Audience research.

Blockbuster film research.

The target audience for Toy story is mainly children, you can easily tell this from the

animated characters that star in it. Also the title implies that the film is a children's film as

it is about ‘toys.’ One of the marketing campaign techniques for this film was to actually bring out real toy versions of the characters which children then recognised

from the film and found the film more realistic. On children's channels in the

adverts, the advert for Toy story 3 was played showing it’s targets audience was children as

it was on a children's channel. Another technique was producing small versions of the characters and putting them as the free toy in a children's happy meal at McDonalds

which is a well known franchise.

The target audience for Drag Me To Hell would be age 15+ as the film is

certified a 15. The title implies that the film contains genre specific elements of

a horror film as it includes the word ‘Drag’ and ‘Hell.’ The main marketing

of this film was advertisement. Throughout the adverts of channels

later at night the Drag me to hell advert would be played. Also after horror films

on sky this film would feature as an advert after and also before 15+ films at the cinema this film featured as a

trailer.

The target audience for Avatar is not completely clear as the marketing campaign is so widely ranged to

different ages. The marketing campaign consisted of fancy dress avatars for

children and adults showing that the target audience was wide assuming

children and adults would have seen or know about the film. Also computer

applications for computer users to turn yourself into an avatar and also

discount on cinema tickets within newspapers and magazines to add

females and newspaper readers into the target audience as well.

A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon

B - Intermediate managerial, administrative, professional e.g. bank manager, teacher

C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person

C2 - Skilled manual workers e.g. electrician, carpenter

D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger

E - Casual labourers, pensioners, unemployed e.g. pensioners without private pensions and anyone living on basic benefits

Socio economic group.The social economic group that we are going to target with our film is both the D and E group. This is because the target audience for our film is 15+ and we have come to this decision because we have done our research and the general certificate for our genre

of film is 15+. Therefore this categorises our target audience as low income as they will mainly be students and not yet earning a full time wage.

Target audience.

Certificate 15+ (students)

Apply to both male and female

Location in a white room Socio economic group

D & E

Advertisements would be showed at 18:00 and onwards .

Campaign techniques include free or discount tickets in specific newspapers.

Mind map.

Magazine reviews , in low cost, student targeted magazines. E.g. Hello, ok.

Applies to people that can relate to feeling lonely or isolated.

Issues of mental health.

Half of the film focusing on a person who’s life stands still.

Other half of the film focusing on every day life and routine.

Characters age late teens.

Audience classification.Geographic segmentation is based on variables such as:Region: This kind of segmentation involves division of customer base by continent, country or state etc.Customer groups can also be formed on the basis of size of population of a particular region.Population density: urban, suburban, or rural climate

Demographic Segmentation includes: Age, Gender, Family lifecycle, Generation, Income, Occupation, and Education

Psychographic segmentation is based on customer’s lifestyle, activities, interests, and opinions etc.

Behavioural segmentation is based on actual consumer buying behaviour for particular products. Customers are segmented on the basis of their attitude towards brand loyalty, or user status indicating the first time buyers, potential buyers, benefits sought etc.

Our short film will be targeted in the UK in a suburb area as

Gaining research.Ways in which we plan to gain research is by carrying out both primary and secondary

research. The primary research we are going to do is both interviews and questionnaires of people similar age to our chosen target audience. Some secondary research we plan on doing is to look at similar films and their audiences, marketing campaigns and how

successful the film was to see whether we have chosen the correct audience.

Primary research.This is the questionnaire we designed and asked people.

The results concluded that

We used a website called find your tribe, which enables you to title your audience from filling

out a questionnaire as if you were the audiences taking in their likes and dislikes. Our result was “trackie” as we chose the cheaper options of aspects like clothing, alcohol etc as we known our socio economic group for our

audience is D and E.

Secondary research.

Our target audience.In doing research into target audiences we have managed to pinpoint our

target audience for our short film. We have chosen a target audience of 15+ who understand some aspects of mental health issues and who recognise feelings of isolation and loneliness. The techniques we are going to use to

ensure that we appeal to the right audience is making sure that factors like advertising will be published and advertised in suitable materials that are

targeted mainly at our audience, e.g. Low price as our audience socio economic group is both D and E so students and low income.