August 10th, 2009 Dan Day ifbyphone
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Call Trackingwith
Dynamic Phone NumbersDan Day
August 10th, 2009
What is call tracking?• Using multiple phone numbers assigned to different marketing material to measure the success of marketing campaigns
Traditional:• Yellow Pages• Billboards• Mail
Online Call Tracking• Easily assign multiple local or toll-free numbers to a variety of sources
• Real-time reporting on the web
• Track phone calls alongside web data in Google Analytics
Dynamic Phone Numbers• Displaying unique phone numbers on your website based on referring keyword, search engine, or online ad campaign
• Keyword – Organic search results
• Campaign – Links on a page
• Domain – Referring website
Keyword Searches:• Dog Training• Dog Obedience
Call Now:1-877-555-1111
Call Now:1-866-555-2222
Campaign:• Links• PPC Ads
<a href=“mysite.com”>Visit Us</a>Call Now:
1-877-555-3333
Call Now:1-866-555-4444
Domain Referrals:• *twitter.com*• *linkedin.com*
Call Now:630-555-1234
Call Now:847-555-5678
Google AnalyticsTop Content
Source / Medium
Set Goals
Phone Mashups
Developer API• Trigger phone calls automatically based on events in your software, database or web applications.
• Control call flow based on caller interaction with your database seamlessly.
• Post call data back to your web application, customer database, or Google Analytics in real-time based on feedback from the caller.