Audience Research
Transcript of Audience Research
Would you be interested in watching a movie about 2
teenagers who fall in love on a gap year?
YesNo
Gender
MaleFemale
Age
15-1718-20
Favourite of these Romantic Movies
500 Days of SummerDear JohnThe NotebookEat Pray Love
Audience Research
What part of the movie is most important?
RomanceTavelStorylineGap Year Element
We found 20 people within our target audience and questioned them on various elements regarding the planning of our teaser trailer. These were the answers we got.
Voiceover or Title Screens with music?
VoiceoverTS with music
Should the characters be from separate countries?
YesNoWouldn't mat-ter
Which would you find more effective?
Slow PaceFast Pace
Music?
Slow and calmBuilding tension
Would you like the char-acters to be…
RelatableExciting
Should the characters speak?
YesNo, rather have music
Should the trailer be…
Creative splitscreenConventional single shots
View from plane
Moving travel shots
Different Settings
Props like plane tickets
0
4
8
12
16
20
View from planeMoving travel shotsDifferent SettingsProps like plane tickets
Would you like to see?