Au Presentation 3.29.09
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Transcript of Au Presentation 3.29.09
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How do you shop and learn?
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• Watch TV• Read the paper• Listen to the radio• Attend workshops
and conferences• Read mail• Read email
• Search Google• Ask a friend• Read a review• Visit a website
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Social Media 101
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Agenda
• What is social media?• So what and who cares?• A caveat• 4 Tools• Getting started• Learn from the best• Things to remember
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What is social media?
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Internet-based tools to share information, learn and connect with others.
Examples include, blogs, Facebook, Linkedin & MySpace, YouTube, Flickr, Twitter and podcasts.
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Different from mass media
Social media• Ubiquitous• FREE• Easy to cut and paste
and share
• Social
Mass media• Inaccessible to most• Expensive• Short shelf life unless
re-purposed via social media
• 1-WAY
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So what and who cares?
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Social media is mainstream!
According to Forrester, 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.
Women 75% Men 73%18 – 29 year olds 87% 50 – 64 year olds 72% HI = $75,000 + 94%HI = $30,000 or less 57%
Source: Pew Internet and American Life Project
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Top 9 sites on the Internet
1. Google2. Yahoo3. YouTube4. Live5. Facebook6. Msn.com7. Wikipedia8. Blogger9. MySpace
Source: Alexa.com
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Most important
• It’s where your stakeholders are
Getting news - 70%Watching video - 56%Looking for info on Wikipedia - 47%Reading blogs - 32% (57 million people)Rating products, services or people – 32%
Source: Pew Internet and American Life Project
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A caveat…
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Don’t forget about Search and email
Read email 91% Use a search engine89%
These are the top-ranked online activities.
Source: Pew Internet & American Life Project
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4 Tools
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Blogs – Use them toCommunicate quickly
Put a real face on your organization.
Get found in Search
Build, organize and share content – educate.
Test new programs and services
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Social Networking Sites – Use them to
Build an audience, i.e. find new stakeholders
Increase brand awareness - educate
Ask your supporters to support you
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YouTube – Use it to
Show vs. tell your story – educate.
Break up the monotony.
Remember: It’s the 3rd most trafficked site on the Net
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Twitter – Use it to
See what people are talking about right now
Drive traffic to other sites – educate.
Give your org a human feelReach people you can’t reach anywhere else.
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Getting started
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• Set up Google Alerts and start listening to what people are already saying about you.
• Do a Google blog search on key terms
• Search Technorati and Alltop to find the influential bloggerss in your industry.
• Follow other nonprofits on Twitter to see what they are talking about.
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Learn from the Best
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Key blogs
• http://beth.typepad.com/
• http://www.nten.org/blog
• http://www.wearemedia.org/
• http://www.corporatedollar.org/
• http://www.nonprofitmarketingblog.com/
• http://www.marketingfornonprofits.org/
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Key books• Seth Godin – Flipping the Funnel (FREE e-book)• Charlene Li & Josh Bernoff – Groundswell: Winning
in a World Transformed by Social Technologies• Debbie Weil - The Corporate Blogging Book• Andy Sernovitz - Word of Mouth Marketing: How
Smart Companies Get Customers Talking• Dan Gillmore – We the Media: Grassroots
Journalism by the People, for the People• Joe Trippi – The Revolution Will Not Be Televised:
Democracy, the Internet and the Overthrow of Everything
• Clay Shirky – Here Comes Everybody!
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Things to Remember
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Nothing is perfect. Well, almost nothing…
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You will lose control of your message.
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Some audiences may not be ripe – yet.
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It takes a lot of time and creativity to succeed in
social media.
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Connect with me!
Jocelyn HarmonEmail: [email protected]: www.marketingfornonprofits.orgTwitter: @jocelynharmon