Audio Market Overview 2017
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Audio in 2017: key data
Damian Radcliffe, University of Oregon
@damianradcliffe
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Infinite Dial 2016 from Edison Research How the study was conducted:A total of 2,001 persons were interviewed to explore Americans’ use of digital platforms and new media. From 1/5/16 to 2/10/16, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. Interviews were 52% landline phones and 48% mobile phones. About Edison Research:Edison Research (http://www.edisonresearch.com) conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo.
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Takeaways1. Podcast audience is loyal to the format.
2. Average person listens to audio 4 hours a day.
3. No of radio stations is increasing.
4. Still a lot of money in radio and audio. ($28 bn)
5. Competitive in terms of brands.
6. Advertising is the primary source of income.