Avida tower bgc project updates as of sep 5, 2013
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Transcript of Avida tower bgc project updates as of sep 5, 2013
![Page 1: Avida tower bgc project updates as of sep 5, 2013](https://reader034.fdocuments.in/reader034/viewer/2022042716/55b5006dbb61ebd1698b458d/html5/thumbnails/1.jpg)
BGC Project Updates
September 5, 2013
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Avida Towers BGC 34th StreetINVENTORY REPORT as of 1st week of September 2013
Total Total TotalATBGC 34 T1 652 100% 583 89% 69 11%ATBGC 34 T2 682 100% 423 62% 259 38%TOTAL 1334 100% 1006 75% 328 25%
ATBGC 34 T1 Total Total Total1 Bedroom 500 100% 449 90% 51 10%2 Bedroom 139 100% 121 87% 18 13%2 Bedroom Loft 10 100% 10 100% 0 0%3 Bedroom Loft 3 100% 3 100% 0 0%TOTAL 652 100% 583 89% 69 11%
ATBGC 34 T2 Total Total Total1 Bedroom 513 100% 299 58% 214 42%2 Bedroom 141 100% 109 77% 32 23%2 Bedroom Loft 10 100% 10 100% 0 0%3 Bedroom Loft 3 100% 3 100% 0 0%1 Bedroom Drive-up 12 100% 0 0% 12 100%2 Bedroom Drive-up 3 100% 2 67% 1 33%TOTAL 682 100% 423 62% 259 38%
Units Launched Sold Units Available
RESIDENTIAL ONLYUnits Launched Sold Units Available
Units Launched Sold Units Available
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Avida Cityflex Towers BGCINVENTORY REPORT as of 1st week of September 2013
Total Total TotalACTGC SOHO 190 100% 163 86% 47 25%ACTGC T1 377 100% 351 93% 29 8%ACTGC T2 431 100% 376 87% 224 52%
998 100% 890 89% 108 11%
ACTGC T1 Total Total TotalExec. Studio 345 100% 321 93% 24 7%2 Bedroom 32 100% 30 94% 2 6%
377 100% 351 93% 26 7%
ACTGC T2 Total Total TotalStudio 382 100% 348 91% 34 9%1 Bedroom Loft 12 100% 4 33% 8 67%2 Bedroom 37 100% 25 68% 12 32%TOTAL 431 100% 377 87% 54 13%
Units Launched Sold Units Available
Units Launched Sold Units Available
Units Launched Sold Units Available
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Avida Towers BGC 9th Ave.INVENTORY REPORT as of 1st week of September 2013
Total Total TotalATBGC 9th Ave T1 224 100% 215 96% 9 4%ATBGC 9th Ave T2 256 100% 196 77% 60 23%
480 100% 411 86% 69 14%
ATBGC 9th Ave T1 Total Total Total1 Bedroom 196 100% 187 95% 9 5%2 Bedroom 28 100% 28 100% 0 0%TOTAL 224 100% 215 96% 9 4%
ATBGC 9th Ave T2 Total Total Total1 Bedroom 224 100% 164 73% 60 27%2 Bedroom 32 100% 32 100% 0 0%TOTAL 256 100% 196 77% 60 23%
Units Launched Sold Units Available
RESIDENTIAL ONLYUnits Launched Sold Units Available
Units Launched Sold Units Available
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BGC Projects TAKE-UP
4Q 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 1Q 2013 2Q 2013CityFlex 17 23 22 41 33 63 51SOHO 22 14 3 7 8 4 634th Street 34 68 58 68 53 63 319th Avenue 6 5 1 3 4 15 11Total 79 110 84 119 98 145 99
Monthly Average Take-Up
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AT Global City T1
Ongoing structural works @ crown
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AT Global City T2
Ongoing structural works 5th to 6th floor level
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AT BGC 34TH STREET T1
Excavation is ongoing
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AT CITYFLEX T1
Pre-excavation activities have begun
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Marketing Milestone:AT BGC 9th Avenue Topping Off Event (6/28)
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Marketing Milestone:
5,733 Leads from Outbreak Manila Run
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Marketing Initiatives:Serendra Project Booth
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Ads • Magazine placements (e.g., 34th Street for Aug Dasmarinas Village Gazette, CityFlex for Aug Soul BGC )
• Cinema ads – year-round (Ayala Malls)
PR • Digital Campaign for 9th Ave. (Facebook Ads and Google)
• News pick-ups for 9th Ave. Top-Off
Events • Red-Letter Day Events (Independence Day, You Deserve It!)
• Milestone events: BGC 9th Ave Top-Off Event and Top-Off Sales Activity
• Barrio Fiesta international sponsorship
Out of Home
• Roadside banners (University Parkway, Mckinley Parkway)
• Serendra booth• Board-ups (onsite and C-5 CityFlex)
Marketing Initiatives