Audience research conclusions
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Transcript of Audience research conclusions
![Page 1: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/1.jpg)
Audience research conclusions
![Page 2: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/2.jpg)
• From the results I see that 53.12% of the results answered were by males and 46.88% were by females. This means I should target my magazine more towards males
![Page 3: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/3.jpg)
From the results, I see that the overwhelming majority (87.10%) of the people who answered the survey were ages 16-21 While the other values are much lower.
This means I should target my rock magazine towards them
![Page 4: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/4.jpg)
Peoples favourite artists all vary on this question, however a large percentage of these are rock bands which helps when deciding which bands to include.
This means I should include mostly rock bands in my magazine
![Page 5: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/5.jpg)
• When asking what bands people did not enjoy the music of I found that a large percentage of these answers were the names of Pop bands rather than Rock
• This shows me that I shouldn’t include any pop bands in my magazine.
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When asking what words people associated with rock music I found that the words
LoudDrumsAnger/AggressiveHeavy
Were most commonly used.
This shows that I should try and include these words in my magazine to make the genre of it clearer for the readers.
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• When asking what colour people associate with Rock
• Black was the most common with 68.75% of the votes but red was behind with 28.12% of the votes
• This shows that Black should be a common colour in my magazine to get people to associate the genre with Rock
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• When asking how often people buy music magazines 74.19% said that they never have however people on other have answered saying that they but it randomly or once every three months or a year
• This means that I should make my publication to Monthly if people only buy it at random times during the year to make it relevant to them.
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Most people have stated that the band featured on the cover (Main image) is what draws them to purchase the magazine.
From this I will make my main image stand out on the page
![Page 10: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/10.jpg)
• The majority of the people (38.71%) of people buy albums once a month.
• Some of the answers from other suggest that it only occurs once or twice a year and for others its completely random.
• This shows me that album reviews are not a priority however it should still be used as people still answered that they do.
![Page 11: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/11.jpg)
46.43% of the audience never go to gigs however the other 35% and 17.86% go either once a month or a couple of times a year.
This shows me that gig reviews and news should be used in moderation as it is not something the majority of people do.
![Page 12: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/12.jpg)
Most of the people said that they would want 50-60 pages in a rock magazine. (21.88%)
This shows me that I should use this as a guideline when deciding how many pages I should use and that it should be somewhere from 50-60
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• The majority of the people (43.75%) would pay £2.51 to £3.50 for a rock magazine.
• This shows me that I should use this price as a guideline when creating my own magazine and set it to something between these values.
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• The majority of the people on this question have answered that they like the Interviews with bands and exclusive articles with bands
• From this I will ensure to use interviews with bands and make them exclusive to my magazine.
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The majority of people have said that they dislike rock magazines as them seem cluttered and that they do not have enough pages
From this I will ensure that my magazine is clearly structured and use enough pages 50-60 for the price paid.
![Page 16: Audience research conclusions](https://reader036.fdocuments.in/reader036/viewer/2022070601/5884350d1a28ab39538b6281/html5/thumbnails/16.jpg)
• From the results, I can see that Radio and the internet were the most popular answers to the question of where they find about new artists from.
• This shows that if I advertise, the internet and radio would be my best options for getting the most people to find out.
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• 50% of the people who answered the survey would like to hear about new and upcoming bands and 46.88% would sometimes like to hear about new bands
• This shows me that I should include information about new bands and artists in my magazine but limit it and don’t include it too often.
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• 62% of the people stated that they would prefer an informal style of writing. From this I will ensure my writing is made to be informal for each article.
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42.86% of people would like to receive gig tickets in a magazine and 34.69% would like a CD and 22.45% would like posters.
From this I have noted that including gig tickets in my magazine should be made a priority.