Audiences
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Transcript of Audiences
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New Media, New Audience?Arts Council Conference 25th November 2008
Grace Berkery, RTÉ Audience Research
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Source: Radio - JNLR TNS-mrbi 2007/4 and 2008/2, TV – AGB Nielsen Media Research, Jan-Dec 2007 and Establishment Survey, 2008
Traditional Media Continue to Dominate
• 3M or 84% of adults listened to radio on the average weekday in 2007
• 3hrs 47mins spent listening(average peak time 0700-1900 listener)
% Ever % Past MonthLive Streaming 11% 7%TV Set 12% 6%Mobile Phone 12% 7%
98% of households have a TV
Multiple sets in TV homes: – 52% have 2+ sets– 18% have 3+– 6% have 4+
FM, FM, FM! Just over 1 in 10 adults have ever listened to radio via non-traditional means
• 2.3M or 70% of adults watched TV on the average weekday in 2007
• 3hrs 12mins spent viewing(average peak time 1800-2329 viewer)
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Radio
TV
Traditional Media Day
Linear schedules
Source: TV – AGB Nielsen Media Research, Total TV, Radio – TNS-mrbi JNLR. 2007 Any Radio Mon-Fri average for adults 15+ nationally
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Source: Internet - JNIR July 2007-June 2008, TV Homes – AGB Nielsen Media Research Establishment Survey 2008
Time-shifted / Non-linear Consumption
9% of TV homes have a PVR (DVR)Regular users; 4 out of 5
use it weekly or more often 4% of adults have watched TV/videos online in the past
month (9% of internet users)
2% of adults have listened to/downloaded a podcast in the past
month(5% of internet users)
We typically watch or listen ‘live’ at the moment of broadcast
There is a growing appetite for the opportunity to ‘catch-up’ after the event, especially among younger adults
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Source: ABC Electronic May 2008. Nuala O’Faolain data is from RTÉ.ie, Urchin, Google Analytics
RTÉ.ie: Time-shifted Media
2.4M Content Streams
Video/Audio, Live/On-demand May 2008
2,372,941 RTÉ.ie May 2008 ABCe
650,000 Podcast/MP3 Downloads May 2008647,711 RTÉ.ie May 2008 ABCe
Currently 100+ titles available via RTÉ.ie
Marian Finucane interview with Nuala O’Faolain on 12th April 2008
Downloaded: 67,000 times post broadcast
Current JNLR figure is 347,000 on average Saturday(TNS-mrbi 2008/3 programme timeblock reach)
These figures are not consolidated back into JNLR or TAM Ratings
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2000
Programme podcast available on RTÉ.ie
2005
2007
Online streaming via RTÉ.ie
On Digital TV EPGs
DAB Digital Radio trials, with new & existing services
1st podcast only programme
2008
RTÉ Radio Content
Six new RTÉ Digital Radio Services online & via DAB:
• RTÉ Pulse• RTÉ 2XM• RTÉ Chill• RTÉ Choice• RTÉ Junior• RTÉ Gold
Availability is key!
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RTÉ Television Content
2008: 24-hour news service, streaming (& on-mobile)
2007: GAA Media Player
Live and On-demand via RTÉ.ie
Next Steps…
Digital Terrestrial Television (DTT): trial from 2006, planned launch 2009
RTÉ Media Player planned launch of IPTV ‘catch-up’ service in Q1 2009
User friendly way to access RTÉ programme content on one service
Various dedicated content services on RTÉ.ie
Some web-only content streamed via RTÉ.ie
RTÉ One and RTÉ Two are available in 98% of Irish TV Homes via many reception types
Source: TV Homes – AGB Nielsen Media Research Establishment Survey 2008
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Going to the Audience… Beyond RTÉ
RTÉ’s YouTube site
View video content via www.youtube.com/rte & ‘click’ back to RTÉ.ie
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RTÉ Drama: A New Approach
• New production model where the audience is viewer and commissioner
• Episodes created for Internet; viewed & voted for onlineo 1 winning team will create a full series of 6 episodes
o Aimed at under 30s, but primarily 19-24s
o Attract new audiences & develop new TV talent
Over 4,000 hits on www.rte.ie./storyland over October & November (to date)
122 submissions received by deadline of 17th November
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Putting the Audience First