Attracting and RetainingNew Customers with Mobile Technology

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Attracting and Retaining New Customers with Mobile TechnologyToday’s consumers are smarter, more empowered, and better connected than ever before. With competitors only a click away, few businesses are truly ‘THE ONLY GAME IN TOWN’ anymore, which makes attracting and retaining customers infinitely more challenging.

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Attracting and Retaining New Customers with Mobile Technology

FOCUS ON RETENTION, NOT JUST ACQUISTION

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Attracting and Retaining New Customers with Mobile Technology

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According to Flowtown, acquiring a new customer is 6 TIMES more costly than retaining a current one. This underscores why loyalty programs are such a powerful way to boost profits.

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Attracting and Retaining New Customers with Mobile TechnologyMeanwhile, Forbes identified a sizeable opportunity for business owners who have yet to implement or fully develop loyalty programs of their own.

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Attracting and Retaining New Customers with Mobile Technology

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MAKE IT EASY FOR CUSTOMERS TO BUY

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Attracting and Retaining New Customers with Mobile TechnologyIt may come as a surprise to learn how many business owners still, in 2013, do not accept credit card payments.

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Attracting and Retaining New Customers with Mobile TechnologyAccepting smartphone payment via NFC is another way to remove friction from the sales process.

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Attracting and Retaining New Customers with Mobile Technology

If your business doesn’t offer NFC coupons or redemption, now may be the time to jump in.

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Attracting and Retaining New Customers with Mobile Technology

EMBRACE MOBILE MARKETING

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Attracting and Retaining New Customers with Mobile TechnologyMobile has rapidly evolved into the next big marketing channel, thanks to an ever-growing audience of device owners.

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Attracting and Retaining New Customers with Mobile TechnologyAccordingly, eMarketer projects mobile advertising will skyrocket by as much as 400% over the next 4 years:

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Attracting and Retaining New Customers with Mobile TechnologyIn the battle to find and retain customers, it’s becoming critical to establish a mobile presence and firmly integrate mobile technology into your overall marketing strategy to engage customers on their own terms.

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Attracting and Retaining New Customers with Mobile Technology

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Sources:CayanForbeseMarketerFlowtown