Automated Engagement: Electronic Receipts and the Future of Geo
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Transcript of Automated Engagement: Electronic Receipts and the Future of Geo
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Automated EngagementElectronic Receipts and the Future of Geo
Tyler Bell @twbellWhereConf 2012
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The Costanza Wallet
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Consider the Humble Receipt…
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Usually Retained for
•Expense Reporting
•Returns
•Exchanges
•Credit card purchase verification if you really have your act together
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Usually Go in the Bin
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Quantified Self, Consumer Engagement
Receipts are a singular, massive, & almost-wholly unexploited resource of engagement data
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A Huge Source of Engagement Data
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Receipts are Touchpoints between two spheres of activity
The Business
The Consumer
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• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
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• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
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Only a few retailers provide electronic receipts
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PDF FFS
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HTML
Structured Table
Microdata/Markup
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• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
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http://windowsteamblog.com/windows_live/b/windowslive/archive/2011/10/03/hotmail-declares-war-on-graymail.aspx
I am in UR Inbox, Killing UR D00ds
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Lemon
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Eyeona
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ShopSanity
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Slice
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Shoeboxed
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• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
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MerchantMerchantAccount
PaymentNetwork
CardIssuer Cardholder
Electronic payments
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• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payments Mechanisms
To whom do we look for Innovation
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Mobile Payments:
For the first time in history users will [in principle]
have access to their own purchase history in
structured, digital format
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As Users:
We must demand control of this information
As Developers:
We must ensure that this information is employed responsibly for the user's
betterment
Receipt Data will be the next Battle
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Remember Fire Eagle? User control over 3rd party consumption
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Long Live Data