATA TO THE CLOUD

PERSISTENT

CONNECTIVITY

SMALL &

FREQUENT

HUGE,

LESS FREQUENT

MEDIUM &

OFTEN

PERSISTENT

CONNECTIVITY


KINESIS STREAMS

BUILD CUSTOM APPLICATIONS TO

COLLECT & ANALYZE STREAMING DATA

REAL TIME STREAMING DATA WITH AMAZON KINESIS

KINESIS STREAMS



KINESIS FIREHOSE

EASILY LOAD STREAMING

DATA INTO AWS


KINESIS STREAMS



KINESIS FIREHOSE


DATA INTO AWS

ELASTICSEARCH INTEGRATION


KINESIS ANALYTICS

RUN STANDARD SQL QUERIES

OVER STREAMING DATA

KINESIS STREAMS




KINESIS FIREHOSE


DATA INTO AWS

ELASTICSEARCH INTEGRATION

SMALL &

FREQUENT

HUGE,

LESS FREQUENT

MEDIUM &

OFTEN

PERSISTENT

CONNECTIVITY


SNOWBALL

PETABYTE SCALE

DATA TRANSPORT SERVICE

LARGE CUSTOMER

DATASET

END-TO-END

CUSTODY

CUSTOMER DATASET

LOADED

10 SNOWBALLS CONNECTED TO YOUR DMZ = THE THROUGHPUT OF A 100G NETWORK CONNECTION

SNOWBALL MOMENTUM BUILDS

30 TIMES 500+ BILLIONAROUND THE WORLD OBJECTS MOVED

SMALL &

FREQUENT

HUGE,

LESS FREQUENT

MEDIUM &

OFTEN

PERSISTENT

CONNECTIVITY


LONG DISTANCE

FROM AWS REGION

LARGE

SIZE OBJECTS

LARGE NUMBER

OF OBJECTS

MOVING DATA TO THE CLOUD: LIMITED BY THE SPEED OF LIGHT

CAN WE USE THE AWS GLOBAL NETWORK TO

SPEED UP DATA IN BOTH DIRECTIONS?

ACCELERATE TRANSFERS TO AMAZON S3 USING THE AWS EDGE NETWORK

AMAZON S3 TRANSFER ACCELERATION

300% FASTER FOR MOST USE CASES

EVEN FASTER IN OTHERS

NO COST UNLESS IT’S FASTER

AMAZON S3 TRANSFER ACCELERATION

VIDEO

COLLABORATION

VIDEO

ANALYSIS

CINEMATIC

VIRTUAL REALITY

AMAZON S3 TRANSFER ACCELERATION RESULTS

SMALL &

FREQUENT

HUGE,

LESS FREQUENT

MEDIUM &

OFTEN

PERSISTENT

CONNECTIVITY


CONNECT WITH CUSTOMERS WHEREVER THEY ARE

THE BEST MOBILE APPS RUN ON AWS

MOBILE DEVICE MOBILE BACKEND

THE DUALITY OF DEVICES

S 3DYNA MO DB

MO B I L E A NA L YT I CS


RDS

DATA AND

CONTENT

ANALYTICS


S 3DYNA MO DB


S NS

NOTIFICATIONS


RDS

DATA AND

CONTENT

ANALYTICS


S 3DYNA MO DB


S NS

A MA ZO N CO G NI T O

A P I G A T E W A Y

L A MB DA

L A MB DA

L A MB DA NOTIFICATIONS


RDS

DATA AND

CONTENT

ANALYTICS


S T O R E & S Y N CD A T A

S A F E G U A R DA W S C R E D E N T I A L S

G U E S TA C C E S S

S O C I A L I D E N T I T Y& L O G I N

AMAZON COGNITO: A HIDDEN GEM

Y O U R I D E N T I T YP O O L

S T O R E & S Y N CD A T A

S A F E G U A R DA W S C R E D E N T I A L S

G U E S TA C C E S S

S O C I A L I D E N T I T Y & L O G I N

AMAZON COGNITO: A HIDDEN GEM

EASY USER MANAGEMENT

LAMBDA DRIVEN WORKFLOWS

MULTI-FACTOR AUTHENTICATION

EMAIL AND PHONE NUMBER VERIFICATION

FULLY MANAGED IDENTITY POOLS WITH AMAZON COGNITO

CONNECT EVERY THING

SENSORS ACTUATORS

Extract value from

device data

Augment devices’

constrained onboard

resources

Augment devices’

constrained

environments

compute

storage

Big Data

Shadow

State

Apps

offline

WHY CONNECT DEVICES TO THE CLOUD?

Run code in the cloud,

and update it without

deploying firmware

updates

Run code in the cloud, and

take action in physical space

through one or more devices

Secure device data, even

when the device operates

in unsecured physical

space.

bidirectional

policy

WHY CONNECT DEVICES TO THE CLOUD?

Many SDKs &

Tools

Alternate Protocols Scalability Security &

Management

Integration with Cloud and

Mobile Applications

CONNECTING DEVICES TO CLOUD APPLICATIONS REQUIRES

UNDIFFERENTIATED HEAVY LIFTING.

AWS IOT

Securely connect one or one-billion devices to AWS, so they can

interact with applications and other devices

AWS IOT

DEVICE SDKSet of client libraries to

connect, authenticate and

exchange messages

DEVICE GATEWAYCommunicate with devices via

MQTT and HTTP

AUTHENTICATION

AUTHORIZATIONSecure with mutual

authentication and encryption

RULES ENGINETransform messages

based on rules and

route to AWS Services

AWS Services

- - - - -

3P Services

DEVICE SHADOWPersistent thing state

during intermittent

connections

APPLICATIONS

AWS IoT API

DEVICE REGISTRYIdentity and Management of

your things

3: EXPERIMENT, MEASURE, LEARN

Statcast Personal Finances

Healthcare

Digital

Web E-commerce

App Platform

Digital Content

Media Web SitesWeb CRM

Digital Media

Digital Services

Education Analytics

FROM EXPERIMENTS TO DIGITAL TRANSFORMATION

THE JOURNEY TO AWS IS A WELL TRODDEN PATH

DEVELOPMENT

& TEST

ALL TOGETHER NEW

APPLICATIONS

DIGITAL

ANALYTICS

MOBILEDC MIGRATION

MISSION

CRITICAL APPS

ALL IN

1 2 3 4

THE DESTINATION FOR MANY ENTERPRISES: ALL IN

HYBRID AS A STEPPING STONE

Integrated networking

Hybrid app deployments


Hybrid app deployment

Integrated DevOps Management


Realtime data integration

integrated resource management




Data integration

Hybrid app deployment Integrated networkingIntegrated networking

Integrated security

data integration

Integrated Networking

Automated and integrated back-ups

ON-PREMISES

AWS

BROAD SERVICES FOR HYBRID APPLICATIONS

Single-Tenant

Compute

Bring Your Own

Image/License

Simultaneous, Self-Service

Provisioning of Many VMs

Integration with Existing

Management Tools

Massive Scale

Import / Export

Isolated Network

Across Regions

Fully Isolated

Network Posture

DNS-Based Global

Load Balancing

Network Forensic

Tools

Web Application

Firewall

Isolated Network

within Region

Private Connections from

Your DC to AWS

Network

Performance Tiers

Global Content

Delivery Network

Security Info & Event

Management (SIEM) Integration

Provider-Enabled

Encryption Services

Centralized Key

Management

Automated Security

Assessment

Rich, Role-Based

Access Controls

Hardware Security

Module (HSM) Support

Active Directory (AD)

Integration / AD-aaS

Track Resource

Inventory and Changes

Bulk Object Delete and

Data Lifecycle Mgmt Policies

Customer Ownership

Of Data

Many Scalable

Database Engines

Data

Archival

Simple Import of

Massive Data Amounts

Customer Control

Over Data Locale

Elastic File

System

Database Migration

and Conversion Tools

Gateway – Cached

Volumes

Create and Standardize

on Best Practices

Automate Operations

Management

Release Software

Using Continuous Delivery

Monitor Resources

And Applications

Centralize and Simplify

Software Deployments

Build, Publish

and Manage APIs

Managed Source

Control

Integration with Existing

Management Tools

Data

Warehouse

Integrated

Compute

Integrated

NetworkingIntegrated

Security & Access

Data Integration &

Lifecycle MgmtResource and

Deployment Mgmt

A STRATEGIC,

PHASED MIGRATION

2014 2015 2016

E.G. INNOVATION LABS, MOBILE APP PILOTS, HACKATHONS

E.G. ONLINE BANKING, STREAM DATA PROCESSING

E.G. MOBILE BANKING APP

EXPERIMENTATION

DEVELOP & TEST

PRODUCTION

TRAINING & CERTIFICATION

FOUR KEY COMPONENTS OF MIGRATION


DATA MIGRATION



DATA MIGRATION

DATABASEMIGRATION


AWS DATABASE MIGRATION SERVICE

ON-PREMISES

DATABASES

MIGRATE BETWEEN DATABASE ENGINES

ENGINE A

SCHEMA CONVERSION TOOL

SCHEMA & DATA

TRANSFORMATION

DATABASE MIGRATION SERVICE

CONVERT DATABASE

FUNCTIONSTables

Partitons

Sequences

Views

Stored Procedures

Triggers

Functions

ENGINE B

AMAZON AURORA


DATA MIGRATION

DATABASEMIGRATION

APPLICATION MIGRATION


AWS APPLICATION DISCOVERY SERVICEAUTOMATE THE DISCOVERY OF DATA CENTER APPLICATIONS

& THEIR DEPENDENCIES

SIMPLIFY APPLICATION DISCOVERY WITH AWS ADS

AUTOMATICALLY DISCOVERY APP INVENTORY

IDENTFIES APP & INFRASTRUCTURE DEPENDENCIES

MEASURES PERFORMANCE BASELINE

DATA ENCRYPTED WITH AMAZON KMS

GET HELP WITH MIGRATION FROM ISV AND SI PARTNERS


DATA MIGRATION

DATABASEMIGRATION

APPLICATION MIGRATION


REINVENT REPEAT

THANK YOU

@WERNER

V

“VMoney subscribes to Amazon’s standard cloud

infrastructure service as it offers the robustness, reliability,

stability, global redundancy, cost efficiency and most

importantly, world-class security on which VMoney’s

solutions are predicted, the standards of which no local

data center can even attempt to match.”

Ralph Santos President and CEO, VMoney

AWS Summit Manila - Opening Keynote by Dr. Werner Vogels

Technology

Transcript of AWS Summit Manila - Opening Keynote by Dr. Werner Vogels