Cool  Awareness  Strategies  

6   5  SAMUEL  PRANATA  

MARTHA  TILAAR  GROUP  

External Experience Company Experience

Products  Adver;se  Themselves  

Integra;ng    Offline-­‐Online  Ac;va;ons  

Buzz  Your  Story  Use  Social  Channel  

Effec;vely  

Get  the  Momentum  

Timing  is  Everything  

Let  the  Community  

Sells  Your  Products  

Value  Product  that  Rock  the  Market  

6COOL    

AWARENESS  STRATEGIES  

THAT  ROCK  

Be    A  ROCK  STAR  

External Experience

COZ  SHE  ROCKS    THE  MARKET  

AYU  TING  TING    IS  A  GREAT    

ROCK  STAR  

ADVERTISE  Themselves  

Products  

#1  

#1  

iPhone  4S  Steve  Jobs  

When  queueing  becomes  a  ritual  

The  “God”  

Ac;va;ons  

Integra;ng  

#2  

Mizone  Flashmob  

#2  

Pre-­‐event:  Social  Media  Fever  

Pre-­‐event:  Training  Video  

At  the  D-­‐Day:  Brand  Experience  in  Ac;on  

Experience  Amplifica;on  

Post-­‐event:  Spread  the  Excitement  

SOCIAL  CHANNEL  

BUZZ  Your  Story  

#3  

Effec;vely  

Use  

#3  

Magnum  Crocs  

SOCIAL  MEDIA  BUZZ...  

TIMING  

the  Momentum  

#4  Get  

IS  EVERYTHING  

#4  

TVOne  Sido  Muncul  

The  story  behind...  

Great  relevance...  

#5  

Value  Product  that    Rock  

the  Market  

BEAT  THE  GIANT...  

Go    Emo;onal!!!  

RIDING  THE  WAVE...  

WHO’S  THE  WINNER???  

Sells  Your  Product  

Let’s  

#6  

COMMUNITY  

#6  

Tupperware  Sunlight  

YOUR  CUSTOMERS  ARE  SALESMEN  

COMMUNITY  ACTIVATION...  

5  

Martha  Tilaar’s  Story  

Company Experience

#1    CONNECTION  

Build  sincere  emo;onal  connec;on.    Relate  her  with  your  brand.    Link  her  with  each  other  

#1  CONNECTION  Caring  Community  Program  

Make  Up  Theather  

#2  CARE  

She  wants  to  be  cared  and  appreciated.  Listen  to  her!    

Understand  her!    

#2  CARE  

Trend  Warna  Sari  Ayu  

#3    VALUE  Woman  is    

the  most  value-­‐oriented  creature.    She  will  pay    

to  get  exactly  what  she  wants.    Offer  her  a  solu;on,    

not  just  a  list  of  features  

#3  VALUE  

Duo  Warna  

#4    EMPATHY  

Be  an  empathe;c  brand.    Touch  woman’s  deepest  heart    with  your  love  and  passion.  

#4  EMPATHY  

Empowering  Woman  –  Training  Centre  

#5    TRUST  

Remember,  trust  is    the  most  important  emo;on    

in  a  sale  to  woman.    If  you’re  not  trusted,    

you’ll  never  earn  her  heart  

#5  TRUST  Martha  Tilaar  Shop  

Be  a...  

With  a  Diamond