Instrumentation is becoming ever

more important in automotive

vehicles, so the technology should

therefore continue to grow over the

next few years.

However, we still do not know which

providers will be the long-term

winners. To meet the demands of the

market and its users, it is important to

consider various conditions and

specifications.

Information such as speed, vehicle

condition and rear view camera

displays must be readable under

driving conditions characterized by

variable lighting, and that readability

must be continuously improved.

With the FPK cluster, Audi-Bosch,

provides the possibility to display and

use GPS and rear cameras. Its

advanced technology allows safer and

easier mobility.

The FPK cluster offered by Audi-Bosch

is competitive despite the proposed

features. That enables its use in

vehicles entered by a wide range of

manufacturers. This cost-performance

ratio is made possible by production in

low-cost manufacturing countries and

the experience Audi-Bosch has

acquired in the automotive market.

This report presents a complete

analysis of the dismantling of Audi-

Bosch modules, taken from the latest

Audi Q3 model. On this basis, it

provides the bill of materials and

manufacturing cost of the FPK Cluster.

The report also provides a complete

physical analysis and manufacturing

cost estimate for each part, including

the display, electronic boards and

various mechanical frames.

COMPLETE TEARDOWN WITH

• Teardown with detailed photos

• Component identification

• Printed circuit board cross-

section and cost analysis

• Complete and priced bill-of-

materials

• Manufacturing process flow

• Manufacturing cost analysis

• Estimated sales price

Latest Audi Q3 instrument cluster with immobilizer: Structural and cost

analysis

REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT

Title: Audi-Bosch FPK Generation 2 Instrument Cluster

Pages: 115

Date: February 2020

Format: PDF & Excel file

Price: EUR 3,990

Reference: SP20511

Audi-Bosch FPK Generation 2 Instrument Cluster

IC – LED – RF – MEMS – IMAGING – PACKAGING – SYSTEM – POWER - DISPLAY

TABLE OF CONTENTS

Overview/Introduction

• Executive Summary• Main Chipset• Block Diagram• Reverse Costing Methodology

Company Profile

Teardown Analysis

• Views and Dimensions of the System

• System Opening• Display Module• Main Electronic Board

• Top side – Overview, high definition photo, PCB markings, main and IC component markings and identification, discrete component markings and identification, passive component markings and identification

• Bottom side

• LED Right Board• LED Middle Board• LED Left Board• NVIDIA T124XA-P1-A1

Cost Analysis

• Assessing the BOM• Display Cost• PCB Cost• Component Cost• BOM Cost – Electronic Board• Housing Parts – Estimation• BOM Cost – Housing• Material Cost Breakdown by

Sub-Assembly• Material Cost Breakdown by

Component Categories• Assessing the Added Value

(AV) Cost• Main Board Manufacturing

Flow• Details of the Main Electronic

Board AV Cost

• Details of the System Assembly AV Cost

• Added-Value Cost Breakdown • Manufacturing Cost

Breakdown

Manufacturer Price

• Financial Ratios• Estimation of the

Manufacturer Price

AUDI-BOSCH FPK GENERATION 2 INSTRUMENT CLUSTER

RELATED REPORTS

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LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-ClassPhysical and cost analysis of the instrument cluster and infotainment display module available in the latest Mercedes A-Class Style Line.May 2019 - EUR 3,990*

LG LA080WV3 – 8-inch Display with Touch Panel for Car NavigationAn inside look at the reasons why LG Display is one of the top players in the automotive display market.June 2017 - EUR 2,490*

AUTHORS

Guillaume Robichon has joined

System Plus Consulting as a cost

technician in 2019. He is in charge of

reverse costing with a focus on

electronic boards and systems. He

holds a Technological Degree in

Electrical Engineering and Industrial

Computing from the University of

Nantes.

Audrey Lahrach is in

charge of costing analyses

for IC, LCD & OLED Displays

and Sensor Devices. She

holds a Master degree in

Microelectronics from the

University of Nantes.

COSTING TOOLS

REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT

Process-BasedCosting Tools

ParametricCosting Tools

WHAT IS A REVERSE COSTING®?

Reverse Costing® is the process of disassembling a device (or asystem) in order to identify its technology and calculate itsmanufacturing cost, using in-house models and tools.

IC Price+

MEMS CoSim+

MEMS Price+

Power CoSim+

Power Price+

LED CoSim+

3D PackageCoSim+

DisplayPrice+

PCBPrice+

SYSCost+

CONTACTS

ABOUT SYSTEM PLUS CONSULTING

System Plus Consulting is

specialized in the cost analysis of

electronics from semiconductor

devices to electronic systems.

A complete range of services and

costing tools to provide in-depth

production cost studies and to

estimate the objective selling

price of a product is available.

Our services:

• STRUCTURE & PROCESS

ANALYSES

• TEARDOWNS

• CUSTOM ANALYSES

• COSTING SERVICES

• COSTING TOOLS

• TRAININGS

www.systemplus.fr

sales@systemplus.fr

Our analysis is performed with our costing tools SYSCost+, IC Price+, Display Price+ and PCB Price+. System

Plus Consulting offers powerful costing tools to evaluate the production cost and selling price from single

chip to complex structures.

IC Price+

Performs the necessary cost simulation of any

Integrated Circuit: ASICs, microcontrollers,

memories, DSP, smartpower…

SYSCost+

Provides all component costs estimation including

PCB, housing and connectors, and a simulation of

the assembly cost and test process at the board and

system level.

PCB Price+

Performs the necessary cost simulation of a large

type of PCB substrates according to different

technical characteristics such as the material, the

metal layers, the type of Vias, etc.

Headquarters22, bd Benoni GoullinNantes Biotech44200 NantesFrance+33 2 40 18 09 16sales@systemplus.fr

Europe Sales OfficeLizzie LEVENEZFrankfurt am MainGermany+49 151 23 54 41 82llevenez@systemplus.fr

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Display Price+

It allows simulating the cost of most displays as LCD

and OLED.

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