auraline-process

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Identifying your objectives: Our creative and marketing staff meets with you to identify the objectives of your campaign and obtain an understanding of your products or services. The team brainstorms various ideas and rich-media strategies for realizing your goals. Ideas and strategy: Our creative director and producer offer you various ideas and strategies. These may include interactive games, greeting cards, contests, and rich-media e-invitations. Developing storyboards: We create and present storyboards, design comps, character designs, and written content for your approval. Production: We produce designs, animated characters, voice-over sessions, rich-media animation, and scripting to meet your needs. Regular meetings ensure an on-time and on-budget rollout. Integrating technology: Once your custom Auraline Engine is complete, a database is integrated and we incorporate our sophisticated detection system, which checks for browser versions, plug-ins, connectivity, and operating systems. Pre-launch testing: Now that the Auraline Engine is complete, we test it extensively to ensure your complete satisfaction. Launch: We bring the Auraline Engine online; immediately, data collection and real-time reporting become available. We use unique ID tags to track response rates and each visitor’s specific activity. Tracking: All campaign results are available online 24/7. © 2000 Auraline – 110 Rio Robles, San Jose, CA 95134 – 408-433-1481 Identifying your objectives Ideas and strategy Developing storyboards Production Integrating technology Launch Tracking AURALINE RICH MEDIA e-MARKETING SERVICE Integrating the Auraline Engine into your marketing campaign Pre-launch testing

Transcript of auraline-process

Page 1: auraline-process

Identifying your objectives:Our creative and marketing staff meets with you to identify the objectives of your campaignand obtain an understanding of your products or services. The team brainstorms variousideas and rich-media strategies for realizing your goals.

Ideas and strategy:Our creative director and producer offer you various ideas and strategies. These mayinclude interactive games, greeting cards, contests, and rich-media e-invitations.

Developing storyboards:We create and present storyboards, design comps, character designs, and written content for your approval.

Production:We produce designs, animated characters, voice-over sessions, rich-media animation, andscripting to meet your needs. Regular meetings ensure an on-time and on-budget rollout.

Integrating technology:Once your custom Auraline Engine is complete, a database is integrated and we incorporateour sophisticated detection system, which checks for browser versions, plug-ins, connectivity,and operating systems.

Pre-launch testing:Now that the Auraline Engine is complete, we test it extensively to ensure your completesatisfaction.

Launch:We bring the Auraline Engine online; immediately, data collection and real-time reportingbecome available. We use unique ID tags to track response rates and each visitor’s specificactivity.

Tracking:All campaign results are available online 24/7.

© 2000 Auraline – 110 Rio Robles, San Jose, CA 95134 – 408-433-1481

Identifyingyour

objectives

Ideas and strategy

Developing storyboards

Production

Integrating technology

Launch

Tracking

AURALINE RICH MEDIAe-MARKETING SERVICE

Integrating the AuralineEngine into your marketingcampaign

Pre-launch testing

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