Audience / Market / Production Research

• D1 - comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly

Evidence: Create A Presentation via Prezi orPPT

TASK

• Scrutinise the information in the AUDIENCE / MARKET + PRODUCTION Research PPT. Work in Pairs.

• Read all of the slides, make additional notes and complete the tasks.

• You will then devise a quiz to test the knowledge of your colleagues.

Audience Research

• Effective and successful media products target the right audience and communicate them in an effective way. As the media industry becomes more fragmented, competition for a share of the audience becomes even more intense. Knowing who your target audience is and what makes the tick, is therefore increasingly important.

• Audiences are classified by media producers in order to construct their products to appeal to them.

TASK 1 – Audience Classifications

• What does the the term DEMOGRAPHICS MEAN?

• Find and Print an example of a social demographic scale

• What does the the term Psychographics MEAN?

• Find and Print an example of a Psychographics social scale

Audience Research

Audience research is about investigating:

• statistical data about the size and profile of the audience for a particular media product

• the extent to which potential audience members are aware of a particular media product or service

• What members of the target audience think about particular products and services and their patterns of behaviour and potential use of the patterns

Demographics

• Demographics Means the way in which an audience can be classified according to a range of different socio-economic and personal factors such as age, gender, ethnicity, social class, occupation, level of education and sexual orientation.

• Most companies involved in media research and production puts people into different categories according to what sort of job they do, and what kind of income the have. The scale makes some very broad assumptions

Psychographics

• Information about a persons lifestyle is also important to advertisers and media producers as it gives them important clues as to what interests they have, how much disposable income they are likely to have and what type of media products they are likely to be attracted to.

• EG people who hava an active lifestyle are likely to be interested in media products that reflect this, so they might read health related magazines, watch travel programmes and visit sports-related websites

REMEMBER

• All commercial media texts are constructed with a specific audience in mind, and media producers invest a lot of time, effort and money in trying to find out exactly what their target audience want from their media products.

Audience Research Task

• EXTENTION TASK

• Visit www.getwalking.org• Who does the website appeal to ( Use your

audience profiles) • How do you know this?• Conduct Further research into who the Get

Walking website is aimed at

Market Research

• As well as looking at audiences, media companies are also interested in the market that their products will have to survive in. This involves looking at what the competition has to offer and comparing similar media products already in the market to see what the commercial opportunities are.

Market Research

TASK

Find an example of market research, if you were going to launch a new magazine. PRINT IT OUT! Can you incorporate this into your quiz? DEEEEEL?!

Production Research

This is needed to:• Provide content and gather material to allow a

company to develop the new product• Research the viability of actually making the

product• Investigate the technology and personnel available• Check out suitable recording and production

locations• Thoroughly research and plan production and post

production stages to ensure that it all runs smoothly as possible

Production ResearchThis is needed to:• Provide content and gather material to allow a

company to develop the new product• Research the viability of actually making the

product (cost)• Investigate the technology and personnel available• Check out suitable recording and production

locations (recce) • Thoroughly research and plan production and post

production stages to ensure that it all runs smoothly as possible

TASK

• Media producers will often go to a media agency to recruit talent and production personnel for a specific media project

• http://www.bbc.co.uk/filmnetwork/filmmaking/guide/production/cast-and-crew#roles

• Visit this site and find SPECIFIC information research that could be used to help you conduct production research PRINT IT OUT!

Now Create The Quiz!

Extension Task

• https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/mediaresearcher.aspx

• Read the job description of a researcher in the media.

• Imagine you work for a production company, and you are hiring a new researcher. Devise a list of questions for the interview to ascertain if they are up to the job!