#Landing Page

What makes a great landing page?

#1

Only important content: benefits, pricing, contact. *1

#2

Benefits. Show user benefits, not product

features. *2

#3

One pitch. Decide on the most important benefit/UVP

and pitch it. *3

You can learn pitching

from Asana.

#4One CTA. Think about your audience: what CTA would convince them to try the

product?

You want such a call

to action.

#5Simple forms. If you use forms - ask only for name

and e-mail. Every additional field leads to a 5% decrease in

form conversion.

Don’t even think about forms like this one!

#6

Huge, friendly picture. A smiley face should do the

job. *4

Good, old classic

from 37signals.

#7Social Proof. Use whatever

you can: number of customers, their logos and references. More is better

in this case.

#8Distractions. There can't be any unnecessary friction in the user flow – forget the

carousel and slider. *5

#9Speed. Slow pages simply don't convert. Make sure your website gets a good

score from Google website optimizer.

#User Onboarding

Conversion doesn’t end at a landing page.

#1Tutorial. After a trial sign up

push the user through a step-by-step tutorial covering the most important features of your product/offering. *6

#2E-mail onboarding. On

average you need 7 emails to activate your user to become a paying customer after the

trial period is over. *6

#Traffic

Traffic sources can be optimized as well.

#2

Right target. Are you reaching the right

people?

#2No false promise.

Avoid overselling your product when pitching to your potential visitors (in

content marketing and ads).

They will leave immediately after realizing the product

offered on the landing page is even slightly different from the promised one. 

Follow this checklist before you start A/B testing

anything on your page.

Testing techniques, footnotes and checklist in PDF are

available on:

www.growthhacking.biz/page-conversion-checklist

Join FREE Marketing Course:

www.growthhacking.bizGreg Pietruszynski | @pietruszynski