Audience Feedback- How audiences helped shape our product:

THE USE OF SOCIAL MEDIA IN INITIAL RESEARCH STAGES TO GET TO KNOW AUDIENCE AND SEE AUDIENCE FEEDBACK TO THE ARTISTS WORK RATHER THAN OUR OWN AT THIS STAGE

The use of social media:

When doing our initial research, learning about our chosen artist; Brayton Bowman, we decided to take a look at how his genuine audiences feel about his work, to do this we looked at Brayton’s website which included a footnote of links to different social media sites including Instagram, facebook and twitter.

From the tweets that we saw under the ‘Brayton Bowman’ search we saw a wholly positive reaction, showing us that people who have heard of him and listened to his music enjoy it, and enough to even go out and share it with others via such platforms as twitter.The ages of people tweeting about Brayton, from the ones we could view, were generally from 15-23 showing us a younger demographic appreciates his sound (as we had predicted earlier considering the popularity of pop and pop based genres among younger audiences)

The responses Brayton receives on his Instagram stand to confirm the positive reactions we saw on twitter, Brayton is very active on social media therefore showing connection with his audience who here consisted of mainly a 20+ demographic; having looked at these audience members own instagrams you could guess from their sharp and stylish photos that they enjoy a quirkier style of music, an edge that Brayton certainly brings to pop with electronic beats or funk, soul and r&B sounds – the latter being visible in Amy Winehouse’s music to which Brayton is compared to and inspired by.

Yet again the feedback to his work was positive on Facebook and proved a global audience with this particular person being from Cuba.

Facebook also aided us in audience research through the ‘people also like’ bar which showed suggestions of ‘similar’ artists or suggestions based on what audience members that like Brayton Bowman like. The results came up with ‘Will Smith’ as one of them; suggesting that people that like Brayton Bowman are into pop culture; enjoy watching films. Furthermore MNEK a ‘similar’ artist came up as recommended allowing us to look at and explore conventions of similar artists.