AWS Startup Academy

© 2021, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Jorge Gómez

Amazon Web Services (AWS)May 25, 2021

AWS Startup AcademyCreate and grow your Startup with AWS

#GalileoGICkathon


We are Amazon Web Services (AWS)


Global Business Development Team for Startups

AWS has a global team made up of

former startup founders, investors, mentors, and technical experts

Beyond technology

© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

We have experience helping Startups, at scale


Hola, I am Jorge Gómez!

Senior Startup Business Development Manager, Spain

Focused on the ecosystem of Pre-VC Startups (startups,

incubators, accelerators, universities, startup orgs)

Previously: 12 years as an entrepreneur, co-founder and

CEO of 3 Startups (3 continents, 3 verticals)

16 international awards for Innovation

Computer Science Engineer, MBA

https://www.linkedin.com/in/jgomez

[email protected]@


Why do startups fail?


Startup Challenges – Top 3 Tips for entrepreneurs

Perform a competitive analysis and market research, to gain

understanding of their niche’s landscape => GO OUT and ask

your (potential) customers!






Perform a due diligence with founders and other teammates

=> find the right fit. This will backfire in the future if not

addressed at the beginning.






Perform a due diligence with founders and other teammates

=> find the right fit. This will backfire in the future if not

addressed at the beginning.

Stay on top of your cashflow!


Why Startups Fail

Thriving on limited resources

“The right” idea / Product validation

Customer acquisition / Go to market

Hiring and managing a team

Building a best practice architecture


Zero upfront cost

Focus on core

business value

Launch faster

Experiment often

and at lower risk

With AWS’s infrastructure-on-

demand, startups pay only for the

resources they use instead of

investing in servers upfront

Startups can focus on growing their

business rather than on

infrastructure

Startups can have new IT resources

available in just a few clicks,

increasing speed and agility

Being able to deprovision servers as

needed enables startups to experiment

often and fail fast if an idea doesn’t work

The Power of AWS Cloud


AWS has enabled on-demand delivery of computing power,

database storage and other IT resources via the internet with

pay-as-you-go pricing

The power of the AWS Cloud


We invest indirectly alongside venture funds and accelerators

We don’t

• Invest cash

• Take a capital position

We do

• Share knowledge/experience/wisdom

• Share promotional credits

• Help navigate AWS resources and

support

• Open doors internally and externally

• Remove obstacles

• Leverage our global footprint

• Champion startups across all of

Amazon

• Take a long-term view


We focus on helping our startup customers growby wiring them into people, resources, opportunities across Amazon

Technical

• Architecture design/optimization

reviews

• Best practices

• Subject matter experts

• Betas/previews

• Security/compliance

Go-to-market

• Co-marketing

• PoC funding

• Sales referrals

• Distribution

• Capital intros


Programs

for

Startups

AWS Activate

Startup Migrate

Well-Architected Review

Jumpstart

Startup Mentorship

AWS Connections

AWS Capital Connect

APN Global Startup Program

AWS Marketplace

Amazon Launchpad

Alexa Fund & Accelerator


Empowering Startups to

Innovate, Build and Grow


Startup benefit

AWS promotional credits

Up to $100,000 in AWS Activate Credits

Valid for 1 year

Technical support

Up to $5,000 in premium tech support

Valid for 1 year

24x7 access by phone, email and chat with support engineers

Member-only access to perks and third party benefits

Time is ticking, request your AWS Activate access NOW!

AWS

ActivatePortfolio


AWS Activate

Technical Office Hours

Miguel Ángel Vilariño, Startup Solution Architect

(next session)


AWS Activate console

All the benefits of AWS Activate are available

through the AWS Activate console.

Access to everything you need in one place

Cost control

Promotional credits

Technical support

Exclusive offers

In addition, startups receive personalized

recommendations and guided routes for

technical training, mentoring, and growth

opportunities with clients.


Application criteria to AWS Activate

Legally incorporated startup

Participate in the Incubator, Accelerator, University, VC program

Investment up to Series A

Apply with organization ID

Have a website and a LinkedIn profile

Have an AWS account

Not having previously received credits of equal or greater value

Lifetime maximum of $100,000 per company in AWS Activate credits


Application process timeline

Startup receives URL & OrgID

Startup sends

request

Org approves /

denies request

AWS processes

credits

Startup receives credits in their AWS account

3-5 days 5-7 days


How do I apply to AWS Activate?

$ in AWS Activate promotional credits

Complete this form: https://aws.amazon.com/activate/portfolio-signup

Use Organization ID: XXXXX

https://aws.amazon.com/activate/portfolio-signup


A physical space to enable a deeper level of

engagement and ongoing relationship

AWS/Startups.

Free resources:

• technical and business education

• AWS training

• In-person access to AWS technical staff

• Thought leadership and networking events

• Free co-working space.

Community of entrepreneurs, developers, and

tech influencers. Co-working space is available to

all AWS Activate participants, and event space on

request.

Space, training, events


Benefits• Access to enterprises with a specified solution

need

• Opportunity to learn from enterprise needs and

specifications

Eligibility• Built on AWS

• Please note that we work backwards from

enterprise needs and an AWS startup BD manager

will reach out if your solution fits those needs

More information• Contact [email protected]

Assistance to grow

AWS Connections

mailto:[email protected]


Benefits• Up to 4 months of credits based on current spend

• Up to 1 month of partner funding based on current

spend

• Business Support Plan credits of $5k valid for 1 year

Eligibility• Reach out to an AWS Business Development

Manager

More information• Featured startup migrations on AWS Startup Blog:

https://aws.amazon.com/blogs/startups/tag/startup-

migration/

AWS Migrate

Support at the earliest stages

https://aws.amazon.com/blogs/startups/tag/startup-migration/


Assistance to grow

Benefits• Tiered funding benefits

• Technical training

• Sales and business enablement

• Co-marketing opportunities

More information

• APN website

• APN blog

https://aws.amazon.com/partners/

https://aws.amazon.com/blogs/apn/


Benefits• Visibility to over 140,000 AWS customers

• Streamlined software delivery

• Integrated billing with AWS

• Seamless product support features

More information• AWS Marketplace website

• AWS Marketplace management portal

Assistance to grow

https://aws.amazon.com/marketplace

https://aws.amazon.com/marketplace/management/tour/


Benefits• Dedicated onboarding support for launching

physical goods on amazon.com

• Marketing support

• Complimentary FoundersCard credit card

membership

• Access to thinkspace coworking office in Seattle

Eligibility• Evaluated on a case-by-case basis

• Product is physical and ready to ship

More information• Amazon Launchpad website

• Amazon Launchpad help center

Assistance to grow

https://www.amazon.com/launchpad/startups/signup

https://www.amazon.com/launchpad/startups/help-center


Benefits• Equity investment

• Early access to SDK capabilities

• Hands-on development support

• Marketing support

• Placement at Amazon showcase events

Eligibility• Product benefits from the Alexa Voice Service or

delivers new abilities to Alexa-enabled devices

through the Alexa Skills Kit

• Contributes to the science behind voice

technology

More information

Alexa Fund website

alexa Fund

Assistance to grow

https://developer.amazon.com/alexa-fund


Assistance to grow

Benefits• Mentorship and network from across Amazon and

Techstars networks

Eligibility• Product benefits from the Alexa Voice Service or

delivers new abilities to Alexa-enabled devices

through the Alexa Skills Kit

• Contributes to the science behind voice technology

More information• Amazon Alexa Accelerator website

alexa Accelerator

https://developer.amazon.com/alexa-fund/alexa-accelerator


To know more

• For those in Spain > Floor 11

https://aws-floor11.es/

• AWS Activate Website

www.aws.com/activate

• AWS Activate FAQ

https://aws.amazon.com/activate/faq

• AWS Startups blog

https://aws.amazon.com/blogs/startups/

• Contact AWS Activate

[email protected]

• We are on Twitter @AWSStartups

https://aws-floor11.es/

https://aws-floor11.es/events


Thanks!

Jorge [email protected]

AWS Startup Academy

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