Avida tower bgc project updates as of sep 5, 2013

13
BGC Project Updates September 5, 2013

Transcript of Avida tower bgc project updates as of sep 5, 2013

Page 1: Avida tower bgc project updates as of sep 5, 2013

BGC Project Updates

September 5, 2013

Page 2: Avida tower bgc project updates as of sep 5, 2013

Avida Towers BGC 34th StreetINVENTORY REPORT as of 1st week of September 2013

Total Total TotalATBGC 34 T1 652 100% 583 89% 69 11%ATBGC 34 T2 682 100% 423 62% 259 38%TOTAL 1334 100% 1006 75% 328 25%

ATBGC 34 T1 Total Total Total1 Bedroom 500 100% 449 90% 51 10%2 Bedroom 139 100% 121 87% 18 13%2 Bedroom Loft 10 100% 10 100% 0 0%3 Bedroom Loft 3 100% 3 100% 0 0%TOTAL 652 100% 583 89% 69 11%

ATBGC 34 T2 Total Total Total1 Bedroom 513 100% 299 58% 214 42%2 Bedroom 141 100% 109 77% 32 23%2 Bedroom Loft 10 100% 10 100% 0 0%3 Bedroom Loft 3 100% 3 100% 0 0%1 Bedroom Drive-up 12 100% 0 0% 12 100%2 Bedroom Drive-up 3 100% 2 67% 1 33%TOTAL 682 100% 423 62% 259 38%

Units Launched Sold Units Available

RESIDENTIAL ONLYUnits Launched Sold Units Available

Units Launched Sold Units Available

Page 3: Avida tower bgc project updates as of sep 5, 2013

Avida Cityflex Towers BGCINVENTORY REPORT as of 1st week of September 2013

Total Total TotalACTGC SOHO 190 100% 163 86% 47 25%ACTGC T1 377 100% 351 93% 29 8%ACTGC T2 431 100% 376 87% 224 52%

998 100% 890 89% 108 11%

ACTGC T1 Total Total TotalExec. Studio 345 100% 321 93% 24 7%2 Bedroom 32 100% 30 94% 2 6%

377 100% 351 93% 26 7%

ACTGC T2 Total Total TotalStudio 382 100% 348 91% 34 9%1 Bedroom Loft 12 100% 4 33% 8 67%2 Bedroom 37 100% 25 68% 12 32%TOTAL 431 100% 377 87% 54 13%

Units Launched Sold Units Available

Units Launched Sold Units Available

Units Launched Sold Units Available

Page 4: Avida tower bgc project updates as of sep 5, 2013

Avida Towers BGC 9th Ave.INVENTORY REPORT as of 1st week of September 2013

Total Total TotalATBGC 9th Ave T1 224 100% 215 96% 9 4%ATBGC 9th Ave T2 256 100% 196 77% 60 23%

480 100% 411 86% 69 14%

ATBGC 9th Ave T1 Total Total Total1 Bedroom 196 100% 187 95% 9 5%2 Bedroom 28 100% 28 100% 0 0%TOTAL 224 100% 215 96% 9 4%

ATBGC 9th Ave T2 Total Total Total1 Bedroom 224 100% 164 73% 60 27%2 Bedroom 32 100% 32 100% 0 0%TOTAL 256 100% 196 77% 60 23%

Units Launched Sold Units Available

RESIDENTIAL ONLYUnits Launched Sold Units Available

Units Launched Sold Units Available

Page 5: Avida tower bgc project updates as of sep 5, 2013

BGC Projects TAKE-UP

4Q 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 1Q 2013 2Q 2013CityFlex 17 23 22 41 33 63 51SOHO 22 14 3 7 8 4 634th Street 34 68 58 68 53 63 319th Avenue 6 5 1 3 4 15 11Total 79 110 84 119 98 145 99

Monthly Average Take-Up

Page 6: Avida tower bgc project updates as of sep 5, 2013

AT Global City T1

Ongoing structural works @ crown

Page 7: Avida tower bgc project updates as of sep 5, 2013

AT Global City T2

Ongoing structural works 5th to 6th floor level

Page 8: Avida tower bgc project updates as of sep 5, 2013

AT BGC 34TH STREET T1

Excavation is ongoing

Page 9: Avida tower bgc project updates as of sep 5, 2013

AT CITYFLEX T1

Pre-excavation activities have begun

Page 10: Avida tower bgc project updates as of sep 5, 2013

Marketing Milestone:AT BGC 9th Avenue Topping Off Event (6/28)

Page 11: Avida tower bgc project updates as of sep 5, 2013

Marketing Milestone:

5,733 Leads from Outbreak Manila Run

Page 12: Avida tower bgc project updates as of sep 5, 2013

Marketing Initiatives:Serendra Project Booth

Page 13: Avida tower bgc project updates as of sep 5, 2013

Ads • Magazine placements (e.g., 34th Street for Aug Dasmarinas Village Gazette, CityFlex for Aug Soul BGC )

• Cinema ads – year-round (Ayala Malls)

PR • Digital Campaign for 9th Ave. (Facebook Ads and Google)

• News pick-ups for 9th Ave. Top-Off

Events • Red-Letter Day Events (Independence Day, You Deserve It!)

• Milestone events: BGC 9th Ave Top-Off Event and Top-Off Sales Activity

• Barrio Fiesta international sponsorship

Out of Home

• Roadside banners (University Parkway, Mckinley Parkway)

• Serendra booth• Board-ups (onsite and C-5 CityFlex)

Marketing Initiatives