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Experian Automotive
Auto AudiencesAutomotive marketing insights at your fingertips.
Page 2 | Experian Automotive
Built from the National Vehicle Database with:
126mhouseholds
450analyticalmodels
Morethan
800mregisteredvehicles
Experian’s precision solutions help meet your automotive audience needsExperian has a unique advantage over other automotive data providers, it’s our data assets. With the unsurpassed insight from our North American Vehicle DatabaseSM of more than 800 million historical and current vehicles in the US, along with industry leading ConsumerViewSM database and advanced data science, we can offer Auto audiences catered to your needs.
The more than 450 syndicated Auto audiences are DPPA compliant and built using advanced data science and the most comprehensive auto and consumer data available. Auto audiences are ready to use across all channels and provide predictive ownership data, including in market by body style, make, make and model, vehicle price, vehicle age, vehicle purchase date and more for consumers planning to buy in the next 6 months.
Experian Auto audiences provide more power for automotive marketing. We help brands find and reach new customers, like no one else.
Brochure
Auto Audience
Experian Automotive | Page 3
Standard portfolio
IN-MARKET
OWNER
Consumers in-market for a vehicle purchase in 180 days in the following audience segments.
Likely vehicle owners in the following audience segments.
Body Style
Alt FuelCarCompactCompact or SubcompactCrossover CUVFull-size CarFull-size SUVFull-size TruckFull-size VanLuxury CarLuxury CompactLuxury CUVLuxury SUVMid-size CarMid-size TruckMinivanSmall or Mid-size SUVSports CarSubcompactSUVSUV or CUVTruckVan or Mini Van
Body Style
Alt FuelCarCompactCompact or SubcompactCrossover CUVFull-size CarFull-size SUVFull-size TruckFull-size VanLuxury CarLuxury CompactLuxury CUVLuxury SUVMid-size CarMid-size TruckMinivanSmall or Mid-size SUVSports CarSubcompactSUVSUV or CUVTruckVan or Mini Van
In-Market Lease
In-Market LeaseIn-Market Luxury LeaseIn-Market non-Luxury Lease
Vehicle Age
0-5 years old6-10 years old11+ years old
Vehicle Shopping Price
<$20K$20K-$30K$30K-$40K$40K-$50K$50K-$75K$75K+
Vehicle purchase
0-6 months 7-12 months13-24 months25-36 months37-48 months48+ months
In-Market New / Used
New VehicleUsed VehicleUsed < 5 year old vehicleUsed 5+ year old vehicle
In-Market Make
Acura®Alfa Romeo®Audi®BMW®Buick®Cadillac®Chevrolet®Chrysler®Dodge®Fiat®Ford®GMC®Honda®Hyundai®Infiniti®Jaguar®Jeep®
Owned Make
Acura®Alfa Romeo®Audi®BMW®Buick®Cadillac®Chevrolet®Chrysler®Dodge®Fiat®Ford®GMC®Honda®Hyundai®Infiniti®Jaguar®Jeep®Kia®Land Rover®
In-Market Make-Model
148 Audiences on Make and Model level
Owner Make-Model
200+ Audiences on Make and Model level
Kia®Land Rover®Lexus®Lincoln®Mazda®Mercedes-Benz®MINI®Mitsubishi®Nissan®Porsche®RAM®Subaru®Tesla®Toyota®Volkswagen®Volvo®
Lexus®Lincoln®Mazda®Mercedes-Benz®Mercury®MINI®Mitsubishi®Nissan®Pontiac®Porsche®RAM®Scion®Smart®Subaru®Suzuki®Tesla®Toyota®Volkswagen®Volvo®
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Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.
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