Audience Research

Samantha King

Audience Research

As of now I have analysed a selection of music videos in great detail, this has allowed me to further my knowledge and create a further analysis of the similarities between my chosen music videos of the genre I have selected, all of which are displayed on my blog. In addition, as part of my primary research I constructed a survey and posted it amongst various places where my target audience can easily access it, thus carry it out, allowing me to gain a further insight of the likes of my target audience. Now, I am going to display the results from the survey I produced to display the data I gained and create a typical audience profile based upon this.

http://www.slideshare.net/tdalmay/audience-research-task

Question 1 of 10

‘What is your gender?’This chart displays the data of which states a large segment of my audience (70%) are in fact females, in comparison to the minor segment of 30% of males that contribute to my target audience. This distinction allows me to make the assumption that mainly, the R’N’B genre is catered towards the female audience. However, this may not be necessarily so in general terms, yet this is significant because it has being previously portrayed that within the R’N’B genre itself, there is a clear dominance of females within the music videos of the likes of Beyoncé, Tulisa and Rihanna that I have studied. Yet, as previously drawn upon, it would be ludicrous to conclude in such ways as these artists are all females themselves, thus are evidently aiming to portray some kind of unity through there songs regarding women; as I discovered in several music videos that I have analysed. Therefore, these findings are not reliable in the terms of general R’N’B genre, yet just in terms of my advance portfolio project and the artists, listed above, that I have studied. It will be discovered later that a massive 90% of the individuals who of which took part in my survey, claimed to favour the R’N’B genre over a variety of others. Yet, as noticed, the vast majority of this are female. Thus, these findings cannot be generalised to the entire population.

Question 2 of 10

‘Which category below includes your age?’

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