Audience ResearchBy Rachael Lau 12.6

This shows us that teenagers between 14-16 and 17 + are interested in movies and films the most, therefore we will aim our film towards them as our target audience. By doing this survey I was able to find out more information about my target audience.

This results suggests that females seem to like watching movies/films more than male, which can help us decide which gender of target audience to appeal to.

What movie genre appeals to you the most?

Comedy IIIIIIII IIII IIIIII 18

Action III IIIIIIIIII IIIIIIIIII 23

Romance II IIII IIIII 11

Sci-Fi IIIIIII I IIII 12

Thriller IIIIIIIII IIIIIII IIII 20

Historical II I 3

Adventure I III II 6

RomCom IIIII I 6

Horror III IIIIIIIIIII IIIII 19

Drama I II I 4

As the results show Thriller, Action and horror is the top 3 genres that the majorities like to watch, therefore to suit the liking to our target audience we have decided to do a thriller film that contains the other 2 genres within the movie.

By doing this survey we were able to determine how often people watch film which resulted in ranges from everyday to whenever possible.

The trailer opening was what helped to promote the film the most. This allows us to know how important the opening two minutes of the film is, therefore we need to be clear and precise about how we present our character, genre and narrative within the opening two minutes.

Title feedback

The results show that the title “Eye for an eye” seem to appeal to our target audience more and it had the most votes, therefore we will use it as our title for our film.