Attorney Marketing - Ignite Your Firm's Potential!

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You Need A Web Marketing Partner for Your Law Firm

Transcript of Attorney Marketing - Ignite Your Firm's Potential!

Page 1: Attorney Marketing - Ignite Your Firm's Potential!

You Need A Web Marketing Partner for Your

Law Firm

Page 2: Attorney Marketing - Ignite Your Firm's Potential!

“If you had a room full of prospective clients raising their

hand, but you weren’t in the room, how do you expect to

answer their questions, gain their trust, or sign them as clients?!- Eric Dawe, Partner, D&G Legal

Marketing on converting prospects to clients.

Page 3: Attorney Marketing - Ignite Your Firm's Potential!

83%Of prospects validate what they

find offline through an online search. How does your online

strategy represent your law firm?

Page 4: Attorney Marketing - Ignite Your Firm's Potential!

“The key is to present the right content to the prospect at the

time they need it in an engaging manner, across all channels both online and offline, with consistent

branding.

- Eric Dawe, Partner, D&G Legal Marketing on

converting prospects to clients.

Page 5: Attorney Marketing - Ignite Your Firm's Potential!

71%Of “cold” prospects form an opinion

and contact a lawyer based upon their website.

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91%Of prospects TRUST what is known as “social proofing” – what other’s

say… referalls and testimonials.

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$1,250/moAttract new clients in your local market, increasing annual revenue and case load, on average, 10 – 30%.

60+%Growth is what I personally guarantee or your 2nd year is on us!

$15k/yrIs MUCH less expensive than ANY other form of marketing to REAL prospects, not at random.

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Mobile It is imperative your website is mobile friendly because: Two-Thirds of the U.S.

now have Smartphones!

Law Firms generate 68.3 MILLION searches PER MONTH. – Approx avg. for any specific area – 2,500/mo

Google’s share of U.S. mobile search – 89%

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Local SearchMaking sure you are an option in your local search area WILL increase your market share and annual revenues!

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

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Responsive People use different devices at different times in the day. Make sure your website is responsive and works on ALL of them!

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Google SearchWe live in a digital age, and the most qualified prospects are the ones searching for your services. Google doesn’t care

about the size of your law firm or your advertising budget… We WILL help your firm be an option for those raising their hand in

need of your help!

Only 6% of traffic comes from paid ads… typically costing $100+ per click!

67% of website traffic comes from Organic Search listings

91% TRUST ‘social proofing’, listings, referrals, and testimonials.

88% TRUST online reviews from people they don’t even know!

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Hope this helped!

Any questions?

You can find me, Eric B Dawe, Partner, D&G at:404.495.5797

[email protected]