Avanzi. Sostenibilità Per Azioni

RavelloLab ‘14

24 ottobre 2014

Ravello

www.avanzi.org

Avanzi: creating&developing

ecosystems for creative industries

(and not only)

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Who we are: Avanzi. Sostenibilità per Azioni

• Consultancy agency

• PA, corporation, no profit organizations and startups

• Innovation for sustainability

To reach this goal, we:

1) opened a coworking space that we named «habitat»

2) founded the first social innovation startups incubator in

Italy

3) push CSR corporation managers to enhance «shared

value» projects

4) Go with local PA in developing partecipative processess

to empower creative professionals, valorize cultural

assets and generate social cohesion and economic

growth

5) will manage a new centre for culture innovation and

creative companies acceleration in Milan

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Ex-Ansaldo Project

• 6000 + 6000m2

• 12 years, 3.6mln euro

• Design District

• Esterni, Arci and H+

• Ispiration: LaFriche, De

Stjirp, Chocolate

Factory, Westergas

Fabriek

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1) Vision

2) Goals

3) Roadmap

4) Leadership

5) Openess

6) Diversity

Critical successfactors for networks

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- Phisical&digital community

- Co-Petition

- Service centre

- Genius loci

- National hub to international

networks

- Local welfare

- Subsidiarity policies

- Contamination: weaks with strongs,

experienced manager with young

innovators, bohemians with nerds,

ecc.)

Critical successfactors for creative

habitats

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- Entrepreneurial approach

- Collaboration

- Culture Intermediation

- Sharing knowledge

- Identity & storytelling

- Trust

- Validate & Misure

Our experience

DO DON’T

- Waiting for someone…

- One man show

- Specialization

- Intellectual property

- I’m everyone you want

- Control

- Who cares?!?

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Contatti

Giovanni Petrini, Principal – petrini@avanzi.org

Avanzi. Sostenibilità Per Azioni

Via Ampere 61/a, 20131 Milano

Tel +39 02 305160

Fax +39 02 30516060

www.avanzi.org

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