Our target audience is mainly teenagers. This is because pop music is mainly aimed at a teenage audience.

Teenagers’ style normally is based from current styles in pop music videos. Which is a reason to why our focus audience is teenagers.

Pop music is also the main music played at parties and at nightclubs. It is a popular genre of music, which gives my group a lot of inspiration into what we can do with our music video, as we are teens.

Our target audience will mainly shop in high street shops such as ‘River Island’ ‘Topshop’ ‘New look’ etc.

Majority of our target audience will be in higher education.