Awareness Conversion Strategy
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Transcript of Awareness Conversion Strategy
AWARENESS CONVERSION STRATEGY
By: Farizal Kamal
Increase Brand Awareness (Alexa Ranking) Will Lead You To Achieve High Conversion Rate
Sample Budget Campaign (That I Managed)
Budget spent Rp2,413,000,000 ($172,000) &
the campaign still running (budget spending will increase)
The Alexa Performance Result
Alexa ranking for targeted market (Indonesia) increases from 8,874 to 2,704
in about 3 months & website produces high conversions
The Conversions (Online Sales Values)
Total Conversions = 46,869
Accepted rate 10% = 4,686 (Xtreme > use lower number)
Avg. Sales = Rp1,000,000 (Xtreme number)
Sales Value = Rp4,686,000,000
Digital Cost = Rp2,413,000,000
Digital Profit = Rp2,273,000,000
Note:
About 38% (from xtreme conversions value), it becomes repeated customers
And the journey continues… What’s your website ranking on Alexa?
Want to have a website journey like this?
Let me make your business grow!
Campaign KPI
- Alexa Ranking (for Brand Awareness) - Keyword Tool (for Brand Awareness) - Google Analytics (for Traffics) - Conversions (for new user Acquisition)
To determine the success of my digital strategies, I will use 4 KPIs: