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Experian Marketing ServicesA reference guide to all the ways Experian can help your marketing efforts

Experian Marketing Services

| Experian Marketing Services

ContentsConsumer contacts and insights

ConsumerView 6

ChannelView 8

Club Canvasse 9

Link 10

Segmentation

Mosaic 14

Mosaic Digital 15

Mosaic Data Packs 16

Financial Strategy Segments 17

Location analytics and geo-marketing

Local area data 20

Micromarketer G3 21

Location analyst 22

Suppression

Delphi for Marketing 26

Intact 28

Digital media and marketing services

Experian Social Ad Manager 32

Experian Media Trading Services 33

Cross-channel people-based audiences 34

Bid enrichment 35

On-site enrichment 36

DMP services 37

International data coverage 38

Pandora 39


Experian Marketing Services |

Deliver the experiences customers deserve This guide provides a comprehensive list and explanation of all the products and services Experian offers that you can use to help your clients deliver the experiences their customers deserve.

The hardest part of marketing is truly understanding the customer. Only when a marketer has a clear and thorough understanding of their customers are they able to deliver the experiences that make the difference.

By treating every customer as an individual it’s possible to establish 1-2-1 relationships and really connect.

Experian helps brands combine people-based marketing with data-informed decision making to build this understanding and engage with customers on their terms.

www.experian.co.uk/marketing-services

http://www.experian.co.uk/marketing-services



Consumer contacts and insights

ConsumerView 6

ChannelView 8

Club Canvasse 9

Link 10



ConsumerViewAll our UK consumer data, in one place

For over 250 clients, ConsumerView provides a definitive and consistent view of the UK adult population, containing accurate cross-channel contact data aligned with in depth insight to drive improved consumer marketing engagement.

All contact data is from trusted sources, with monthly updates ensuring accurate and up to date records for use in your campaigns.

• 49m names and addresses for enrichment

• 42m names and addresses for prospecting

• 30m email addresses

• 19m mobile numbers

• 10m landline numbers

Reach, Enrich and Engage…With comprehensive cross-channel contact data, ConsumerView enables you to extend the reach of your marketing campaigns. It also helps enrich your understanding of your customers with deep insight into consumer characteristics, lifestyles and behaviours. With over 500 variables and incoporating Experian’s lifestyle (actual) data, ConsumerView can create a 360 degree view of today’s consumer. Its common currency delivers consistent marketing messages to target audiences across all channels allowing you to engage with your consumer via: social media, traditional and mobile web, digital display and banner advertising, direct mail, poster sites, affiliate marketing and addressable TV advertising.

Propensity modelsConsumer Propensities are a library of modelled propensities for a range of characteristics, chosen from self reported lifestyle surveys and research data. For example, they indicate the likelihood of an individual or household to own a particular product, or use a particular service. 235 modelled propensities are available.



TriggersExperian can provide daily, weekly or monthly life event triggers to identify the right time to deliver a message. These triggers can be based on important life events like moving home or having a baby. Matching this ‘trigger’ with a huge array of consumer insight to help identify the right audience, decipher the right message and deliver this from a cross channel perspective, helping to ensure that at this critical purchasing time your clients’ organisation is front of mind.

iCoderiCoder enables you to enrich your clients customer data by linking it to the 49 million UK individuals available within ConsumerView. iCoder can be accessed in two ways: either an installation to a machine on your own premises, or accessed 24/7 online via Experian’s secure website.

A comprehensive set of linkage keys are appended to your data to enable maximum match rates. These include:

• postcode

• household

• family

• address

• surname

• individual

• email address

• mobile telephone number

By uploading your clients customer data, and appending licensed ConsumerView variables, iCoder allows you to create insightful customer profiles to help your clients better understand their audience.

www.experian.co.uk/consumerview

http://www.experian.co.uk/consumerview



ChannelViewAll the data we have for your clients’ contacts across every channel

Unlock the potential of your clients’ data by filling the gaps and adding more contact points. Begin to understand the individual behind the record. Transform a single contact into multiple access points – enhancing your clients’ multi-channel marketing strategy.

There’s a multitude of contact points that today’s consumers are contactable on. If your client only has one of these pieces, there’s a world of insight and opportunity that is being overlooked.

• Enhance Email or postal addresses with geodemographic insight.

• Email Prospecting: Open up the online potential of a customer’s offline postal address by combining it with 33 million online email contacts.

• Email & Mobile Linkage: Enrich your clients existing customer records with any of our 500+ lifestyle variables or social-demographic models to add colour and help bring email and mobile data to life.

www.experian.co.uk/channelview

http://www.experian.co.uk/channelview



Club CanvasseExperian’s home shopping data co-operative for profitable customer acquisition and retention

Club Canvasse is Experian’s data co-operative for home shopping organisations and direct retailers. For your clients that are members it offers members access to information on the buying habits of over 17.7 million individuals that have purchased from two or more home shopping companies.

This data pool not only provides a unique source of highly responsive names for acquisition campaigns, but it also adds insight to existing customer data so customer management activities can be tailored based on a consumer’s individual purchasing behaviour.

This insight allows marketing offers to be differentiated dependant on how likely an individual is to respond. It also enables marketing spend to be targeted on those individuals who are likely to give you the best return via the most cost-effective channel.

www.experian.co.uk/club-canvasse

http://www.experian.co.uk/club-canvasse



LinkExperian’s single customer view solution

Intuitive data quality management software that provides the foundation from which you can build/support a consolidated single customer view.

Creating a single customer view for each and every customer can only happen if all data and information about them is integrated and stored, as one consolidated record on your customer database. Marketing communications can then be targeted according to a true understanding of their history with your brand, their service issues and their propensity to buy new goods and services.

www.experian.co.uk/scv

http://www.experian.co.uk/scv



Segmentation

Mosaic 14

Mosaic Digital 15

Mosaic Data Packs 16

Financial Strategy Segments 17



MosaicTHE demographic tool for profiling the UK population

Through a combination of Experian proprietary, public and trusted third party data, Mosaic condenses billions of pieces of information into a concise and easy to understand consumer classification. The solution segments the UK population into one of 15 high level groups or 66 detailed types based on their demographic characteristics, lifestyles and behaviours.

BenefitFully enabled across traditional and digital channels Mosaic is a common currency to consistently plan, deploy and measure marketing communications to target audiences.

Flexible technology means that Mosaic can be accessed in whatever way suits your business, from managed service or on-premise software to a web-based API for real time access.

We also have a specialised version of Mosaic available to all public sector clients.

www.experian.co.uk/mosaic

http://www.experian.co.uk/mosaic



Mosaic DigitalComprehensive insight into the digital behaviour of your consumers

Mosaic Digital is a powerful cross-channel consumer classification system built for today’s multi-channel world. It has evolved to help you understand your customers in extraordinary depth and detail, allowing you to communicate with them in the most relevant ways.

BenefitAs consumers become more savvy, more sophisticated and more demanding, understanding exactly who the audience is and how to reach them has never been more important. Mosaic Digital helps you understand the digital consumer.

Mosaic Digital provides comprehensive insights into consumers digital lives, their attitude to new technology, device ownership and online competency in today’s hyperconnected world and complex channel mix.

www.experian.co.uk/marketing-services/products/mosaic-digital.html

http://www.experian.co.uk/marketing-services/ products/mosaic-digital.html



Mosaic Data PacksComplimentary insights for Mosaic UK and Mosaic Public Sector

Mosaic is built to represent the geo-demographic themes within the UK population. The data sources used reflect this and whilst we attempt to provide insight in to as many facets of people’s lives as possible for the sectors we work with, it is an almost impossible task.

BenefitMosaic data packs make Mosaic even more relevant; extending Mosaic to create a version that is more specific to your clients sector and their focus areas. The structure stays the same, no need to adopt a new set of Groups and Types, Mosaic data packs gives your clients data that means more to them and answers the questions they would like answering.

There are currently three data packs available for Mosaic, visualised through SegmentationPortal.com: Charity, Health & Wellbeing and Travel & Tourism.

www.experian.co.uk/mosaic

http://www.experian.co.uk/mosaic



Financial Strategy SegmentsA tool for understanding consumers' financial attitudes and behaviours

Financial Strategy Segments (FSS) is Experian’s leading consumer classification focused on understanding the financial behaviour of the whole UK population. With up-to-date consumer insight, underpinned by Experian’s comprehensive data assets, FSS accurately reflects how consumers interact with financial services providers in today’s changing market. FSS’ depth of insight optimises targeting of products and services, maximising the return from customer and prospect marketing activity.

BenefitFSS provides customer insight across different markets including savings, investments, insurance, credit and banking enabling highly targeted marketing to acquire, retain and cross sell across all channels with the same delivery flexibility as Mosaic.

FSS optimises customer value through data driven insight that informs customer retention and cross-sell strategies.

www.experian.co.uk/FSS

http://www.experian.co.uk/FSS



Location analytics and geo-marketing

Local area data 20

Micromarketer G3 21

Location Analyst 22



Local area dataUnderstand the market in a local area

Local area data can be used across both the private (retail, property, leisure, media, automotive) and public sectors. The analysis of this data can be used for catchment profiling and ranking to:

• Understand previous, current and future demographics

• Assess market size, share and supply

• Understand media and other behaviours

Examples of counts estimates range from the number of households, the number of adults aged 18+ who drink bottled beer, the estimated weekly spend (£) at Waitrose, etc. The variables are created from c.223,000 Output Areas and 9,700 Postal Sectors.

Delivery methods; Local Area data can be delivered through Experian’s Micromarketer family of software (overleaf).



Micromarketer G3Geographical analysis for customers with sophisticated needs

Spatial analysis tools that allow you to build maps, network, catchments and drive time analysis. All products in the Micromarketer family suite can provide geographical analysis such as; understanding areas, deriving and ranking catchments, matching segmentation data, and profile customers all with differing levels of complexity profiling.

For the more technical user seeking a comprehensive spatial understanding, MMG3 is recommended. On the opposing end of the spectrum, location Analyst is preferred for users with simpler needs.

Benefits• Make informed location decisions

• Evaluate local areas to understand potential

• Benchmark performance between your catchment areas

• Understand how far your customers come from and plan the reach of your campaign to cover the right areas

www.experian.co.uk/micromarketer

http://www.experian.co.uk/micromarketer



Location analystGeographical analysis for customers with simpler needs

Location Analyst is a web-based tool that enables you to:• Profile your customers

• Import consumer postcodes, segment and profile this data using Experian’s Mosaic UK consumer classification

• Define a sales territory or trade area, profile the area and report on this using Experian’s range of local market information

• Compare and rank areas of the country to identify the concentration of your clients customers by store catchment, local media or postal geography

• Map and report

Map the location and coverage of your customers, sites and competitors, report on the coverage of products and services; visualise sales territories or trade areas.

Use Location Analyst to:• Understand customers

• Find new customers

• Benchmark performance

• Identify the potential of local markets

• Identify the attractiveness of sales or trade areas

• Visualise data

www.experian.co.uk/marketing-services/products/location-analyst.html

http://www.experian.co.uk/marketing-services/products/location-analyst.html



Suppression

Delphi for marketing 26

Intact 28



Delphi for MarketingProtect the interest of your customers while maximising the effectiveness of your marketing campaigns

By using Delphi for Marketing your clients can pre-screen customers to ensure they can afford their products and services.

Delphi for Marketing (DFM) identifies consumers likely to suffer from payment difficulties, this in turn results in:

• Better identification of the highest risk prospects to ensure responsible lending and reduce the number of declines at application stage.

• Early indicators of financial stress, often before accounts go into arrears, enabling a more proactive approach to marketing pre-screening.

• Improved lifetime profitability of converted prospects as they are less likely to have payment issues during the early stages of the customer lifecycle.

www.experian.co.uk/delphi-for-marketing

http://www.experian.co.uk/delphi-for-marketing



IntactA simple tool to clean and enhance your data

Experian Intact is an easy to use, online data cleansing tool, that provides 24/7 access without any need for prior technical knowledge, configuration or set up.

Intact's five-step process:1. Cleans and updates name, address, age and

phone number

2. Validates residency

3. Suppresses those who can’t or won’t respond

4. Matches records to remove duplicates

5. Enhances data with insight to help better target your customers/prospects

Utilising Experian owned and industry leading suppression files for database cleansing, as well as providing data enhancement services – whereby data attributes including age, marital status, income and a host of geo-demographic information can be appended to your data. In addition, our market leading segmentations; Mosaic and FSS can also be appended through Intact.

With the ability to obtain a FREE data audit, and purchase services on a PAYG basis Intact provides a simple to use, convenient and cost effective way to manage your data integrity.

www.experianintact.com

http://www.experianintact.com



Digital media and marketing services

Experian Intelligent Audiences 32

Experian Media Trading Services 33

Cross-channel people-based audiences

34

Bid enrichment' 35

On-site enrichment 36

DMP services 37

International data coverage 38

Pandora 39



Experian Intelligent AudiencesBuilding and reaching detailed and robust audiences to drive value in social media

Experian Intelligent Audiences is a leading Facebook and Twitter API Partner that helps advertisers leverage the power of Experian data across social channels.

With flexible, easy-to-use campaign management, reporting and optimisation capabilities, Intelligent Audiences helps marketers scale their programmes, make better decisions and acquire high value customers across social networks.

Unlike other platforms, Intelligent Audiences is built with an intuitive design and open cross-channel architecture, allowing Facebook and Twitter advertisers to use advanced audience personalisation, gain meaningful insights and increase their social advertising ROI faster.

Experian has data on more than 2.3 billion adult individuals in over 28 countries. 99.7% have been profiled, meaning brands are able to reach greater volumes of high-value customers more efficiently and grow their social advertising programmes to new heights.

www.experian.co.uk/alchemy

http://www.experian.co.uk/alchemy



Experian Media Trading ServicesBuilding accurate and robust audiences in a programmatic world, across all digital channels including display, mobile, TV and video

Experian’s programmatic experts use the extensive data sets at their disposal to purchase media and accurately deliver the right message to the right person, at the right time.

Experian’s Media Trading team provide best in class audience solutions for brands, agencies, technology platforms (DSPs and DMPs) and media owners. We work across direct and programmatic media, in a secure, compliant and trusted way.

By linking our ConsumerView database of 49m individuals and 25m households to client or publisher 1st party data, we can reach 99% of the UK’s targetable population.

We can help you deploy campaigns to the ‘always-on’ consumer across all digital channels - including display, mobile, TV and video. Our clients and partners work with us for customer acquisition, lookalike modelling, retention, audience extension, CRM targeting, and more.

www.experian.co.uk/marketing-services/products/media-trading.html

http://www.experian.co.uk/marketing-services/ products/mosaic-digital.html



Cross-channel people-based audiencesIn-house capabilities to leverage Experian data when creating a targeted Facebook Audience for your clients

Experian is an official Facebook data partner, giving you the ability to use our data in the Facebook environment to create highly targeted audiences for advertising activities on behalf of your clients. This provides a more targeted approach based on additional insights on the consumer, including affluence, consumer behaviour and lifestyle attributes.

Through our account whitelisting process, we can enable you to target off-the-shelf Mosaic segments directly tailored to your clients’ requirements. Experian’s team of data analysts can also work with you to help build the perfect audience. This could be based on pre-defined client requirements or by matching to customer data.

These audiences can be directly used for targeting through Facebook and Instagram.

The whitelisting process allows you to manage campaigns in house, no additional hidden costs, utilise audiences and is cost effective..

www.experian.co.uk/alchemy

http://www.experian.co.uk/alchemy



Bid EnrichmentSafely activating Experian data in the programmatic ecosystem

Experian has developed a proprietary method of linking its data assets to digital identifiers – including cookies and device IDs – with a high degree of confidence, allowing brands to target Experian audiences online.

What makes Bid Enrichment different is the way in which this data is activated. Experian data is appended in the heart of the ad exchange itself, enriching each bid individually, and issuing a new bid request for the combination of media and data. This crucial difference ensures that Experian’s data is priced dynamically, in much the same way as the impression itself is priced dynamically. This ensures that data can be applied to even the most price-sensitive campaigns: where traditionally data might cost many times more than the media itself, now buyers are able to bid for an enriched impression, with data costs determined by the auction process in much the same way as media costs would be.

www.experian.co.uk

http://www.experian.co.uk



On-site enrichmentBringing Experian’s data and insight to digital destinations

Experian’s on-boarded data assets – linked to over 90 million cookies and 30 million device IDs in the UK alone – can add value to any consumer engagement. Traditionally, marketers have focused on using data in an advertising context, particularly when determining to whom they should show a message. Increasingly, data is being used on sites and in apps to enrich and personalise the consumer experience throughout the entire journey.

On-site enrichment is Experian’s method for bringing data and insight to your digital destinations. Experian’s rich data sets can be applied to every consumer engagement with your site, whether or not you’ve engaged with them before. Experian can also surface the links between different devices that engage with a site, helping brands to get a better understanding of their consumer journey and where else they might be able to influence them.

www.experian.co.uk




DMP servicesHelping large marketers get the most out their DMPs

Data Management Platforms (DMPs) are an increasingly important piece of technology for marketers today, allowing them to unify, normalise and activate their first-party data assets across the marketing ecosystem. However, many marketers only really scratch the surface of use-cases, and miss out on the ROI they could achieve.

Experian’s managed DMP service offering is designed to help marketers realise the full potential of a DMP, and drive measurable ROI from their data-driven marketing initiatives. Not only do our team of data and marketing experts help drive the most value from the DMP itself, they help unlock the value of a brand’s data assets and provide rich insight and targeting capability from Experian’s own data.

www.experian.co.uk




International data coverageGlobal segmentation and data for international consumers

Experian utilises an unrivalled breadth and depth of data to help clients develop a detailed and accurate understanding of existing and potential customers.

Organisations must now align their business around the customer by harnessing marketing systems that support end-to-end, co-ordinated and intelligent engagement across all channels. Your customers see a brand — not a channel.

Globally, Experian holds demographic data on more than 500 million individuals in 250 million households and online behaviour data on 25 million internet users across 5 million websites. Experian segments over 2 billion consumers in 30 countries. The Mosaic Global consumer segmentation is a powerful customer insight solution providing organisations with an ability to understand detailed characteristics of customers in each local market.

Countries

Australia

Belgium

Brazil

Canada

Denmark

Finland

France

Germany

Greece

Hong Kong

India

Israel

Italy

Japan

Korea

Netherlands

New Zealand

Norway

Poland

Rep. of Ireland

Romania

Singapore

South Africa

Spain

Sweden

UK

USA

www.experian.co.uk/mosaic-global

http://www.experian.co.uk/mosaic-global



Experian PandoraData Management Solution for quality, governance and migration

Experian Pandora is a next generation data management solution that enables thousands of users worldwide to get more value from their data.

Powerful, market-leading software readily integrates with other Experian capabilities including reference data and validation, allowing users to combine their data quality, governance and migration initiatives within one solution and create a Single Customer View – for smarter business decisions.

Other capabilities of Experian Pandora include:

• Data Preparation

• Data Profiling

• Data Discovery.

https://www.edq.com/uk/solutions/experian-pandora/data-quality-management

https://www.edq.com/uk/solutions/experian-pandora/ data-quality-management

© Experian 2016.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.

The word “EXPERIAN” and the graphical device are trade marks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU.

All rights reserved.

Registered office address: The Sir John Peace Building, Experian Way,NG2 Business Park, Nottingham, NG80 1ZZ

T: 0845 234 0391 www.experian.co.uk/marketing-services

Cm - 518 - 0198

George West House 2-3 Clapham Common North Side London SW4 0QL

The Sir John Peace Building Experian Way Nottingham NG80 1ZZ

160 Dundee Street Edinburgh EH11 1DQ

Contact the team:

0845 234 0391

9 – 5pm Monday - Friday

www.experian.co.uk/marketing-services/industries/agencies.html

http://www.experian.co.uk/marketing-services/industries/agencies.html

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