Aviation Profile 2008 - Thai %5BCompatibility Mode%5D[1]
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THAIUnderstanding the Thailan
This briefing has been prepared by the Tourism Austraassisted by the research of the Centre for Asia Pacific Av
of Infrastructure, Transport and Regional Economic
At a G
ArrivalsGrowth
DirectSeats
LoadFactors
2007 +12%2008(F) +3%2009(F) +5%
2007 0.71mil% ch +45%Rank 8
2006 74%2007 82%Nat. Av. 78%
MajCarri
Thai Ai69
(F) Forecast. Source: Tourism Forecasting Committee, 2007 Issue 2
In 2007 Australia regained some of its Thai outbouwas partially due to the very strong growth in aopening up new destinations and improving Au
increased during this period reflecting strong dema
challenge is to ensure there are sufficient seats aAustralian dollar continues to a reciate a ainst ttravel to Thailand. In addition, strong growth in ca
expected to intensify so demand for
Coming into Australia
Bangkok-Sydney is the busiest route with around 60% of capacity be
route.
Feedback or Suggestions?Tel: +61 2 9361 [email protected]
Prepared: June 2008
AND AVIATION PROFILEd to Australia Aviation Environment
lia Aviation & Economics Team, but was significantly iation and data from Air Transport Intelligence, Bureaus and Department of Immigration and Citizenship.
lance
orers
rways%
Seasonal
Peaks
January/December
Aus. PortsServiced
4/8
OriginTraffic
20%Thailand is a majorhub for European
traffic
d market share that it had lost in recent years. Thisviation capacity on the Thailand-Australia route,stralia’s price competitiveness. Load factors alsod for these services. However, a key aviation related
vailable for local Thai residents, particularly if thee Thai baht enticin more and more Australians to
acity from Thailand to neighbouring destinations isustralia may soften in the short term.
ween these cities. Four different carriers currently operate on this
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Airlines on the Route
on this route. In 2007 the carriergained back some market share at
the expense of intermediate carriers.Thai Airways
Share of Passengers - 200
Other 8%
Qant
Jetstar
Thai
750
,
expected to become a key carrier on
leisure routes between Thailand and
Australia.
69%
Direct Capacity: Thailand to Australia
Singap
Oct 07: Thai Airways added 2 Bangkok-Sydn
500
SeatsAvailableper year
(‘000)
Nov 06: Jetstar launched 3 Phuket-Sand 3 Bangkok-Melbourne (one ont
Jul 07: Thai Airways dropped 5 wkly Brisbane s
Dec 06: ThAirways aservices
0
250
Dec-91 Dec-93 Dec-95 Dec-97 Dec-99 Dec-01 Dec-03
Capac ity Load Factors
Bilateral Capacity Restrictions: There are currentl bindin ca acit
Dec05-JanAirlines op
Nov 92- Oct 97: Air NZoperated services
p y
services agreement, there is approval for 35 frequencies per week (1
capacity allocation and Thai carriers using 90%. There is a need for th
opportunity to expand Australian services and regional package (i.e.
Sydney, Melbourne, Brisbane and Perth) should be made available. B
Looking Ahead
•Capacity on the Thailand-Australia aviation route is expected to con
In April 2008 Thai Airways added two weekly Bangkok-Melbourne se
modern B777).
•It is also expected that Thai tourists will increasingly travel beyondBlue interline agreement signed in February 2008. This agreement ai
from Bangkok to Sydney, Melbourne, Brisbane or Perth on Thai Airwa
Blue services (Adelaide, Canberra, Broome, Mackay, Rockhampton, M
Harbour and the Gold Coast). This is an important development give
regional Australia.
•Thai Airways plans to increase its focus on long haul routes to avoid
given Thai Airways has a range of long haul aircraft in its fleet and o
financial outlook has improved. However, Thai Airways focus on lon
(US$135 per barrel) so this may slow the carriers expansion plans.
•The strong Australian dollar is expected to remain an obstacle for T
destinations in the Thai tourists’ agenda along with Japan and China
Feedback or Suggestions?Tel: +61 2 9361 [email protected]
Prepared: June 2008
•T e T a government as ec e not to convert t e Don Muang Int
Thailand’s attraction of further low cost services (given Kuala Lumpu
Airline 2003 2004 2005 2006 2007
Thai Airways 70% 64% 62% 62% 69%
Singapore Airlines 11% 17% 14% 16% 9%
British Airways 4% 3% 4% 4% 5%
Qantas 9% 7% 7% 6% 5%as 5%
4%
80
Jetstar 0% 0% 0% 1% 4%
Other 7% 9% 13% 10% 8%
Total 100% 100% 100% 100% 100%
In 2007 direct ca acit on the Thailand-
5%
re Airlines9%
y services
70
Australia route increased 45% year-on-year.
This was primarily due to Jetstar’s new services
as well as Thai Airways additional Sydney
services. Load factors also increased strongly
during this period reinforcing strong demand
for these services .
There is very little seasonality in direct services
AverageAnnual
Load Factor(%)
ydneySyd)
rvices
aided
ec-05 Dec-07
50
60 from Thailand to Australia compared to other
source markets. This is partially because the
aviation route is predominantly Australians
traveling outbound to and beyond Thailand at
all times of the year. April is the peak period for
Thai arrivals to Australia.
constraints between Thailand and Australia. Under the current air
6: Australianrated services
,000 seats) with Australian carriers using 32% of their available
e bilateral agreement to be updated to allow Thai carriers the
he ability to operate unlimited international services outside
ilateral talks are expected in the coming months.
tinue to grow in 2008 and 2009, albeit at a slower rate than in 2007.
rvices and upgraded its Perth services (to the larger and more
ustralia’s key gateways as a result of the recent Thai Airways/Virginms to provide ‘seamless’ connectivity allowing Thai tourists to travel
ys and then onto a choice of 13 Australian destinations that Virgin
aroochydore, Cairns, Townsville, Hobart, Launceston, Ballina, Coffs
n that the bilateral agreement effectively restricts services to
LCC competition. Capacity to Australian ports may continue to grow
order (including six A380 and eight A330) and the company’s
haul routes was announced before fuel prices hit record highs
ai inbound visitors despite Australia being one of the top
.
ernat ona a rport nto a ow cost term na an t s may s ow
r has recently fast-tracked construction of a low cost terminal).