US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
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TARGETSPOT U.S. DIGITAL AUDIO MARKET OVERVIEW Radio 2.0 – October 15, 2013
Transcript of US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
TARGETSPOT U.S. DIGITAL
AUDIO MARKET OVERVIEW
Radio 2.0 – October 15, 2013
INTRO TO TARGETSPOT
TargetSpot is the largest digital audio ad network in the US
60M Monthly Uniques 3000+
Audio Content Destinations
2
60M Uniques 3000+ Destinations
80+ Premium Content Partners:Terrestrial Radio Groups and Pureplays
Reach and scale are most important to our agencies
WE REPRESENT PREMIUM PARTNERS
3
TargetSpot platform delivers one-to-one messaging with…
WE HAVEEXTENSIVECAPABILITIES
CONFIDENTIAL 4
TARGETING
• Demographic
• Geographic
• Day part
• Music genre
• Content category
• Top-level domain
• Behavioral
MEASUREMENT
• 3rd party tracking
(DART, Atlas, etc.)
• TargetSpot Analytics –
post-impression analysis
• 3rd party campaign
effectiveness studies
EASE
• Dedicated team with a
single point of contact
• Professional audio
production as needed
INTERNET RADIO ADVERTISING IMPACT
STUDY & BENCHMARK DATA
THE INTERNET RADIO LISTENING AUDIENCE
KEEPS GROWING
42%OF THE U.S. POPULATION
IS LISTENING
Internet Radio is growing, while
Broadcast Radio is going strong…
65%spend the SAME amount of time or more listening to traditional AM/FM radio
Daily Broadcast Radio use is 1.7X higher
among those who also listen to Internet Radio
Daily Internet use is 1.2X higher
among those who also listen to Internet Radio
Internet Radio is growing, while
Broadcast Radio is going strong…
65%spend the SAME amount of time or more listening to traditional AM/FM radio
EXCEPTION: Adults 18-24 demographic
47% are spending LESS time with AM/FM radio
THEY ARE A VALUABLE
AND DESIRABLE AUDIENCE…
46% 51%54% 46%FEMALE
51%MARRIED
42%ARE HH WITHCHILDREN
22%HAVE A HHIOF $100K+
64%OWN THEIR OWN HOME
54%MALE
22%
THEY’RE LISTENINGFOR HOURS…
80%of all Internet Radio listeners spend 1–3 hours/day
35%of all Internet Radio listeners spend 1–3 hours/session
50%of listeners on a computer spend1+ hours/session
INTERNET RADIO LISTENING DAY:10AM―10PM*(Much longer than we
expected)10
Complements Broadcast Radio, which still owns
morning drive time.*
DEVICE OWNERSHIPIS ON THE RISE…
+87%ownership increase for tablets
+22%ownership increasefor smartphones
computer
ownership
FLAT
basic phone
ownership
DECLINED
MULTIPLE DEVICESARE INCREASING ACCESS
SMARTPHONECOMPUTERTABLET
38%spend more time
listeningon a smartphone
SMARTPHONE
44%spend more time
listeningon a computer
COMPUTER
48%spend more time
listeningon a tablet
TABLET
LISTENERS ACTIVELY CONNECT
WITH CONTENT
75%change Internet Radio
stations at least 1X daily (on the same service)(on the same service)
64%change Internet Radio
websites at least 1x daily(to a different service)
AND THEY ARE LOOKING
TO BUY!
56%are researching
57%are actively
Emailing72% 57%70% 51%
a product for future purchase
shopping while listening
Listeners are also…
Searching Reading Gaming
ADDING INTERNET RADIO TO AD CAMPAIGNS
INCREASES RESPONSE!
INTERNET BROADCAST
3.5X+ =INCREASE IN INTERNET
RADIOBROADCAST
RADIO CAMPAIGN
INTERNETRADIO
INTERNETCAMPAIGN
2X
+
+
=
=
INCREASE IN
AD RESPONSE
INCREASE IN
AD RESPONSE
visited company website
searched online for product information
purchased product or service retail
4% 15%
4% 14%
4% 11%
+Those listening to Internet Radio and Broadcast Radio are up to
8X MORE LIKELY
TO RESPOND(online & offline) to ads they
hear on Broadcast Radio.
became a “fan” or clicked “like" on a social network
called the companyfor info
purchased product or service online
sent e-mail or text to company
0% 8%
0% 5%
2% 5%
1% 4%
INTERNET RADIO LISTENERS ARE
MORE INTERACTIVE
63%
57%
49%
57%
52%
Search for new music
Play video clips
Search for artist or band info
49%42%
41%
39%
36%
35%
34%
32%
Play video clips
Review station recommendations
Access local concert info
Enter contests
2012 2011
LISTENERS ARE ALSO
INCREASINGLY SOCIAL…
visit social networking site while listening
60%chat with
friends while listening
39%recommend or
share stations or websites
37%
while listening listening websites
look at what others are
listening to
36%link Internet Radio
profile to asocial network
35%Like to see songs /
websites that others are listening to
32%
AND…
LISTENERS
CHOOSE TO
RECEIVE ADS!
86%of Internet Radio users
do not pay a fee for access to premium Digital Audio services
DIGITAL AUDIO LISTENING IS NOT A TREND,
IT’S A BEHAVIORDIGITAL AUDIO IS FIRMLY ESTABLISHED
� 42% of the population is listening
� 10AM-10PM listening day
� 1-3 hours daily listening
LISTENERS REMAIN HIGHLY ENGAGED
� 75% change stations at least 1X a day� 75% change stations at least 1X a day
� 64% change websites at least 1X a day
� 67% often look at the player
DEVICES DRIVE INCREASED LISTENING
� 48% spend more time listening on a tablet
� 44% spend more time listening on a computer
� 38% spend more time listening on a smartphone
LISTENING IS INCREASINGLY SOCIAL
� 60% visit social networking site while listening
� 37% recommend or share Internet Radio stations or websites
� 35% link Internet Radio profile to a social network
III Rencontres RADIO 2.0 Paris
Radio Augmentée & Publicité15 oct 2013 @ Ina Paris
250 professionnels / 50 intervenants
www.rr20.frwww.rr20.fr
Organisateurs :
250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres
Partenaires Platinum :
Organisateurs :
Nicolas Moulard
Xavier Filliol
