Aurelia Heitz's Work Portfolio

AURÉLIA HEITZWORK SAMPLE PORTFOLIO

HeartlessA challenging board made for the experienced skaterDESIGN HUMAN FACTORS

Summary of Contents

AptosA timepiece that allows you to feel the evolution of timeDESIGN HUMAN FACTORS

North A Ferro�uid co�ee table to engage with friends rather than phoneBUSINESS DESIGN HUMAN FACTORS

Gooru Landing PageLanding page redesign for Gooru, a Search Engine for LearningPRODUCT MANAGEMENT DESIGN AGILE HUMAN FACTORS

Gooru Registration Redesigning the registration process for GooruPRODUCT MANAGEMENT DESIGN AGILE HUMAN FACTORS

VisionA modern toaster you have to see for yourselfDESIGN HUMAN FACTORS

KidogoAn a�ective behavior-changing energy consumption interventionBUSINESS DESIGN SUSTAINABILITY HUMAN FACTORS

Generation StationBuild a Minimum Viable Product for a PM coursePRODUCT MANAGEMENT DESIGN WIREFRAMES

Aurélia Heitz Page 3 Portfolio

The Process:

The Heartless board grants the experienced skater a new and challenging way to ride—and makes him look good while riding. Just as the skater knows how to make the most di�cult moves look easy, the simple Heartless form belies its complicated deck pattern and wheel mechanics. The two distinguishing features of Heartless are the hublesswheels and minimalist deck. The two mirrored half-decks that comprise the board form an elegant and symmetric curve in the negative space between them, ridding the board of inessential surfaces. The hublesswheels are composed of an inner static cylinder attached to the deck and a ball bearing mechanism that allows the rubber rims of the wheels to turn. The wheels are tapered so that leaning slightly on the deck makes the wheel roll on the smaller radius, which in turn allows the rider and board to turn. The aluminum deck is also �exible so that slight movements will easily allow carving. The smaller size of the board conveys a lightness for carrying around, bringing back the overall reason for skateboards to be the essential downtime to sur�ng.

“it’s all about the look, carving, and entertainment for my feet”

The Project: Redesign the skating experience, exploring space between board and skater.

The Solution:

DESIGN

Rapid Sketching/Prototyping

Formgiving/Industrial Design

Human Factors

Machinery

Looks-Like Model Making

CAD: SolidWorks

USER

INSIGHT

Wheel Mechanism:

Users

Excerpt of Sketches:

HEARTLESS.

Preliminary SolidWorks (exploring 3D shape)

Final Looks-Like Prototype:

Final SolidWorks

Physical Prototyping:

Aurélia Heitz Page 4Portfolio

The Project:


CAD: SolidWorks

Human Factors


Point of View:Aptos is a tangible way to experience time. Some people take time for granted and neglect how much time is passing by. This timepiece engages the owner through an inescapable physical awareness, allowing a concrete sensible passage of time. For example, if the wearer wakes up at noon, this wristwatch allows her to feel that half the day has already gone by. It motivates users to be productive with their day rather than waste it. On the other hand, this timepiece grants individuals to determine the time without visual requirement. If the users are preoccupied in a meeting or job interview, they can feel the time avoiding the inappropriate conduct of looking at the watch. This timepiece is designed for people who need to physically feel time.

How it works:Aptos is composed of two spirals: one full revolution containing tactile “bumps” and a second revolution providing space for the mechanically rotating “bump-pusher” inner band. At midnight, the watch begins (or resets) by being on the track opposite of the bumps. As time progresses, the inner band slowly pushes each bump which users feel against their wrist. Right before midnight, all 24 bumps have been pushed up and a whole day is over. To reset, the inner band revolves backward back into place.

Design a unique wearable timepiece.

Final SolidWorks

Aptos [ap-tohs] adj. Greek for

“tactile”

Mechanism:

APTOS.

“bump-pusher”“bump” Top of bump

Sketching

Solidworks

Prototyping

User Feedback

MidnightNoon1:00am

Top View


The Project: Redesign the toaster, exploring space between toast, mechanics, and user.

The Solution:



Human Factors

Machinery

Looks-Like Model

Design Research

Made with speed in mind, Vision eases the morning experience of a dashing single business(wo)man with an anticipatable toasted breakfast. The three distinguishing factors – the pivot, the transparent panels, and the timer – allow users to predict and foresee the desired result. Vision is composed of two enveloped heating glass panel containers, embedded with micro-wires, providing appropriate toasting elements to its contents. These two containers rest on their respective bottom front corner, and pivot around the main axis as it is pushed back to activate the micro-wires. With transparent panels, users can easily determine the current state of the toast, in conjunction with corresponding timers displaying time remaining until breakfast is ready. The sleek curves of the body not only connote a swift momentum, but also facilitate the toast retrieval once the container swivels back to its original position. Vision also includes a retractable crumb plate for residue removal simplicity. The transformed attributes of the toaster provide assurance to the rushed working (wo)man of a non-burnt breakfast, while attributing style to the modern kitchen.

DESIGN

USER

INSIGHT

“I never know how much time is left until the bread pops up, and then I’m always surprised/startled when it does.”

“I hate that you have to turn it upside down and shake it to get the crumbs out...”

“There is not enough space for my �ngers to get the toast out.”

Users

“I want to toast my bagel, but I can’t.”

Moodboard:

Excerpt of Sketches:

Final Layout Sketch

Describe your toasting experience:The Process:

VISION.

Elegance

ModernBusiness

SpeedOrganic

Innovative

Final Looks-Like Model


The Project: Advanced Product Design: Implementation (Senior capstone class project).

Industrial Design

Human Factors

Machinery

Looks-Like, Works-Like Model Making

CAD: SolidWorks


Business Strategy

Design Research

Inspiration:

(after 5 years)MARKET:

30% Market Penetration

$500 per Table

(market price)

$253,000Annual

Revenue

NORTH.

Final SolidWorks

Design:After observing several groups at boutique hotels focused on their personal technology rather than engaged in conversa-tion, I co-created an interactive Ferro�uid-contained co�ee table to encourage users to put down their smartphones and tablets, and start interacting with reality. Through the use of additional magnetic objects, this iron �uid (suspended in a distilled liquid carrier) allows company to engage in a visual dialogue that facilitates bonding and opens channels of communication beyond the spoken word.

Boutique hotel staycationers and vacationers who need to engage with each other rather than be exclusive with their personal electronics.

Point of View:

4 Tables per Hotel

400+ World Boutique

Hotels

Create dynamic scenes and patterns with magnets.

Ferro�uid with Magnet

Context Image

Final Model

Modern Bad Habits

Iron and liquid Boutique Hotel


The Project:

UX/Interface Design

Human Factors


Business Strategy

International Conference Presentations

KIDOGO.Create an a�ective behavior-changing energy consumption intervention.

Nanota. Nano Savings, Macro Change.

Sign inNew user?

Welcome to Nanota!

Nanota lets you redirect a portion of your electricity bill each month

...from yourpower company

...to an entrepreneurin a poor nation.

Sign in

Username

Password

The Bigger Project:As global energy demand is steadily increasing, it is important for the public to understand the environmental impact they are contributing to.

At Stanford University changeLabs, a small interdisciplinary team of designers and engineers functioning under a federal Advanced Rsearch Projects Agency-Energy (ARPA-E) grant, we believe that simply provid-ing energy data does not in�uence individuals to signi�cantly reduce residential energy consumption. Instead, interventions must dig deep to modify users’ unconscious bad habits. Through the combination of behavioral science principles, PG&E SmartMeters, ethnographic research, and interactive user experience designs, changeLabs devised behavior-changing interfaces displaying energy consumption data in an engaging and comprehensible manner, targeting speci�c motivational frames. With these interfaces, changeLabs will conduct a study examin-ing users’ motivational reactions.

Iterations:

Features:Kidogo Principles:

Kidogo is an a�ective approach that allows homeowners to re-map their energy savings as a currency to an emotional cause (currently in conjunction with Kiva.org), emotionally engaging the user to conserve energy. This application uses an original concept of nano-�nancing, enabling users to donate even the smallest loans to a larger sum contri-bution supporting international low-income entrepreneurs of their choice.

Next Steps:The emotion-targeted energy reduction approach is currently being developed congruently with two other behavior-changing applica-tions. Once completed, changeLabs will launch a scaled research study through Facebook and analyze the e�cacy of the behavioral tactics based on sensor feedback data tracking corresponding residential energy �uctuation. In the future, elements of the three interventions are forseen to combine, creating a widely e�ective interface.

How it Works:

The nano-�nancing concept currently operates through Kiva.org, a non-pro�t micro-�nancing organization, and as a Facebook application. ChangeLabs carefully selects and fully funds a predetermined number of low-income entrepreneur clients through the Kiva database and displays them on the Kidogo page. Kidogo users choose an individual to support and transfer the desired amount of energy savings the have (determined through their PG&E SmartMeter baseline information) to changeLabs through the secured application page. ChangeLabs uses this money to fund Kiva. Kiva loans the money to the entrepreneur who invests it in supplies, ingredients, or other requirements necessary to boost her business. Once entrepreneurs fully refund Kiva, that money then transfers back to changeLabs, and can be reinvested in future Kiva loans.

Kidogo: Swahili for

“a little bit” [even a little bit of energy can contribute to loans in

developing nations]

user changelabs

kiva entrepreneur

Homepage: displays energy

usage and savings, and supported contributions

Portfolio: keeps a record of

entrepreneurs contribution and

their basic information

Scroll through entrepreneur

options

Energy savings (kWh) user has

to loan

Status of the requested kWh

necessary to fully fund the

entrepreneur

Basic description and information

of the chosen entrepreneur

Increment of desired amount to

support

Kiva Widget

350 kwh

3.5 kwhYou've saved

Support

This entrepreneur needs

The Project:

Adobe Fireworks

Balsamiq Wireframes


User Research and Testing

User Stories

Agile Task Management (Jira)

BackgroundGooru helps teachers �nd and aggregate content for their students into a playlist called a “collection”. However, many �rst time users have di�culties understanding the product at �rst sight. To improve this experience, I researched current issues and gathered user feedback to develop the ideal user �ow. I worked with a UI/UX designer to design the �nal product and with developers to implement it over the course of 2 months from research to launch.

StrategyGoals: Teachers need to understand what our product does, how they can use it in the classroom, and how to get started.

Flow: They should understand the product in under 10 sec., play a collection to experience content, and either search to �nd relevant resources or start a collection from scratch.

I talked with several teachers to understand teaching meth-ods and how they could leverage collections in their class-room. We came up with 6 di�erent �ows accomplishing these ideas, each focusing on a di�erent aspect (as seen in balsamiq wireframes), working closely with teachers and stakeholders to narrow the ideal �ow.

MetricsIn the two months after the feature launch, the bounce rate decreased from 9.13% to 5.96%.

Increase �rst user’s engagement and product understanding.

GOORU LANDING PAGE.

Balsamiq Wireframe

Final Fireworks

Balsamiq Wireframes

The Project:

Adobe Fireworks

Balsamiq Wireframes


User Testing

User Stories and Flows

Agile Task Management (Jira)

BackgroundGooru helps teachers �nd and aggregate content for their students. One of the product’s signi�cant feature is converting a passerby into a Gooru user. The original �ow contained several points of confusion and was missing key aspects for users under 13. In this project, I worked with a UI/UX designer to design the �nal UI and with developers to implement it.

The Flow Diagram

StrategyWorking with teachers, the support team, and analytics to understand painpoints, I developed a simpli�ed and ideal �ow, incorporating feature improvements:

- Encouraging users to sign up with Google account - Adding messaging to guide users through the process- Preventing uncon�rmed users from publishing collec-tions (to promote account con�rmation and security)- Complying with COPA laws for students under 13 �ow- Unintentional user mistakes due to UI - Gathering more user information (ie. course teaching or studying) to provide a personalized experience

With a feature this intricate, I leveraged the use of diagrams to communicate every inch of detail with several teams (design, leadership, QA, support, devel-opers, marketing, etc).

MetricsAs this feature is newly implemented, I am still gath-ering data to report and con�rm product improve-ment. However, with in a week, we have seen signi�-cant improvements and fewer human error.

Improve the registration experience on Gooru.

GOORU REGISTRATION.

The Project:

Work�ows and Diagrams

Balsamiq

Human Factors


Point of View:

Work�ow:

Exercise equipment use up a lot of power. Companies like ReRev are seizing the mass concentration of gym-goers, and manufacturing machines that capture the kinetic energy created by the various equipment the gym-goers use (ie. bicycles, ellipticals, and stair steppers). However, these machines have no clear user-centric interface displaying the amount of energy users have generated.

Generation Station is a mobile application that tracks the amount of power generated during each individual workout session, and allows gym-goers to allocate that energy to various channels. This digital solution encourages awareness and participation in both �tness and energy conservation. For this project, I prioritized the features, did in-class user testing, and designed the work�ow of the product.

How it works:The Generation Station application pairs up with these green exercise equipment via bluetooth to determine the quantiy of kinetic energy generated. It then redirects the watts generated into understandable and relatable metrics, such as the amount of time you need to turn the light on or the number of washing machines cycles you need do. It allows the gym-goer to relate energy to their personal consumption, and motivates them to strive for more (ie. if they have more laundry to loads do).

Users can track their progress over time, and if they are part of a class, they can compare themselves to the overall score of the group. For the MVP, the users can channel the energy toward their home, a charity, or save it to buy merchandise. The next stage of this product is to create a larger community around the savings by integrating social features.

For a Stanford Continuing Studies course: build a Minimum Viable Product

Final Balsamiq Deliverable

GENERATION STATION.

Aurelia Heitz's Work Portfolio

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