Awareness Work Package 1Jon Purday

Berlin November 2012

Key tasks

PR Campaigns in 30 countries over three years

Carried out by a local agency in the national language/s

Co-ordinated by a member of Work Package 1

WP1 member becomes the national focus for Europeana awareness-raising beyond the campaign

Briefing Ministries about progress and key issues

Act as a multiplier to their networks

End of year 1: achievements

530 entries in the media monitoring template covering 26 countries

Tweets retweeted: 3 million accounts reached for CC0 launch

Big turnout of cultural heritage Directors and Ministers at the Brussels Awareness event in May

2012 campaigns

So far focused on the 1914-1918 theme:

• Luxembourg

• Slovenia – 3 roadshows

• Denmark – 4 roadshows

• Ireland – 2 roadshows

• UK – 2 roadshows

• Cyprus

• Belgium

Cyprus

Image title

UK

Ireland

Ireland

Europeana Awareness

Comms campaign CC0

Press release out to our press list of 572 people; 165 opened

Pro press pages: 2,100 views

Circulated by Commission

Neelie Kroes tweeted

Blog activity

Open Knowledge Festival: announcement and blog by Harry; video by Neelie

CC0 announcement twitter reach:

CC0 Twitter activityTop ten contributors to the number of accounts reached: 1. YourAnonNews 2. CreativeCommons 3. Getty Museum 4. Guardian Science 5. Librode Notas 6. Tw_top_science 7. Library journal 8. Neelie Kroes 9. Ray Beckerman 10. TechZader

Relevant tweet very 5 seconds at the high point on 12 Sept

Most retweeted tweets include Neelie Kroes (200+), Europeana (90+), Creative Commons(40+), and Guardian Science(40+)

Europeana gained 60+ new followers in 24 hours and there were 163 mentions of @EuropeanaEU

Jonathan Grey’s Guardian blog was tweeted 253 times, and shared on Facebook 50 times.

Media coverage of CC0 release: 23 mentions in 7 countries

Source

Date

Country Title

ABC (Web) 18-Sep Spain Se libera el acceso a los archivos de Europeana - ABC.es

Luxemburger Wort (Print) 18-Sep Luxembourg Europeana en "Open Data"

Dziennik Polski (Web) 17-Sep Poland Muzeum Historii Fotografii wchodzi w cyfrową rzeczywistość

La Dépêche du Midi (Web) 17-Sep France 20 millions d'oeuvres pour contrer Google : c'est quoi Europeana ? L'actu expliquée

ABC (Web) 15-Sep Spain Se libera el acceso a los archivos de Europeana

The Guardian (Web) 13-Sep UK Europeana opens up data on 20 million cultural items

fm4.orf.at (Web) 13-Sep Germany EU-Richtline zu "verwaisten" Werken

Telecompaper (Web) 13-Sep The Europeana.eu opens up dataset of over 20 mln cultural items

N-TV.de (Web) 12-Sep Germany Freie Metadaten für App-Entwickler: EU digitalisiert Kulturgüter

Diario de Sevilla (Web) 12-Sep Spain Europeana abre sus archivos

actualitté.com 12-Sep France Tout le monde peut réutiliser les métadonnées d'Europeana

Numerama (Web) 12-Sep France Open Data : Europeana ouvre les données de 20 millions d'oeuvres

Der Standard (Web) 12-Sep Austria Digitales Kulturportal soll neue Internet-Anwendungen ermöglichen

Krone.at (Web) 12-Sep Austria Europeana öffnet für App- Entwickler "Schatzkammer"

Die Welt (Web) 12-Sep Germany Digitales Kulturportal macht neue Internet-Anwendungen möglich

Diario de Jerez (Web) 12-Sep Spain Europeana abre sus archivos

El Dia (Web) 12-Sep Spain Los archivos de Europeana se convierten en datos abiertos para su libre uso

Granada Hoy (Web) 12-Sep Spain Europeana abre sus archivos

Terra (Web) 12-Sep Spain La biblioteca virtual Europeana concede acceso libre a 20 millones de archivos

Diário Siglo (Web) 12-Sep Spain La biblioteca virtual Europeana concede acceso libre a 20 millones de archivos

The Guardian (Web) 12-Sep UK Europeana opens up data on 20 million cultural items

El Mundo del Siglo XXI (Print) 12-Sep Spain La biblioteca virtual europea Europeana concede acceso libre a 20 millones de archivos

actualitté.com 11-Sep France Neelie Kroes en faveur d'un marché numérique européen

CC0 blogs

40 blogs picked up on the press release or our blogs

First major story on new Europeana Pro blog

Guest blog for European Public Sector Info Platform – EPSI: 1,164 reads

Open Knowledge Foundation guest blog: 2,160 subscribers; shared 350 times

Jonathan Grey’s blog on the Guardian site: 210 shares, 338 tweets

This is epic. No, it's more than epic. It's Europeana.

Alex on Neatorama

Major activities outside the campaigns

Spain: Public Libraries and Europeana conference

Bulgaria: Pinterest collaboration and Europeana conference

Poland: Conference and hackathon

Finland and Czech Republic: aggregators meetings in collaboration with Ministry

Linked Open Data video in Spanish, French, Spanish, Italian and German

Forthcoming….

WP1 PR programme and progress