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David Book replied to the discussion 'Internet Explorer 8 Released... WithLittle Fervor...' 19 minutes ago

Hi Matt.. I think it's easy for people to forget that MS and IE have been around forso much longer than these other browsers and vendors. And, like you said,because they are integral in so many other apps, changes, even seemingly simplech...

David Book replied to the discussion 'SIMPLE website MICRO(landing)page???Anyone familiar with GODADDY's tools??' 26 minutes ago

Hi Tonia... I couldn't agree with Paul more. After reading your thoughts and ideas,and the responses, it seems to me that a "5 buck a month" GoDaddy account, witha WordPress install is the best solution. It would be well worth yo...

David Book replied to the discussion 'ZERO traditional advertising?'35 minutes ago

Hi Bill.... I'm not a dealership professional but instead a vendor. I'm interested inlearning about dealers that have gone entirely online with their ad budgets. If youknow of some of these dealers, post a link so we can see their webs...

Courtney Cole is now friends with Andres (Andrew) Bustillos, Jody DeVere,Ken Beam and 2 48 minutes ago

Curtis A. DeGroote updated their profile 1 hour ago

Curtis A. DeGroote joined a group 1 hour ago

On-line Negotiation is now a realityIntroducing the industry's very first On-line Negotiation System -WideStorm.

Ann Peebles and Todd Mathews are now friends 2 hours ago

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Autotrader.com's ChipPerry Introduces DealerBest Practices in Online

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Automotive Digital Marketing Forum

Internet Explorer 8 Released... With Little Fervor... 3 RepliesAfter 2 days of release, about 2% of web traffic is via Internet Explorer 8. Comparethat to the release of Firefox 3.0 and it makes you wonder if anyone even caresabout IE8. After 3 days of the r...Started by Matt Watson in OPINIONS - Rantings and Ravings from Car Guys andGals - What's Bugging you?!?!. Last reply by David Book 19 minutes ago.

SIMPLE website MICRO(landing) page???Anyone familiar withGODADDY's tools?? 16 RepliesI am looking for a very in expensive way to create a Micro landing page for myowners three stores to sit on and direct traffic to the three stores personal websites,if anyone searches for his aut...Tagged: landing, pages, site, micro, toolsStarted by Tonia Kelley in TRAFFIC - Automotive Advertising, Digital Ads, SearchMarketing, Creative Assets and Techniques used to Drive Traffic. Last reply byDavid Book 26 minutes ago.

ZERO traditional advertising? 2 RepliesDoes anyone know of any dealers that have cancelled traditional advertisingbudgets entirely and moved 100% online with their marketing money? If you knowof a super-gutsy dealer that has done thi...Started by David Book in TRAFFIC - Automotive Advertising, Digital Ads, SearchMarketing, Creative Assets and Techniques used to Drive Traffic. Last reply byDavid Book 35 minutes ago.

Running Your Own Google Adwords Campaign vs. Outsourcing?Definitely Worth Reading! Why You Need To Outsource Searchhttp://www.imediaconnection.com/printpage/p from the Article: "It's simple. When aconsumer buys a product at your site or goes to any pa...Started by Jessica Cooper in TRAFFIC - Automotive Advertising, Digital Ads,Search Marketing, Creative Assets and Techniques used to Drive Traffic 11 hoursago.

Email Blasts 9 RepliesCan anyone help me with some email blast templates. Whether in plain text, html,xml, etc. I'm getting 1 free a month from ADP's customer Touch but would like to dosome of my own in house email bl...Started by Richard Klepach in FILE RESOURCES - Share Your Best ReportingSpreadsheets and Email Templates. Last reply by Ralph Paglia Mar 22.

LOOKING for a NEW CRM/ILM for my Dealership.......Suggestions?17 RepliesI know this is an OLD topic but there is always something new and from theresearch I have done the top three that I am finding are VinSolutions, ImagicLab,and Dealersocket????Tagged: managment, new, lead, ILM, toolStarted by Tonia Kelley in PROCESS - CRM and lead Management Processes,Emails, Phone Scripts, Tools and Suppliers. Last reply by Todd Mathews Mar 21.

The Sale starts with your online listing! 2 RepliesI've been reading some posts/replies from ADM members, and I've looked at theirdealers websites. The majority of people do not understand this concept; the salestarts with that online listing. Yo...Started by David DeSantis in PROCESS - CRM and lead Management Processes,Emails, Phone Scripts, Tools and Suppliers. Last reply by David DeSantis Mar 21.

OEM Provided RSS Data Feeds and Rich Media Content Widgets19 RepliesI have been using over a dozen RSS feeds and Widgets to embed rich media andprovide daily updated content to several Ford dealership web sites using multipleFord OEM supplied online resources. O...

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Tagged: dealer web sites, web 2.0, gadgets, Widgets, RSS Data FeedsStarted by Ralph Paglia in INTERACTION - Websites, Interactive Content andDriving Increased Customer Engagement and Conversion Rates. Last reply byJenna Lee Mar 20.

Secondary Banks Still Buying Paper?I realize that this is primarily an Internet Forum but I figure I'm not the only one thatis struggling to find financing for our customers. We have lost just about all of ourSecondary lenders for...Started by Joel Davidson in FINANCE and INSURANCE - All about SpecialFinance, Credit Issues, Using Financing variations to sell cars, the F+I Department,etc. Mar 19.

New Car Window Stickers Online 4 RepliesI have seen NEW CAR window stickers available online from Ford, GM, andChrysler. Does any one know if any of the other OEMs support this? Can some ofus maybe work together to scrounge up a mast...Started by Matt Watson in INTERACTION - Websites, Interactive Content andDriving Increased Customer Engagement and Conversion Rates. Last reply byRalph Paglia Mar 19.

Search Engines Love Video... is a Myth. 9 RepliesIf you do some searching around Google for phrases like city name year makemodel you will find search engine listings of videos. I hear all the time about howsearch engines love video and ran...Tagged: videos, vehicleStarted by Matt Watson in VIDEO - Multimedia and Video Marketing RelatedDiscussions. Last reply by Torrey Russell Mar 19.

Are you making the most of VIDEO at your dealership? 4 RepliesI would like to share with you some things I am working on with one of my clients.This is something we started just two weeks ago and is moving along very nicely.Below are several ways we are usi...Started by Chris Hanson in VIDEO - Multimedia and Video Marketing RelatedDiscussions. Last reply by Torrey Russell Mar 19.

Automotive Market Research Files to Download and Use in GainingMindshare 17 RepliesI am using this Forum Post to upload and share high impact market researchstudies in various File Formats so they can be downloaded by ADM members andused in Formulating and planning automotive d...Tagged: and, market, mindshare, automotive, filesStarted by Ralph Paglia in FILE RESOURCES - Share Your Best ReportingSpreadsheets and Email Templates. Last reply by Ralph Paglia Mar 19.

Different ways to list cars on craigslist 19 RepliesThere were some great discussions about listing cars on craigslist but we reallydidn't talk about HOW to do this besides a craigslist listing tool which is by far theeasiest way to do it. But wha...Tagged: party, sites, 3rd, inventory, carsStarted by Chris Hanson in INVENTORY - Vehicle Listing Sites, InventoryManagement and Data Services, Publishers and Related Topics. Last reply by DonDeener Mar 18.

Automotive Consulting 6 RepliesI'm forming an Automotive Consulting company (Dealergistics) and am interested infinding the right individuals to partner up with and form a winning team. I needsynergistic Internet sales and BDC...Started by Leo in MANAGEMENT - Internet Sales, BDC, Sales Team andOrganizational Leadership Topics. Last reply by Stan Sher Mar 17.

Does customization still help to increase sales of vehicles and relatedservices?Customization of wheels and vehicles has often been touted as a means to piquethe interest of customers in vehicles and to increase the sales of related services.Companies like Galpin Sports Auto...Started by Kishore Jethanandani in VIDEO - Multimedia and Video MarketingRelated Discussions Mar 17.

Mobile websites 20 RepliesAre you yet using a mobile website? I'd like to know about your experience to helpme pin down the value proposition. JUST THE FACTS The "mobile web" is

Liquid Motors offers dealers anInternet marketing solutiondesigned to maximize leadgeneration. We createcompetitive advantage forautomobile dealerships bygenerating cost effectiveInternet leads using no-costInternet classifieds, eBayauctions and listings, leadingpay classifieds and dealer websites.

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How To Get Your ADMBlog Post FeaturedCreated by Ralph Paglia Jan16, 2009 at 11:24am. Lastupdated by Ralph Paglia Jan



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exploding. According to a study by Nielsen ...Started by Russ Knight in TRAFFIC - Automotive Advertising, Digital Ads, SearchMarketing, Creative Assets and Techniques used to Drive Traffic. Last reply byAlvin Newton Mar 17.

ADP Dealer Services: Automotive Digital Advertising Team SupervisorPosition Available 1 ReplyJob Title: Digital Advertising Dept Supervisor Country: United States State: RhodeIsland City: Coventry Locations: Rhode Island, Coventry Employment Status: FullTime - Permanent Job Responsibili...Tagged: job openings, automotive digital advertising, help wanted, ADPcareer, Digital Marketing ManagerStarted by Ralph Paglia in HUMAN RESOURCES - Help Wanted, CareerManagement, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring orCareer Related. Last reply by Ralph Paglia Mar 16.

Texting Solutions 4 RepliesDoes anyone have good comprehensive texting solutions? I'm looking to doService, Sales, passive advertising, and texting communications.Tagged: text, web, phones, cell, mobileStarted by Tom Gorham in MOBILE - Content Formatted for Mobile Web, TextMessage Marketing and Cell/Smart Phone Related. Last reply by J. Wayne ClarkMar 16.

The Billy Mays Persona 21 RepliesThe Billy Mays Persona By Jason Parman Everyone know who Billy Mays is right?Billy Mays is the beard encased, flannel wearing spokesperson for such products asOxy Clean and Super Putter. My quest...Tagged: Staff, Manager, Selling, Sales, DepartmentStarted by Jason Parman in TRAFFIC - Automotive Advertising, Digital Ads, SearchMarketing, Creative Assets and Techniques used to Drive Traffic. Last reply byJason Parman Mar 15.

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Power of Branding & Surviving the Economy - NewYork April 9, 2009April 9, 2009 from 8am to 12pm New York Auto Show JacobJavits Convention Center

6th Digital Dealer Conference and ExhibitionApril 19, 2009 at 10am to April 21, 2009 at 6pm Mirage, LasVegas, Nevada

ADM Member Reception at Digital Dealer 6 - LasVegas, NVApril 19, 2009 from 7:30pm to 9:30pm The Mirage - RalphPaglia's Suite

E-mail is Killing You! - Digital Dealer Session #233April 20, 2009 from 5:15pm to 6:30pm Mirage Resort - LasVegas, NV

How to Use Web 2.0 in a High Powered GuerrillaMarketing Strategy - Digital Dealer #310April 21, 2009 from 9:30am to 10:45am The Mirage - LasVegas, NV

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How To Get Your ADMProfile FeaturedCreated by Ralph Paglia Jan16, 2009 at 11:18am. Lastupdated by Ralph Paglia Jan16.

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AskTheManager.comCreated by Ralph Paglia Jun29, 2008 at 10:45am. Lastupdated by Ralph Paglia Jun.29, 2008.

Ford Announces DigitalAdvertising Program forDealersCreated by Ralph Paglia Jun 6,2008 at 9:15am. Last updatedby Ralph Paglia Nov. 2, 2008.

Automobile Magazine Videos

Video - 2008 Lexus IS-FDyno Run - Front ViewVideo - 2008 Lexus IS-FDyno Run - Front View

We put the 2008 LexusIS-F on a dyno tomeasure its output.Listen to the engine roarto redline during the test.

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Video - 2008 Lexus IS-FDyno - Interior ViewVideo - 2008 Lexus IS-FDyno - Interior View

Watch the gauges rise,and listen to the enginescream, as AutomobileMagazine tests the V-8Lexus IS-F on a chassis



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Automotive News Video Feed withDigital Marketing and Advertising VideoClips of interest to Internet SalesManagers

Top '08 Dealer Groups (3/23/09)

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News Today for March 23, 2009

Lessons From AIG (3/20/09)

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ADM Member Blog Posts

Yesterday was one of those days that give you a lift. I went in to workset up with 3 appointment f

Yesterday was one of those days that give you a lift. I went in to work set up with 3appointment for the day. None of those were able to make it in. (Go figure) But Imade it in with a positive attitude first thing in the morning and it all worked out. Ireceived two calls that b ContinuePosted by Bryan Long on March 22, 2009 at 8:14pm 6 Comments StopFeaturing

Dealer Community UGC Web 2.0 Sites Needed for a Complete DealerDigital Marketing Strategy

THIS ARTICLE WILL BE UPDATED PERIODICALLY WITHADDITIONAL DEALER COMMUNITY WEB 2.0 SITES ADDED TO THELIST BELOW

With the rapidl Continue

dyno.


Video - 2008 Lexus IS-FAccelerationVideo - 2008 Lexus IS-FAcceleration

Watch the gauges as aLexus IS-F V-8accelerates from 0 to 100mph.


Video - 2008 Lexus IS-FDyno Run - Rear ViewVideo - 2008 Lexus IS-FDyno Run - Rear View

Watch and listen frombehind as the Lexus IS-Fis tested on a chassisdyno.





Goal: Avoid Bankruptcy (3/17/09)

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Import Incentive War (3/16/09)

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Dim Supplier Outlook (3/13/09)

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GM Engine on Hold (3/11/09)

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Audi Sees Profits Rise (3/10/09)

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Task Force in Detroit (3/9/09)

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JM Family Cuts Jobs (3/6/09)

Posted by me on March 22, 2009 at 2:00pm Stop Featuring

Google, Yahoo!, MSN Search Queries Using Multiple Keywords Continueto Rise

Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at asteady rate... The use of keyword se ContinuePosted by me on March 21, 2009 at 3:30pm 1 Comment Stop Featuring

The Networks are Stealing Our Customers

The independents do it better?

What? Who are these people making false claims to our customers. This is arallying cry to everyone in our industry. Lets get off our asses and show theindependent guys what we are made of. The new car dealership does it far betterthan any independent shop can ever claim. Lets start by comparing the shops

Your dealership has the highest skil ContinuePosted by Steve Shaw on March 21, 2009 at 1:30pm Stop Featuring

Ford Grows Marketshare, GM and Chrysler Left Behind, Shrinking inFord's Rearview Mirror!

Ford's Strategy to BuildBrands, Discount Less Paysoff As Ford Takes MarketShare Away from GM andChrysler By Jean Halliday

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Video: 2008 BMW M3 V-8In-Car AccelerationVideo: 2008 BMW M3 V-8In-Car Acceleration

First look! See this videoof the not-yet-released2008 BMW M3 acceleratethrough the gears, usingall of its 414 horsepower.


Ralph Paglia - Consulting,Speaking Engagements, DigitalMarketing and AdvertisingProgram Development andLaunch, Automotive InternetSales and Marketing Guru!

Ralph Paglia can bebooked through ADP for avariety of services:Speaking sessions atindustry conferences, dealerassociation meetings andautomotive related gatherings.Powerful workshops wheredealership managers leave withdefinitive action plans and theknowledge needed to get themdone.Car Company consultingservices that ensure yourmeasurable program objectivesare met within the budget and



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Auditors: GM at Risk (3/5/09)

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Vehicles Getting Older (3/4/09)

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U.S. Sales Collapse (3/3/09)

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Grim Sales Forecast (3/2/09)

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Partial Spinoff of Opel (2/27/09)

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News Today for February 27, 2009

GM Loss: $9.6 Billion (2/26/09)

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Obama Vows Support (2/25/09)

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Posted by me on March 16, 2009 at 10:30am Stop Featuring

ADP Dealer Services Seeks Digital Marketing Professional to Lead theirDigital Advertising Operations Team

APPLY FOR THIS POS ContinuePosted by me on March 16, 2009 at 12:57am Stop Featuring

Vanity Phone Number Advertising is More Memorable to Car Buyersthan URLs Listed in Offline Advertising

Consumers hav ContinuePosted by me on March 16, 2009 at 12:57am Stop Featuring

Dealer Used Car Sales Rise - The Only Good News in the CarBusiness... Lately.

Search high and low through statistics about U.S. auto sales and you'll findpractically nothing to brag about these days. But one silver lin ContinuePosted by me on March 14, 2009 at 4:15pm Stop Featuring

Professional Mentoring: Why Do We Share Knowledge, Wisdom,

time specified.In-Dealership OnsiteConsulting and guidanceincluding Ralph's assessment ofyour current eBusiness andCRM operations, practices andorganizational structure.Complete MarketingStrategy review andsubsequent managementconsulting sessions where anew, more effective marketinginvestment budget is craftedand an action plan built toimplement tactics andtechniques to better leverageevery dollar spent by a dealer ordealer group.Contact Ralph Paglia at:cell: 1-505-301-6369Email: [email protected]

DealerAdvantage AutomotiveDigital Marketing, OnlineAdvertising and Internet SalesManagement Best PracticeArticles by Cars.comConsultants and Trainers

Spring ForwardIf success in the real estatemarket hinges on location, BradZude knows that in automotiveretail selection also plays acritical role. As the salesmanager for Kimberly Car Cityin Davenport, Iowa, he prideshimself on stocking the cars hiscustomers want and keepinghis virtual lot fresh so that itdrives traffic.

Cars.com Reports Surge inCPO Shopping ActivityYear to date, leads on certifiedpre-owned vehicles are up fromthe same period in 2008.Source: Cars.com, InternalReporting, March 8, 2009

Stimulating Profits: UsedCars Drive Sales Success in2009

Dealer ProfileIf you work in automotive retailand need a morale boost, spenda few moments with Joe Shaw."In every change in theeconomy, in every cycle,somebody is going to gainbecause they look at it for whatit is, an opportunity to gain



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Used Cars Gain Ground (2/24/09)

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ADM Professional Community DigitalMarketing and Advertising Sponsors

Atlanta BMWWebsiteGet Your Ultimate DrivingMachine - Search theOfficial BMW Site!www.bmwatl.com

08 ChevroletLiquidationAll Remaining '08 ModelsMust Sell! See Pricesfrom OverstockedDealersChevroletDealer.ConnectWithLife.

Create EmailCampaignsDesign, Send and Trackemails Easy-to-use. Freeto sign up!www.VerticalResponse.com

Used Auto Pricing &InfoAuto Info, Photos, More.Get Local Dealer InvoicePrices.www.Edmunds.com

Hummer Price DropNow is the Best Time toBuy a New Car. Get aHummer Price Quote.FreeCarQuotes.Net/Hummer

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DealerRefresh Automotive Internet Salesand Marketing Management Blog Articles

Social Networking is more popularthan emailing! What does that

Lessons Learned and Best Practices with other AutomotiveProfessionals?

ContinuePosted by me on March 14, 2009 at 4:04pm 1 Comment Stop Featuring

Google to Deploy Behavioral Targeting for Website Display Advertisingwith Placements across Largest Advertising Network

At Google, we believe that ads are a valuable source of information one that canconnect people to the advertisers offering products, services a ContinuePosted by me on March 14, 2009 at 4:03pm Stop Featuring

It's 2009, wake up people, do you really want to sell cars....

Just a little Rant on my behalf...

Ok, perhaps I was taught different when working in the dealerships, but over thepast week I have been Mystery Shopping potential clients for my company(unashamed plug www.automotivetemplates.com )

H ContinuePosted by Paul Jones on March 11, 2009 at 8:28am Stop Featuring

If you want a thing badly enough..

market share," he says. "It's anopportunity to try somethingdifferent and throw out the oldtools. And I'm telling you, this isan exciting time to be in the carbusiness."

Cars.com PodcastTodays changing economy islikely driving changes in youroperations, from the vehiclesyou stock to the advertising youbuy. While tough times maytempt you to cut the marketingbudget until good times return,this approach carries hiddencosts: Reduced exposuretypically leads to reduced sales.Rather than make across-the-board advertising cuts, considerreallocating [...]

The Mobile MarketplaceAs you work to increaseexposure for your online listingsand drive more traffic to yourstore, a mobile version of yourwebsite may be just the tool youneed. Consumers increasinglyaccess the mobile internet, anda growing number of companiesare responding with mobile-specific sites that putinformation about their productsand services in the palms oftheir hands. Just like theirtraditional online counterparts,these sites are designed forconversion: click-to-callfunctionality and email linksallow in-market shoppers tocontact you and take the nextstep toward a purchase. Letslook at who youll reach throughthe mobile internet and whatyoull need to do to establish aneffective presence.

Three-Step ImprovementPlanBy Cory Mosley, Ward'sDealer BusinessWhen times are bad, peoplewant answers and solutions thatwork. Let's explore a three-stepapproach that will help improveany dealership department.

Learn to Sell Value byDifferentiatingBy Grant CardoneThe reality is your prospectsees your product to be verysimilar, if not identical, to others



mean?According to Nielsen, more time is spenton Social Networking sites than is spentreading or sending emails. In their lateststudy, this equates to one out of everysix minutes of the average web userstime is spent on sites like FaceBook,MySpace, or Twitteror Dealer Refresh(and other blogging sites). SocialNetworking is [...]

Dealer Synergy InternetImmersion Training - April 13-17thSean is offering DealerRefresh readers asubstantial discount to his DealerSynergy Internet Director ImmersionProgram for April. Internet Sales 20Group presents the POWERFUL InternetDirector Immersion Program as a 3 or 5Day Workshop! For: Dealer Principles,General Managers, Internet and BDCDirectors Where: Philadelphia,Pennsylvania When: April 13th - 17th2009 Over the span of this 3 [...]

Stimulating Profits: Used CarsDrive Sales Success in 2009 -Cars.com WebinarDate: Thursday, April 9, 2009 Time:12pm to 1 p.m. (Eastern) Location: YourComputer Cost: FREE - Register HereDescription: Industry roundtablediscussion with: Mitch Golub, president,Cars.com Art Spinella, president, CNWMarketing Paul Taylor, chief economist,NADA With sales of used cars expectedto return to 40 million-plus units in 2009,used-car sales stand out as a bright spotin automotive retail. [...]

Integration? Whats that and whatdo I do with it? What about myDMS?Integration as defined onDictionary.com: an act or instance ofcombining into an integral whole. Okaythat doesnt really help. How aboutWikipedia? Awesome - they have anentry for System Integration: is thebringing together of the componentsubsystems into one system andensuring that the subsystem functiontogether as a system. Theres a lot [...]

Using Your News To Drive SEO -Free WebinarThis Free Webinar registration made itsway into my inbox, so I thought I wouldshare it with everyone. If youre notleveraging PR announcements to helpwith your dealership website SEO effortsthen you could be missing out. LeeOdden is the real deal and just spoke atthis years PubCon Search Marketingconference. Register [...]

"CAN" - Dick and Rick Hoyt. Check out: www.TeamHoyt.com

"If you want a thing badly enough to go out and fight for it, to work day and night forit, to give up your time, your peace and your sleep for it...if all that you dream andscheme is about it, and life seems useless and worthless without it...if you gladlysweat for it and fret for it and plan for it and lose all your terror of the opposition forit...if you simply go after ContinuePosted by Chris Hanson on March 5, 2009 at 9:41pm Stop Featuring

Sanderson Ford Lincoln Mercury Volvo of Glendale, Arizona uses DigitalMarketing Strategies for Success

When youre an auto dealership in the number 5 market in the country, theres notime to take th ContinuePosted by me on March 5, 2009 at 12:30pm 1 Comment Stop Featuring

Checkout my new Article on Automotivedealersnetwork.com - ThePower of Creativity

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offered and then places muchof his/her decision on the pricerather than the value. Thesalesperson, unable todifferentiate between price andvalue, will not successfullyhandle the difference betweenthe two.

Cars.com Survey ShowsMore Car ShoppersSwitching From New- toUsed-Car PurchasesCertified Pre-Owned and UsedActivity Continues to GainChicagoMarch 9, 2009According to a recent Cars.comsurvey, 32 percent of carshoppers who were thinking ofbuying a new car are nowlooking for a more affordableused car as a result of theeconomy. Thats up 5 percentfrom last October, when 27percent of in-market [...]

Cars.com Delivers RecordLeads to Dealers inFebruaryDespite Down Economy, SiteEngages In-Market ShoppersChicagoMarch 8, 2009Despite the economic climate,Cars.com drove an all-timerecord number of leads toadvertising dealers in the monthof February. Emails, phonecalls and internet chatconversations were up 3percent over February 2008.This helped dealers to identifyand connect with prospects in achallenging automotive [...]

Automotive Search EngineOptimization (SEO) RankingReport from ADP DigitalMarketing at No Cost to ADMMembers!



The Biggest Deficiency in theDealershipGuest Posting by Dale Pollack As oflate, Ive come to understand that thebiggest deficiency in the dealershiptoday is the lack of expertise in sourcingused vehicles. For years, dealershipshave relied on a steady stream of trade-ins. Only a small percentage of dealersactually developed strong wholesalesourcing competencies. Sure, mostdealerships knew [...]

Web2Carz.com iPhone Applicationfor Car Dealer Inventory ListingsWeb2Carz.com, Ltd Releases First FullyIntegrated Auto Dealer Inventory ListingApplication for the iPhoneWeb2Carz.com Ltd., today announcedthe release of the first fully integratedauto dealer inventory listing applicationfor the iPhone. Unlike other autoclassified listing applications, theWeb2Carz iPhone application has beendesigned to run natively on the iPhoneand the iPod Touch [...]

General Motors and CobaltWebsites-The Big Rip Off and theSlow DeceptionCobalt and GM Dealer Websites Ibelieve what you are about to read willopen your eyes to the waste andmismanagement at General Motors andCobalt websites. We have to start at thebeginning of the fiasco a couple of yearsago when GM had realized that the

The Power of Creativity

I have heard stories in the past of how these issues were handled and todaythe same stands true. We can blame our government, the Internet, the pay plan,the customer, the product, the dealer ContinuePosted by Stan Sher on March 4, 2009 at 5:21pm 2 Comments StopFeaturing

Kelley Blue Book has gone mobile

New newest addition to the KBB familyIf you are currently a showcasecustomer, your dealership and a Google map link will appear in the buyer connectsection in the advertising territory that your dealership owns!

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BusinessWeek Automotive SalesManagement, Marketing andOnline Advertising Blog Articles

Insight versus Prius

In this corner, the challenger,weighing 2,700 pounds, the



Internet was a boom that was not goingaway, not only that, but would flourishyear after year. Not being in the internetbusiness They decided to hire acompany that was supposed to exceedin online marketing and advertising suchas Cobalt websites. They had decidedthat it was very important to send out thesame message; they wanted theconsumers to receive consistent relevantmessages and obtain the sameinformation from one source. Ok, nowlets look at the plan they created andput into action. It was and is a great planwith some very devastating failures builtin. General Motors and Cobalt decidedthat unless you have a website by Cobaltyou would not get a link from any GMadvertising such as Chevy.com or fromOnstar mailers for people thatpurchased a GM vehicle. That was agreat idea for Cobalt because now theyhad the first monopoly on websites forGeneral Motors. They may say it is not amonopoly and that you can have anywebsite produced by any websitecompany you want, but the importanceof links from the manufacture sites to thedealer sites is so relevant that if you donot have these links it will not only costyou new business but also repeatbusiness. Let me give you a couple ofbrief examples. You are a consumervisiting Chevy.com, you are searchingfor a particular vehicle doing yourresearch on incentives etc and youcome across a link to search dealersinventory (remember no cobalt websiteno link), you find a dealer in your areaclick on that link and search that dealersinventory. So in this instance, a dealerwithout that link can potentially miss outon a huge customer base by not havingthat all important link on the Chevroletwebsite. Even though that same dealerpays into the same advertising funds ashis/her co dealers. Most dealers do noteven realize this as they take the easyway, not understanding internetmarketing, they take the word of theprofessionals at General Motors andCobalt, but what they do not see is theright to CHOOSE has been ripped awayfrom them as you are severely penalizedfor not using Cobalt websites. Anotherexample is when a consumer purchasesa vehicle that has Onstar installed, thatconsumer receives e-mail updates thathave relevant links back to dealerwebsite (only produced by Cobalt), so ifyou do not have that Cobalt website youwill not get the relevant links back toyour dealership costing you potentialservice revenue and sales revenue. Sothe potential for severe loss of income

Example: If you are in Tulsa Oklahoma and you book ou ContinuePosted by Ron Harber on March 4, 2009 at 8:56am 2 Comments StopFeaturing

WHAT? Harkins Divorces ATcon...

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Southwest In-Flight Internet Access - This Article is Being Publishedfrom 34,000 feet above the Sierra Nevada Mountains!

Some of you may be aware that I was one of the "Charter Subscribers" to the firstpublic access Inter ContinuePosted by me on March 3, 2009 at 8:30am 3 Comments Stop Featuring

I am optimistic that things will get better

Honda Insight. Honda is takingaim at Toyotas hybrid crownwith its new Insight, a five-passenger gasoline-electrichybrid that will get more than 40miles per gallon. That a shoutless than the 50 mpg Toyotasnew Prius can get. But Hondasboast is that the Insight will befar cheaper. You can get the joyof hybrid technology for under$20,000.

Well barely under $20,000. TheInsight starts at $19,800 andtops out at $23,100. Bycomparison, the Prius startsaround $23,000 and touringmodel can sell for more than$25,000. Its hard to say whatthe hybrid premium is for anInsight. Theres no gasoline-only version. It costs about$4,000 more than a Honda Fit,but its a little bigger than a Fit.

Honda will find buyers evenwith gasoline selling for lessthan $2 a gallon. But good luckunseating the Prius. Jim Hall,principle of 2953 Analyticsmakes a great point. Toyotashybrid system drives only in therefined silence of electric drivewhen you first hit theaccelerator. The gasolineengine kicks in later. There aretimes when a Prius driver isgreen as can be. Hondashybrid system is almost alwaysburning gas. It can can't launchoff the line in electric mode. Sothe techies and green buyerswill think the Prius is a betterhybrid. In that sense, Hall says,Toyota has defined what a truehybrid is.

The other problem is that theInsight actually looks like aPrius. To get the aerodynamicsneeded to boost fuel economy,Honda created the samesilhouette. So basically, its abudget Prius. Honda will haveto sell it on price. That, too, hasa booby trap. If Toyota wants totake aim at Honda, they couldslap a $1,000 or $2,000 rebateon the Prius and the differencein the monthly payment wouldbe negligible to all but the mostthrifty buyers. Plenty ofHondaphiles will go for theInsight. But Prius owners willpiously stick with Toyota.



over the years is over whelming to saythe least. Lets take a look at the wastethat is being made everyday online fromGeneral Motors and Cobalt websites.Somewhere about 2007 Cobalt came upwith a plan and somehow convincedsomeone at General Motors that theywould get all of the dealers onboard theinternet band wagon. First they wouldgive all the dealers a free websiteGeneral motors would pay for that, asCobalt executives pointed out that if GMpaid for those websites and sent out thesame message then it would garnermore sales for GM. So the idea was soldand bought by GM, Cobalt would build adistribute the websites and GM wouldpay for them as they would be free to thedealers. Cobalt also would do freesearch engine marketing for the dealers,also paid by GM for its dealers. Butseriously folks if you believe for oneminute that any of this was free thenplease rethink, and remember there isnothing free in this world, there is alwayssome cost somewhere and here iswhere it was paid from: THE DEALERSADVERTISING FUNDS Yes everythingyou thought was free is paid for by theadvertising fees on the invoice. Every carsold, paid for those dealer websites. Thisnew program is called the iMR programand is nothing short of a huge scam andwaste by General Motors and Cobalt.Lets look at the one most wasteful useof advertising funds: Pay Per Clickadvertising or search engine marketing.Now remember this was also promisedto its dealers for free but of course isnot free as it is also paid for by theadvertising fees listed on each invoice.The concept here is very simple, andhas to be one of the most wasteful plansput into action by any corporation thisdecade. What I am about to prove toyou not only is wasteful but also has tobe one of the most IGNORANT plansput into action by General motors and Isay ignorant as they are obviously blindto the massive waste of advertisingdollars. The idea is simple: place paidsearch advertising at the top of searchengines using the dealership name and

February is behind us and a new month is here, for some of you this brings a sighof relief, for others it is dreadful. I took this picture this morning on my way into theoffice and wanted to share a few memories. I am certain that all of you can relate tothis in one way or anot ContinuePosted by Ron Harber on March 2, 2009 at 2:42pm Stop Featuring

Gotta love this one....

http://www.youtube.com/watch?v=CPsLIPljJkE&eurl=http://www.dealerrefresh.com/Posted by Ron Harber on February 27, 2009 at 10:36am Stop Featuring

Read my latest blog on Drivingsales.com - Social Networking ToIncrease ROI

Congressional ScrappageBills Invite ProtectionismCriticismOn March 17, Rep. Betty Sutton(D-Ohio) and Rep. CandiceMiller (R-MI) introduced a billthat would give car buyersthousands of dollars invouchers for replacing vehiclesat least eight years old with fuelefficient vehicles.

The bill is an almost sure fireway to drive demand for newvehicle sales--with positiverippling effects that would befelt at the automakers, suppliersand dealers.

But so far, every bill that tries totackle this issue has beenbogged down in arguments overprotectionism. Here's why: thebill, as well as two that wentbefore it, favor U.S. builtvehicles over those built inCanada and Mexico. And themost recent bill from Suttonleaves out cars built abroad alltogether.

"We very much want to see aneutral bill," said MichaelStanton, president of theInternational AutomobileManufacturers Association.Stanton says he applauds thegoal of pushing more fuelefficient vehicles in the bills, butdoesn't think legislation shouldcreate "winners and losers"based on where the car isassembled. The Alliance ofAutomobile Manufactures hasexpressed the very same thing.

Mazda North AmericanOperations spoke for itself. "Wefeel it is very protectionist," saidMmazda spokesman JeremyBarnes. "Our concern is that it isa 'Buy American' piece oflegislation."

Indeed, though there is populistsentiment among the electorate



when it is clicked on have it point to thedealerships Cobalt website. Seemreasonable? Well lets take a better lookat it. If you type in a dealers name intoGoogle, Yahoo etc, on that first page,that dealers web pages will fill the wholefirst page and second and so on, thiscould actually go on for hundreds ofpages. So why would you pay for asearch campaign using a dealer namewhen it will show you all relevant pageswithout paying for it? Does this paidsearch benefit the dealer? Does thispaid search benefit General Motors?Nope, there is only one self servingreason to have this search in place andthat is to benefit Cobalt websitecompany as they get paid to implementand run that campaign, so the moreclicks the more revenue, oh sure a largepart of that goes to the web server but ifyou think it does not profit Cobalt thenplease think again. This type ofcampaign also helps Cobalt reassureGM that it is relevant by all the hits that itreceives. Excuse me Cobalt and GM butwake up, dont you think if you typed thename of a dealership you would click onone of the very first ones to show up toget to the website? So why pay forsomething that you get organically forfree? It all comes back to waste ofadvertising dollars and most probablyhundreds of thousands in advertisingcosts that could be put to much betteruse, such as: when some on types into abrowser Joe Schmoe Ford dealer. Nowa pay per click campaign going after thatsearch term and name makes sense if ithas the correct message as it is directedat a consumer looking at thecompetition. So if you can redirect thatconsumer then you would have asuccessful pay per click campaign andone that would not be a waste ofadvertising dollars. All of this only servesCobalt websites as a monopoly; it doesnot serve the dealer or General motors.If you take a close look at the reportinganalytics of Cobalt with an open mind,you would see a unreliable analytics as

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As times are getting tougher and dealers are talking about cutting expenses theystart to lose sight of what they are giving up. The main ContinuePosted by Stan Sher on February 27, 2009 at 12:30pm Stop Featuring

ADM Recommended Automotive Blogs and Professional Networking Sites

1. Jeff Kershner's DealerRefresh Automotive Blog

2. David Kain's Automotive Internet Idea Exchange Community

3. Jerrod Hamilton's Driving Sales Blog and Community

4. Paul Rushing's ISM in Training Blog

5. Keele Fishel's Selling Iron Automotive Community

6. Greg Goebel and Harlene Doane's Auto Dealer People Community

7. Shaun Raine's Dealer Advisor Nation Community

8. Kim Clouse's I Auto Consultanta - Learning Never Stops Community

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J. D. Power Online Automotive Review Articles on Current Internet Sales and Management

that tax-paper funded bailoutsand stimulus packages shouldhelp U.S. companies only, it istough to pull that off when theU.S. is the lynchpin in a globaleconomy and it has extensivetrade agreements with foreigncountries.

Nichole Francis Reynolds, chiefof staff for Rep. Sutton, saidthat charges of "protectionism"in the bill was a "tactic todistract from the real goal." Shesaid that there is nothing wrongwith "helping home first." By"home," she means U.S.manufacturers and suppliers.

What Are You Willing ToTrade Down To?Your lease is up on your BMW,Mercedes, Lexus or RangeRover.

Your stock portfolio is waydown. You have either lost yourjob, or are worried about losingyour job. Whatever the case,you are looking for ways to cutback on your expenses.

Your car? You were psyched toget into the Bimmer or theRange Rover Sport. It's going tokill you to trade down. Butreality is reality. Your kids'college bills are coming. Youdon't want to lose your house.

The question: What will youtrade down to in order to getsimilar driving pleasure, saveface and money. We want toknow.

Here is a list of 20 vehicles weare starting with. But if the caryou are ditching is not on thelist, we still want to know.

Are you trading down? Tell uswhat you have traded down to.



the way they report only benefitsCobalt. Such as viewing a consumerwho looks at hours and directions on thewebsite as a viable conversion. In myexpert opinion, your conversion from awebsite is a hard lead to a dealer fromthe website with a name, telephonenumber and e-mail address, and or atelephone call to the dealership. There isno other conversion, so to grossly reportotherwise is only to show untruenumbers in reports. I have been askedwhat does it matter where the leadscome from. Let me explain thateverything matters when advertising onthe internet. One of the main reasons itmatters where the consumer goes iswhat is called a conversion ratio. If adealer has a website that truly converts10% to 13% of its website visitorscompared to a website that converts 5%of its website visitors, I have to askwhere would you want your consumersgoing. One very ironic rule in place atCobalt and General Motors is everyonethat has a Cobalt website gets the payper click campaign even if they do notwant it. It is forced on the dealer. So inessence what happens is Cobalt isstealing from the dealer and using thedealers advertising for their own benefit,not for the benefit of the dealer, not forthe benefit of General Motors but onlyfor the benefit of Cobalt. And the sadthing, is it comes from General Motorsbecause a salesman sold the idea tosome Bimbo at General motors. So ifyou are a dealer and you ask Cobalt andGeneral Motors to remove that pay perclick campaign they will say no,everyone gets it. So if you trademarkyour name and tell Cobalt and GeneralMotors not to use it as it is trademarkedthey just ignore you and do it anyway. Inessence, if you are a GM dealer, GM isgoing to allow Cobalt to steal from you.Although you might say it is ok, it doesnot matter, I have news for you itmatters when someone gains amonopoly and directs your consumersthat you advertise for, to a website thatwill deliver a message that is all onesided. Just to put a little humor in thesituation type in Chevrolet dealersDallas, every dealer website that comesup on the first page is built by Cobaltwebsites. Now if I was a Chevroletdealer in Dallas and I was not in the topthree, I would want to know why not.Who makes that determination? It all hasto do with search engine optimizationand when you have one websitecompany building the same websites foreveryone then you get the same resultsstacked on top of each other and then

Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Ford Burns Racing Fuel to Sell the Fusion HybridOur friends at Compete put together some analysis regarding a recent Ford Fusion Hybridonline promotion for which the prize is a trip for two to the NASCAR Championship inMiami. The article explores whether NASCAR is an appropriate tie-in Fusion Hybridprospects.

One interesting finding is that mid-size car buyers (the kind of buyers Ford should betargeting with this campaign) are more likely to visit nascar.com than the average Internetuser, indexing higher than for Facebook. Additionally, visitation to nascar.com jumps duringthe summer, when the NASCAR season is in full swing.

The article illustrates how understanding the online behavior of new-vehicle buyers canallow marketers to target prospects far more efficiently than is possible with the toolscurrently available.

Click here to read the original article

Beyond RFQ to Track Lower-Funnel ShoppersOne of the great challenges for the automotive Internet is reaching lower funnel onlineshoppers. The Request for Quote (RFQ) is the most prominent process to get buyercontact information to dealers, but its reach has proven to be limited. As shown below, therate at which new-vehicle Automotive Internet Users (AIUs) submit RFQs has not onlystagnated in recent years, it has actually gone down. What else can dealers use to trackconsumer interest?

One key problem is shopper wariness of being contacted by dealers. Data from the J.D.Power and Associates 2008 New Autoshopper.com Study (NAS) shows the average new-vehicle buyer starts using the Internet for information 12.4 weeks before buying and doesntstart visiting dealerships until five week later. Part of the promise of online research is toavoid the pushy dealer salesperson, so consumers have every incentive to stay asanonymous as possible.

Here are a couple ways dealers can still identify, connect and track intenders:

Exchange fulfilling promisesFortunately, automotive sites have other mechanisms to encourage hand-raisers to self-identify purchase intent. Brochures, mailing lists, emailed listings, and registration contentoffer something in exchange for personal information (even if only an email address)beyond the too-often-unfulfilled-promise of a price quote.

If you had to, hypothetically,trade down from one of thesevehicles, what would youchoose and why? Choose one,or more than one.

Cadillac EscaladeHummer H2Lexus LSLexus LXMercedes S ClassMercedes E ClassMercedes SLBMW 7 SeriesBMW 6 SeriesBMW 5 SeriesBMW X5Infiniti M45Audi A8Audi R8Bentley Cont. GTRange Rover SportJaguar XKPorsche 911Porsche CayenneLincoln Navigator

New House Bill Would PayConsumers To BuyGreener VehiclesA bill introduced in the Housetoday would provide consumerswith between $3,000 and$5,000 in incentives to scrapvehicles at least eight years oldand buy fuel efficient cars andtrucks.

The bill, introduced by Rep.Betty Sutton (D-Ohio), wouldassist consumers in buying carsthat get at least 27 mpg onhighway, and trucks/SUVs thatget at least 24 mpg on highway.The higher the fuel economy,the bigger the voucher. The billalso provides travel vouchersfor people who choose masstransit. Trade in a vehicle morethan eight years old and youcould get $3,000 in mass transittravel vouchers.

"This legislation will helpconsumers, stimulate oureconomy, improve ourenvironment, reduce ourdependence on foreign oil, andhelp our domestic auto andrelated industries, upon whichmillions of American familiesdepend upon for employment,said Sutton.

The bills introduction comes onthe heels of a similar measurethat worked in Germany. After



there is no competition. If they are all thesame with the same message why wouldyou visit multiple dealer websites, itwould just be a waste of time. Soessentially, taking out not only thecompetition between dealers but sendingthe same bland message to theconsuming public. Which is whatGeneral Motors in all of their infinitewisdom wants. Here is more humor,Cobalt websites for a fee will implementa secondary pay per click campaign foryou, meaning they will do sponsoredsearch for terms they or the dealer deemrelevant, so if you have lets say threedealers all within 20 miles of each otherwith the same website, the samemessage, and the same pay per clickcampaign then what do you have?General Motors might say the samemessage, but what does that do for thedealer? But also what message is reallyconveyed to the consumer? They are allalike? No reason to go anywhere else?What makes one dealer unique from theother? In that competing pay per clickcampaign, who determines who is goingto pay more, and what about whencampaigns are focused on other dealerswith the same makes and models andnot the manufacture competition.General Motors and most importantly theGM dealers need to take a real hardlook at their online advertising andsearch placement. For more informationor if you would like to debate this issueplease feel free in contacting me direct.About the Author: Frank Davis is aDirector of Internet Sales and has over10 years experience of automotiveInternet sales and marketing.

EasyAutoSales.com Integrates withFacebook ConnectEasyAutoSales.com Integrates withFacebook Connect and LaunchesCommunity to Help Auto DealersEngage Car Buyers Online ATLANTA,Georgia, EasyAutoSales.com, Americasfastest growing consumer drivenautomotive resource is now integratedwith Facebook, the largest socialnetwork on the Internet. The launch ofthe new EasyAutoSales Communityallows car buyers, car dealers and carenthusiasts to interact online [...]

TK Carsites Enters Into LicenseAgreement with ContactAtOnce!TK Carsites Enters Into LicenseAgreement with ContactAtOnce! toEnable Auto Dealer Live Chat onWebsites Customers Benefit fromImproved Conversion of Website Trafficinto Auto Sales ContactAtOnce!, a

Utilizing Anonymous Online ActivityAudience intent to purchase even when tracked anonymously can also be valuable bydemonstrating consumer interest in a vehicle and/or dealership. Configurators offer awealth of data regarding the popularity of models, colors, packages, and options whichmanufacturers can mine to influence factory orders, producing real vehicle configurationsthat consumers want to buy. Data from dealership Web site referrals, map views, anddealer chats also generally point to how many people are interested in a specificdealership.

In an era of dramatically reduced automotive sales, lower funnel shoppers are morevaluable than ever. Manufacturers and dealers need to sell vehicles, while third-party sitesneed to find other ways to monetize in order to survive. Increasing the effectiveness withwhich these sites identify purchase intenders will create a better outcome for all involvedparties, including the buyers.

Maximize your Marketing ReturnWhile there are many macro and micro factors that have contributed to the automotiveindustrys massive downturn, we should also consider the impact that feebly targetedmarketing messages may have played. The current marketplace does not allow formisplaced messages or wide-angle targeting; the key to survival, as everyone knows, iscreating a product that consumers want and then knowing how and where to reach them.The tricky part is being able to identify why consumers are avoiding a particular model orbrand, and then to subsequently know where to reach those consumers.

Two studies produced by J.D. Power and Associates can provide a better understanding ofnew-vehicle buyer behavior and thus aid marketers in creating more effective marketingplans and advertising campaigns. The first is the 2008 Avoider Study which measures new-vehicle buyers brand and model-level awareness and related perceptions. The second isthe 2009 Power Auto Offline Media Report which measures traditional media usage ofprincipal drivers. Combining the metrics within each of these studies can give marketerspowerful insight into new-vehicle buyer behavior.

Consider GMs HUMMER H3 in the Midsize Utility Segment. Using data from the 2008Avoider Study in the chart below, we can see the huge disparity between perception andreality. The H3 has the highest gas mileage avoidance in its segment (56%): which is morethan two times the segment average (23%). In fact, the H3s gas mileage avoidance isnearly double that of the next closest competitor, the Dodge Durango (29%). However, thehigh avoidance isnt justified since the H3s gas mileage is actually better than the Durango,and is competitively positioned within its segment.

Gas mileage serves as a good example of where consumer perceptions can negatively

implementation of its consumerincentive program, sales of newvehicles in Germany increased21 percent in February 2009,versus the same month a yearago, while other Europeancountries showed declines.

Assessing the cost of the bill ata time when deficits and thecosts of bailouts are runninghigh could be a problem. But,according to auto industrylobbyists and Hill staffers, theidea of stimulating salesthrough incentives for greenervehicles should have supporton both sides of the aisle. Thishas legs, says one RepublicanSenate staffer. It will bepopular with voters and a lot ofpeople on both sides.

All automakers would benefit,but Asian-owned companieswould actually benefitdisproportionately to those inDetroit. Based on 2008 fueleconomy figures analyzed byAutomotive News, 48% ofChryslers passenger carswould qualify for incentives,while 63% of Fords wouldqualify and 49% of GMs. One-hundred-percent of Hyundaisand Toyota's U.S. builtpassenger cars would qualify,while 90% of Nissans and 93%of Hondas would qualify.

The flipside is that none of theAsian companies' vehicles builtoutside North America wouldqualify for the vouchers.

Ford issued a statement ofsupport. By providingincentives to purchase a newvehicle, the legislation wouldhelp reduce consumer costs,jumpstart the economy and helpsupport millions of good jobs inevery state across the nation,the automaker said.

Many automakers jacked upsales incentives in January andFebruary, but to not muchadvantage. There comes atime when piling on moredollars doesnt work to youradvantage, and a lot of peopleare just staying out of themarket until they see somebetter economic news, saidFord chief sales analyst GeorgePipas. February sales wererunning at an annualized rate of9.12 million, the lowest level



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leading provider of car dealer internetmarketing tools that move onlineshoppers into live conversations with cardealers, today announced a licensingagreement with TK Carsites, a leading[...]

Digital Dealer Magazine's AutomotiveMarketing and Online Advertising Newsand Best Practice Articles for CarDealers, Internet Sales Managers andOEM Interactive Marketing Professionals

The Internet is getting grayMore older Americans are going onlinethan ever, emarketer reminds readers ina story today. According to the PewInternet and American Life Project, from2005 to 2008, the largest jump inadoption of Internet usage was by usersages 70 and older. Internet penetrationamong people ages 70 to 74 increasedby 19 percentage points from 2005 to2008. For people 75 and older, theincrease was 10 percentage points. Bycomparison, the percentage of a that bigdemographic target -- users ages 25 to29 -- held steady during those years, at85%. Fewer older Americans wereonline than their younger counterparts,but people ages 55 and up accountedfor nearly one-third of Web audiences inlate 2008, and typically spent more timeonline than young adults.

AutoNation to make car paymentsfor job lossAutoNation Inc rolled out a new incentiveprogram on Wednesday that covers upto six months of car payments on new orused vehicles for consumers who losetheir jobs, Reutersreports. The "Payment Protection"program will cover the payments as thebuyer looks for a new job, said MikeMaroone, president of AutoNation, thecountry's largest dealership chain, in aninterview. "It is especially timely in thisenvironment," he said. "There are reallytwo big issues in retailing, availability ofcredit and consumer confidence. Thisattacks the consumer confidenceissue." It's similar to Korean automakerHyundai Motor Co Ltd's program and costs nothing for the buyer, AutoNationsaid. It launched at 33 South Floridadealerships on Wednesday, excludesbusiness purchases and may launchnationwide, Maroone said.

Black Book signs 3,000th ActivatorcustomerBlack Book announced that it has signedBob Boyte Honda in Brandon,Mississippi as its 3,000th customer for its

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impact a models success. By knowing what H3 gas mileage avoiders purchased instead ofan H3, we can use the 2009 Power Auto Offline Media Report to determine the best mediasources to advertise in based on media usage habits.

In the Midsize Utility Segment, the Jeep Grand Cherokee has 24% gas mileage avoidanceand is one of the most frequently purchased vehicles by H3 gas mileage avoiders. Bothvehicles have comparable gas mileage and the demographics of H3 and Grand Cherokeedrivers are very similar: most are married Caucasian males age 45-64.

In order to correlate the data from the two studies, it must be comparably based. Toaccomplish this, Ive based the 2009 Offline Media Report data to principal/joint decisionmakers, 2007, 2008, and 2009 model year vehicles, and the Midsize Utility Segment. Thisbasing will closely mimic the 2008 Avoider Study since it is based to new-vehicle buyers(i.e. decision makers), 2007, 2008, and 2009 model year vehicles, and the Midsize UtilitySegment.

For the media usage example, Im going to use the top five magazines most frequently readby H3 and Grand Cherokee drivers/decision makers (shown in the chart below). Thesemagazines represent a chance for HUMMER to address gas mileage perceptions, allowingthem to reach more potential buyers for the HUMMER H3. Publications like People, BetterHomes and Gardens, and Time are opportunities for conquest since drivers of both modelsare frequent readers. Advertisements in these magazines, emphasizing the H3scompetitive gas mileage, can increase H3 purchase consideration, and thus create theopportunity for the H3 to lure buyers away from the Grand Cherokee. This is one smallexample of the potential insights that can be gained by using these two studies together.

In the past year, the automotive industry, among many others, has seen drastically reducedadvertising budgets. It is now more important than ever for marketing plans and advertisingcampaigns to be precisely targeted: maximizing the return for every dollar spent. The 2008Avoider Study gives marketers the ability to determine where consumer perception ismisaligned with reality, and the 2009 Offline Media Report is the tool that enables marketersto know where to advertise.

Automotive Videos Selected to be of Interest to Car Dealers, Internet Sales Managers andOEM executives who are also Automotive Enthusiasts!

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since 1981.

As consumers hold on to theircars longer, the media age ofcars on the road climbed to 9.4years in 2008, and the mediaage of trucks rose to 7.4 years,both records. There are roughly249 million vehicles on the roadtoday, according to R.L. Polk.

The vouchers cover vehiclesmade in Mexico and Canada,but favor those made in theU.S. A $4,000 voucher isavailable for a car made in theU.S. meeting the fuel economystandard. A $5,000 vouchergoes for a car that gets 30 mpg.A car built in Mexico andCanada getting 27 mpg gets novoucher. But one reaching 30mpg gets a voucher of $4,000.

Trucks and SUVs meeting thefuel economy standard built inthe U.S. get a $4,000 voucher,while those made in Canadaand Mexico get $3,000. Abusiness replacing a work truckwith one that gets greater fueleconomy of any kind gets a$5,000 voucher.

If the bill gains traction, it willlikely have a cap on the totalcost and layout by the taxpayer,favoring consumers who actfast. The savings could be bigfor those buyers who takeadvantage of the program as itis written. Incentives for someof the vehicles that qualify canbe as high as $3,500 just fromthe automakers.

Non business buyers of full-sized pickups and sport utilityvehicles wouldnt see muchbenefit beyond currentincentives because thosevehicles dont meet the fueleconomy aspect of the deal.

The bill comes out at a timewhen GM and Chrysler aretrying to justify billions more intaxpayer loans to avoidbankruptcy. The deadline forproving their case is March 31.

Automotive Digital Marketing,Advertising, CRM and SalesManagement Links for CarDealers, Sales Managers andOEM Interactive MarketingManagers



Activator automotive Web site product.The company thanked the dealership bysending them 3,000 candies in a crystalbowl.

Online ads part of Saturn's 'we'restill here' campaignFor the first time since the financialdifficulties of General Motors beganthreatening the companys existence, aG. M. division is running advertising thataddresses the effects of the precarioussituation, The New York Times isreporting. A campaign for the Saturndivision now under way features dealers known in Saturn-speak as retailers talking frankly to consumers. Thedealers urge potential car buyers not tobe deterred from considering Saturn bythe problems confronting G. M., theAmerican automotive industry or theeconomy in general. The campaign alsoincludes radio, newspaper and onlineads.

Buick, Jaguar rated mostdependable by J.D. PowerBuick tied Jaguar as the mostdependable vehicle brands in aninfluential study released today by J.D.Power and Associates, The DetroitNews reports. Lexus, Toyota andMercury brands also ranked in the topfive of the 2009 Vehicle DependabilityStudy, which measures problemsexperienced by owners of 2006 modelyear vehicles. Ford Motor Co. nettedhigh marks with all three of its brandsranking above the industry average. ItsMercury Grand Marquis was the mostdependable large car, and two Lincolnvehicles were top-rated in theirsegments, according to thestudy. Chrysler LLC, however, only hadits namesake brand score above theindustry average while Buick andCadillac were alone among GM's eightbrands to score better than the averageof 170 problems per 100 vehicles. Buick,which improved from a sixth-placeranking last year, had 122 problems per100 vehicles.

250 auto dealers join newmyTimesautos.com Web SiteThe Washington Times newspaper haslaunched an online service to drivecustomers to auto dealerships bymatching buyers with the dealersthrough dealer tools that are costeffective and offer bold functionality. ThemyTimesautos.com service includesa search engine, administrative tools,enhanced video options, searchconfiguration and inventory optimization,electronic dealer contact, and affiliation

Edmunds AutoObserver Articles

Global News: Cadillac Distributor Files Bankruptcy Protection; U.K. CarProduction in Freefall; German Steelmaker Cuts JobsIn global news, General Motors' distributor in Europe has filed for the equivalent ofbankruptcy protection from creditors, U.K. auto production is plummeting, and Germany'slargest steelmaker is cutting thousands of jobs.

GM Bondholders Tell Regulators Debt-Swap Plan Is Risky, UnfairBy Michelle Krebs

Representatives of General Motors' bondholders, facing a March31 deadline to negotiate concessions with the automaker, chargein a letter to federal regulators that GM's proposed restructuringwill not necessarily keep GM out of bankruptcy, and if GM doesfile bankruptcy, their investments would be worthless.

GM's restructuring plan submitted to the U.S. TreasuryDepartment on February 17 may not keep GM out of bankruptcyas it appears "the company is putting too much faith in a near-term turnaround in the economy that would enable annual car and truck sales to reachprevious levels," said the letter sent Sunday to Treasury Secretary TimothyGeithner as well as Lawrence Summers, Steven Rattner and Ron Bloom, who serve onPresident Barack Obama's automotive task force.

Obama Recognizes Unpopularity of Auto BailoutPresident Barack Obama didn't give any hints about which way his administration wasleaning in terms of more loans todomestic automakers, General Motorsand Chrysler. But he did acknowledgethe unpopularity of such loans by theAmerican public, during his interviewwith CBS' 60 Minutes, which airedSunday night.

The President said he is still committedto helping GM and Chrysler avertbankruptcy, but he says they have yetto demonstrate they can remaineconomically viable. And there aremajor political obstacles.

AIG's Automotive Connections: "Red" Poling's Son Receives Biggest BonusTurns out Doug Poling, the son of former Ford Motor Co. Chairman Harold "Red" Polingtopped the list for biggest bonuses paid to executives of American International Group Inc.,an honor that earned him a personal visit by protesters over the weekend.

News reports say 48-year-old Poling, an executive vice president in charge of energy andinfrastructure investments, received -- and says he will return -- the $6.4-million payment hereceived in bonus.

Abu Dhabi Investor Becomes Daimler's Biggest ShareholderBy Michelle Krebs

Even the seemingly strong andmighty need help in this dismal

We will display links inthis section that may beof interest or could beput to good use by ourmembers. Please send linksand site descriptions to RalphPaglia using the messagesystem at the top of the page.

Automotive News DealerSection This is a great placeto check out the latest andgreatest automotive newsrelevant to dealers, auto groupsand large publicly tradedretailers.

Ward's Dealer Businesshas been a long time trustedsource of objective andsometimes exclusive news forpeople working in automotiveretail.

Cars.com'sDealerAdvantageeNewsletter and BestPractices website is a greatplace for tips, techniques,research statistics andinterviews with automotivedigital marketing and salespractitioners.

Edmunds.com has an onlinepublication named"InsideLine" which features acombination of new vehicleroad tests, latest automotiveindustry news, car showinformation and much more. Ihighly recommend InsideLine toADM's automotiveprofessionals.

For anyone who has grown asuccessful retail Internet salesoperation, the importance ofselling used cars is a majorcomponent. I highly recommendthe AutoRemarketing.cominformation and news siteto stay up on the latest bestpractices and tactics used tosell used vehicles.

SEM Dealer SEMdealer.comallows you to enter your site'sURL and receive a searchengine ranking analysis onGoogle, Yahoo and MSN sentto you in a useful matrix formatthat uses keywords generated



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with top research tools like Kelly BlueBook and Carfax.com. The sitelaunched with the participation of 250area auto dealers. "Our web site had 25million page views in February and is onpace for 28 million in March," said EdFierstos, Classified Advertising Managerat The Times.

Dealer.com adds EnterpriseSolutions DivisionBurlington, Vt-based Dealer.com,the provider of online marketingsolutions for the automotiveindustry, announced the full-scale launchof its Enterprise Solutions Division, aspecialized group devoted exclusively tomeeting the needs of OEM and largedealer group clients. The companysays development of the division beganover a year and a half ago andhas grown into a unique team thatprovides OEMs and large dealer groups"unmatched flexibility, scalability, speedto launch, network reliability and provensuccess."

Getting the maximum exposurefor your inventoryMore Info on the Digital DealerConference

Only the wise surviveMore Info on the Digital DealerConference

The ADP Digital Marketing Group offersAutomotive Digital Marketing ProgramImplementation Consulting and a 2 DayDigital Advertising DIY Campaign LaunchProgram for Car Dealerships andAutomotive Dealer Groups

economic environment as wasproven over the weekend whenGermany's Daimler AG, parent ofMercedes-Benz, sold nearly $3billion worth of shares to an AbuDhabi investment firm. The stocksales will generate much-neededcash for the automaker and giveDaimler a single large shareholderto ward off any potential takeover byan outsider.

The two companies announced Sunday night that Aabar Investments PJSC would buy 96.4million of new Daimler shares for $2.7 billion. Aabar, with a 9.1 percent stake in Daimler,now becomes Daimler's largest shareholder.

Global News: Mitsubishi Restructures in Europe; China's Chery Launches NewBrands; China's Dongfeng Cuts SpendingIn Europe, Japanese automaker Mitsubishi announced plans to restructure that includingmoving its corporate headquarters and eliminating jobs while in China, Chery launched twonew brands as Dongfeng announced capital spending cuts.

Chevy Camaro: My Muscle Car's More Like a Prius Than YoursBy Bill Visnic

DETROIT -- Back when the carbusiness was fun and nobody knewone hydrocarbon from the next,muscle car talk was big-block V8s,cam-lobe profiles -- and, of course,mine's got more horsepower thanyours.

Now, you'd be forgiven for wonderingif the new-generation 2010 Camaro --a nameplate with a storied historybuilt around all of the above -- evenoffers a V8.

The new Camaro hit showrooms this week. In the information distributed to the press, theoverview summarizing the 2010 Camaro carries the headline, "The Chevy Camaro -- A Fun,Efficient Sports Car for the 21st Century." There is lengthy discussion about the newCamaro's design, interior, even safety features, but not a word about the engines thatpower this reincarnation of the brand's most famous muscle car.

Global News: Ford Supports GM in Europe; British Motor Show Cancelled;Brazilian Auto Sales Surge; Seat Workers Vote for Pay FreezeIn news from around the world Thursday, Ford of Europe offered support for GeneralMotors Europe's request for government aid, the 2010 British International Motor Show wascanceled, Brazil car sales this month are rising and union workers for Volkswagen's Seatsubsidiary approved a two-year pay freeze to prevent layoffs.

Obama on Leno: Talking Auto IndustryBy Michelle Krebs

President Obama didn't spend much timeduring his historic appearance on TheTonight Show talking about the autoindustry to car-crazed host Jay Leno. Butwhat he did say made it sound like heunderstood that new-car sales aresimply too low for the industry to besuccessful.

President Obama noted that the U.S. carsales are running at an annual rate of 9million vehicles, well below even theusual rate of replacement for worn-out vehicles, and that 14 million new cars a year would

from your dealership name andlocation.

Social Media OptimizationA blog focused on using socialmedia networks to improvesearch engine rankings.

i-Lead Control Many dealersmake the mistake of paying forduplicate leads every month. i-Lead Control is a systemdesigned to automate thetracking of duplicate leads soISM's can focus more time onselling cars, and less time ontracking duplicate leads.

BZ Results You've heard theraving fans, and the ravingcritics! But until you investigatethis group of car guys and theirunique holistic system approachto Digital Marketing, you'll neverunderstand why so many bigInternet Volume dealers use BZResults Digital MarketingSystems.

Automotive InternetResource iSMToday is a blogthat brings news of interest tointernet sales managers.

AI Dealer Brian Hoecht'scutting edge technologyconverts site visitors into onlinecar buying customers using aninnovative shopping cartapproach.

Ford National eBusinessWeekly This is a powerfulonline tool for Ford and LincolnMercury ISM's and BDCManagers which providesmultiple tools, resources andguidance on how to manageInternet Sales operations.

FordSEM.com is an onlineenrollment form for Ford andLincoln Mercury dealers toenter the URL they want tocheck and then receive a reportthat Ford pays for showing theorganic ranking of theirdealership web site in the 3major search engines when keywords are used that combineFLM makes and models withthe names of communities near



AutoConversion Search EngineOptimization (SEO) and Search EngineMarketing (SEM) Advice and Guidance

Silver bullets and car salesMarketing on the Web has taken a hardturn recently towards video and in 2009video marketing may be all the rave. Butwill video marketing be just another trendthat phases or at least balances out in 2-3 years? Chances are YES, it will. From2003 to about 2006, pay-per-clickadvertising, particularly in the auto [...]

Filtering noise with Social MediaIn the past I had often posed the idea ofblogging and social networking as part ofthe CRM or BDC process. I saw it as away to organize and cultivate individualrelationships for dealers to sell morecars. Arguments against this suggestthat CRM is about marketing toindividual needs and that blogging [...]

Dealership Racketeering, Part IIIRead Part I or II When I engage withdealers about how blogs and social

be more normal.

Newly Born Baby Boomers: What Cars Will They Buy?By Michelle Krebs

When he was Toyota's top American executive,Jim Press often cited his visits to the hospitalnursery to support his prediction that U.S. motorvehicle sales would hit 20 million units a year.

"What I see in each of those baskets is 20purchase cycles," Press, now president ofChrysler, would say of the rows of babies --future car buyers -- in cribs.

Press no longer predicts 20 million vehiclesales; instead he sees 14 million at best for the near future. Nevertheless the hospitalnurseries are jampacked with a record number of new babies.

Some New Cars Now Less Expensive than Used Cars, Edmunds.com ReportsSANTA MONICA, Calif. - The deals on some new cars are so generous that they actuallymake the new car less expensive thanthe one-year old used version of thesame model, according to a pricinganalysis by Edmunds.com, parent ofAutoObserver.com.

"Compared with new vehicles sales -which are at lows unseen in decades -the used car market is doing well,"observed Edmunds.com CEO JeremyAnwyl. "Desirable used vehicles arebecoming harder to find, pushing up their prices, while today's new cars are heavilydiscounted. This is creating an unusual economic event: It can actually be less expensiveto purchase a new car than a used car."

GM Takes Issue With Wall Street Journal CoverageBy Michelle Krebs

DETROIT - General Motors has gone public with the fact that ithas issues with the Wall Street Journal's coverage of theautomaker's situation and its constant focus on a GM bankruptcy.

In a blog post on GM's Fast Lane, the automaker points out that:"In headline after headline, story after story, the front pages ofthe paper have promoted bankruptcy as a solution for GM."

The final straw for a frustrated GM was a Journal story this weekentitled "GM's Chief Shifts Posture on Surviving Bankruptcy,"calling it "yet one more distortion of GM's position on this criticalissue."

Auto Suppliers Get $5 Billion From TreasuryBy Bill Visnic

The U.S. Treasury Department Thursday extended support to the auto industry's financiallyteetering supplier base, saying it will extend $5 billion in loan support that will be channeledthrough major automakers.

The Treasury Department will guarantee payment of receivables for components suppliedto automakers.

Following Hyundai Lead, AutoNation Offers Payment GuaranteeBy Michelle Krebs

Taking a cue from Hyundai's highlysuccessful Hyundai Assurance program,AutoNation, the nation's largest dealershipchain, will be offering its customers a

the dealership's location. This isa nice gift from your partners atFord's Digital Marketing Team inDearborn.

The Auto Channel onlineinformation site is one ofthose interesting Automotivefocused sites that is supportedby advertising revenue. Thereare many articles and reviewsthat i find on the AutoChannelsite and nowhere else, so ihighly recommend this be oneof your news and update sitesthat you check out each week.

Digital Automotive Trends andInsights from Razorfish

From the Razorfish LivingLab: CarvilleEditor's Note: Sequesteredwithin Razorfish's New Yorkoffice is the Living Lab, aflexible space that is partresearch laboratory and partliving room. One day this pastsummer a Microsoft Surfaceappeared in the Living Lab.Experience Lead BryanHamilton describes how he andseveral colleagues put it to ...

Here in my car 2.0:Rinspeeds shape-shifting,taboo-breaking, iPhone-enabled concept carIn previous installments of thisseries, we've covered a fewexamples of phone-carconvergence such as the LandRover LRX. We would beremiss if we did not report onthe iChange, the latest conceptcar developed by Rinspeed thatwas recently unveiled at theGeneva Motor Show. Frank M.Rinderknecht, ...

Pick me, pick me! Helpingwidgets stand out in afragmented spaceWeb marketing used to focuson driving traffic to one landingpage or destination, but thefragmented digital landscapeand growth of portable contenthave created ways for brandsto take their sites -- or pieces ofit -- to the traffic. Consumerscan handpick content and have



media can effectively cultivate salesopportunities, they like what they hear.They get charged. But often in the midstof battle some dealers seem confusedand unsure of their role. They struggle toincorporate these new tools into theirexisting BDC [...]

Dealership Racketeering, Part IIRead Part I In the early days of Internetand the auto industry, some dealersjumped in to having a web presence andeither made it work or didnt. Some didntbother. Some waited a while and letthings develop. Some pioneered. Iremember the bitterness dealers wouldhave for Internet customers becausethey had too [...]

Dealership RacketeeringInstead of attending NADA this year inNew Orleans I participated in aLandmark Forum which was a 3-day 33-hour workshop designed to helpparticipants bring forth the presence of anew realm of possibility for yourself andyour life. While I do appreciate someaspects of New Orleans, attendingNADA there at this particular [...]

The Internet Marketing TotemPoleWatching the Bush administration beingphased out has been exhilarating. Iimagine there is as much relief for Bushand his family to be leaving office asthere is for the people of the UnitedStates. I am relieved, but for his sake,not mine. Time Heals I expect that timewill be good to Bush. There [...]

Dealerships are not a commodityPart II. So here we are, just more than 2years since AutoConversion wasconceived. During this time I have seenblogs and bloggers come and go and Ihave seen some wonderfully grow. JeffKershner for example has experiencedtremendous success with DealerRefreshwhich I think has given numerous peoplethe inspiration to pursue their [...]

Take care of your neighborPart I. Building a business from theground up has proven to be a gruesomechallenge, especially for BHAGs like methat tend to seek out rainbows. Asidefrom the time and money required youalso are faced with tremendous mental,emotional, and spiritual hurdles for whichfew can afford comfort. Even with allthese fascinating [...]

Top Rankings are losing groundSo the SEO game seems to be evolvinga bit. Over the past few years, contenthas been king and linking has been vital

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guarantee to cover payments on the new or used vehicle they purchase for six months ifthey become unemployed.

Programs like Hyundai's and AutoNation's are an attempt to tackle the No. 1 reasonconsumers aren't buying cars: lack of confidence.

Buick, Jaguar Top

Automotive Digital Marketing Professional Community (Adm) Welcome Car Dealers, Dealership...

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