Annual Review2010 – 2011

improving deaf and disabled people’s access to live music

Chair’s Review

Attitude is Everything’s third year of operation as an independent

charity and Company Limited by Guarantee has been a year of

achievement. My heartfelt thanks to our last Chair, Derek Garland,

for taking our organisation from a small project to the thriving charity

that it is today.

I am delighted to report that during the year 2010 to 2011, Attitude is

Everything received increased funding from the Arts Council and are

scheduled to become one of the Arts Council’s National Portfolio

Organisations from April 2012. Our Assessment Summary Report

stated that we received increased funding because of our track

record, vision, strong leadership and commitment to including Deaf

and disabled people in mainstream music opportunities.

In 2010/11 we welcomed two new patrons to the organisation:

Drugstore and Matthew Hancock MP. We also added five new

Trustees to our Board, each with significant skills that will

compliment the staff team skills and contribute to the organisation as

a whole. We completed our Strategic Plan for 2011 - 2015, which

gives clear direction to the organisation for the next four years.

Our key achievements for the year include our Tower Hamlets

partnership project and our Club Attitude Showcase at Glastonbury.

Our partnership project with the Tower Hamlets Arts and Events

Team is the first project to set our acclaimed Charter of Best Practice

as an Event Standard for festivals. Our second Club Attitude

Showcase at Glastonbury Festival attracted an audience of 800 (our

largest yet) as well as significant media coverage, including the

leading article in The Independent Arts Review.

I want to thank all our donors and sponsors, but special thanks go to

Lukas Muehlemann for a substantial private donation, and to

Glastonbury Festival and Festival Republic for their donations. I am

grateful for continued support from Michael Eavis and Melvin Benn.

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Attitude is Everything relies on help from many skilled and

enthusiastic people to carry on its important work. All of our Trustees

bring considerable and invaluable experience to the governance of

this organisation. Our Patrons, the Steering Group and

Subcommittee members, office volunteers, Mystery Shoppers,

Information Tent workers and stewards not only devote their free

time to us, but also lead the way in improving access for Deaf and

disabled people. Finally, the Board and I recognise that we have a

dedicated staff team who are very passionate about what they do.

They are invaluable to us and to the future of the organisation.

Stephen Reid, Chair

Stephen Reid

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Achievements in 2010 - 2011

2010/11 was a year of delivering our re-designed services and projects,

reaching further than before and thus achieving a more positive

experience for Deaf and disabled music-lovers in the UK.

Our specific aim for the year was to create our Strategic Plan, which we

finalised on 31 March 2011. The Plan sets out our way forward from April

2011 to March 2015.

We also secured a significant funding increase from Arts Council England;

the 48.4% increase will provide four more years of core funding and will

allow us to employ a Festival Project Manager from 1st April 2012.

In the current economic climate, I am proud that ArtsCouncil England has chosen to invest in ourorganisation. We have secured the highest amount offunding, and for the longest amount of time, to date. Thismeans that we can secure our long term sustainability andassist many more live music and outdoor arts venues,festivals and organisations to improve their accessibility.

Suzanne Bull, Chief Executive Officer, Attitude is Everything

We assisted 263 organisations with a mixture of services, including

specialist advice, Disability Equality Training, assistance in completing

Action Plans, Mystery Shopping feedback reports, Access Reports,

Access Audits, and Stewarding and Information Tent services for their

festivals. This is a tremendous achievement, as our target for 2010/11

was to assist 100 organisations.

Charter of Best Practice

Our groundbreaking Charter of Best Practice continued to attract thesupport of music venues, clubs and festivals. Music venues andfestivals that sign up to the Charter agree to improve access andraise staff awareness as they progress through the three levels ofthe Charter: Bronze, Silver and Gold.

This year, we increased the number of Charter Venues and Festivalsto 42, up from 30 in 2009/10. We also created a network of moreaccessible venues and festivals which will enhance the quality of theexperience for Deaf and disabled audiences and artists at musicvenues and festivals.

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“

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Aberdeen Press and Journal Arena

Band on the Wall Manchester

Bournemouth International Centre

Brighton Dome

Bristol Academy

Brixton Academy (London)

Cambridge Junction

Camden Centre (London)

Cardiff International Arena

Colchester Arts Centre

Earls Court Exhibtion Centre

Glasgow Academy

Hallam FM Arena (Sheffield)

Islington Academy

King's Hall Exhibition & Conference

Centre (Belfast)

KoKo (London)

Leadmill (Sheffield)

National Indoor Arena

(Birmingham)

Nottingham Arena

Odyssey Arena (Belfast)

Roadmender (Northampton)

Scottish Exhibition and Conference

Centre (Glasgow)

Shepherds Bush Empire (London)

The Brighton Centre

The LG Arena (Birmingham)

The Roundhouse (Camden)

The Sage Gateshead

The Royal Albert Hall (London)

Wembley Arena (London)

Venues

Glastonbury

Leeds

Reading

Latitude

Liberty

Guilfest

Lovebox

High Voltage

Field Day

LED – London Electronic Dance

Underage

Apple Cart

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Festivals

Mystery Shopping

This year we expanded the number of our volunteer Mystery Shoppers.Throughout 2010/11, they provided feedback on the accessibility and overallexperience of both Charter Venues and their local music venues, clubs andfestivals. They provided 62 reports over the one-year period.

We also aimed to increase the ethnic diversity of our Mystery Shoppers. Bythe end of the year under report, 19% of our volunteers were from a culturallydiverse background - a 2% increase on the last financial year.

Disability Equality Training

We ran 23 Disability Equality Sessions in 2010/11. We are particularlyhappy that Southwark Revealed commissioned us to repeat our successfulcourse, ‘Making Festivals and Outdoor Arts Events Accessible.’

We continued to develop our Open Training sessions, focusing particularlyon our “key worker” training programme, which enables event organisersand steward, club, festival and venue managers to pass training informationon to their other staff. We also professionalised the marketing of our trainingservices by creating a new leaflet and an online brochure, both designed toappeal to the commercial music industry.

Access Auditing

The ongoing economic crisis forced many live music organisations toreduce spending in 2010/11. In response, we offered basic accesssurveys and advice as part of our Charter of Best Practice instead of ourfull Access Audit service. We completed 6 Access Surveys for thesefestivals: Field Day, Lovebox, Underage, Tiesto, LED – LondonElectronic Dance and High Voltage.

Club Attitude

This was another great year for Club Attitude. We hosted three ClubAttitude events, including returning to Glastonbury Festival to host oursecond Club Attitude Showcase in partnership with Continental Drifts. Intotal, 942 people attended our Club Attitude events in 2010/11.

We enhanced our onsite marketing campaign at Glastonbury Festival byadding a volunteer dedicated specifically to promoting and managing theevent. We also found that the outside stage, The Hub, was verysuccessful at attracting passing crowds to the Showcase. Worthy FMwere very supportive: as well as playing tracks and interviewing ourpromoter and performers, they broadcasted a full piece on Club Attitudeon the last day of the festival, a peak listening period.

Most of the Showcase acts played a second set and one act, La Rebla Fam,was offered a recording session with a Strummerville producer. Whilst thevery concrete support offered to La Rebla Fam was particularly pleasing, allacts felt that their appearances had been a landmark event that will provebeneficial to their personal marketing and audience development.

Our second event of the year, Club Attitude on the Decks, moved to a newvenue, The Wilmington Arms. The move was part of a larger strategy to findand showcase new accessible venues. We chose a strong DJ line-up and a

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diversity-based theme:the Save ‘A World inLondon’ radioprogramme campaignwith DJ Ritu. The finalline-up featuredJamie Renton,Xtreme Link andMovimientosalongside her.There was aparticularly goodaudience for XtremeLink, whose live rap over DJ mixes added a newartistic element previouslynot seen at our DJ nights.

Our final event, the Club Attitude/Global Local collaboration, also used anew live music venue, Rich Mix, in Bethnal Green Road. For the first time,we were able to fulfil our aim of hosting an acoustic night. This change ingenre gave us the opportunity to work with two new disabled artists, MikeOliver and Captain Angelo. We chose Calm of Zero (ex-Echobelly) toheadline, along with Marlo Donato, Bug Prentice and Stella OBE (DJ). Asanother ‘first’, we added a VJ to the bill, “Mouse on the Telly”.

Deaf and Disabled People’s Stewarding Project

This project continued to create volunteer and employment opportunitiesfor Deaf and disabled people at major music festivals in the UK. It alsoincreased the presence of Attitude is Everything at festivals and providedsupport and reassurance for Deaf and disabled customers on-site.

In 2010/11, 44 people participated in this project. We ran 5 InformationTents and/or Stewarding Projects at Glastonbury, Latitude,Reading/Leeds and Liberty Festivals, in partnership with FestivalRepublic, Glastonbury Festivals, Oxfam and SFM Security Consultants.

In addition, Festival Republic, which took over the management of TheBig Chill Festival, asked Attitude is Everything to complete anObservation Report for the festival in August 2010 with a view to runningan Information Tent there in the following year.

Representation on Disability Issues

Our enhanced profile saw us making more contributions to industry events

and seminars within the Music and Outdoor Arts sectors. We participated in

several conferences, including Cirque Bijou, the Association of Festival

Organisers, BIIAB, and the National Skills Academy.

This year we added European partners to our portfolio for the first time,sharing ways to improve access with the Institut ofMeneskerettigheder (Denmark) and Intro (Belgium).

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Mike Oliver, Club Attitude/Global Local

DJ Void, Glastonbury Showcase

Ally Craig (Bug Prentice),Glastonbury Showcase

Drugstore, Glastonbury Showcase

Deaf Rave,

Glastonbury Showcase

La Rebla Fam,

Glastonbury

Showcase

2010 – 2011 in pictures

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Chrome Hoof sign our Charter

of Best Practice at The Big

Chill Festival 2010

Ben Spooner & Stephane Cony,

volunteers, Latitude Festival 2010

Simon Spense, La Rebla Fam,

Glastonbury Showcase

Wild Bunch DJ, Club Attitude on the DecksIsabel Monteiro (Drugstore)

and Kyra Pollitt (signer)

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Deaf Rave,

Glastonbury Showcase

Xtreme Link,

Club Attitude on the Decks

The CulturalOlympiad, 2012and the OutdoorEvents Sector

Through our ongoing

work with ISAN

(Independent Street

Arts Network),

SEEDA’s

Accentuate Project

and the Liberty

Festival, Attitude is

Everything continued to help

the Cultural Olympiad and

2012 become inclusive and

accessible to all.

Two new projects arose out of our successful work on the Access Toolkit:

• our partnership project with the Tower Hamlets Arts and Events

Team to make the Charter of Best Practice an Event Standard for

all festivals in Victoria Park

• the Accentuate Project’s Celebrate and Commission Programme

Strand.

In 2010 Attitude is Everything sent Mystery Shoppers to assess all

festivals in Victoria Park, with the intention of persuading all of the festival

organisers to endorse our Charter of Best Practice. We provided

Disability Equality Training for each festival organiser, including Loud

Sound, Dave Angel Productions, Eat Your Own Ears, MAMA Group and

AEG, and we provided organisers with feedback from Mystery Shoppers

to provide recommendations for improving their accessible facilities and

policies for the 2011 festivals.

As a result of our work in Victoria

Park, Lovebox, LED, High Voltage,

Underage, Field Day and Apple Cart

all signed up to the Charter of Best

Practice at Bronze level.

The Accentuate Project

commissioned our Chief Executive

Officer, Suzanne Bull, to become a

consultant on the ‘Celebrate’ and

‘Commission’ programmes, two

projects that together aim to

commission work and to offer

networks and professional

development opportunities so that

equity of access throughout the

Cultural Olympiad is ensured.

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Calm of Zero, Club Attitude/Global Local

Marlo Donato,

Club Attitude/Global Local

Suzanne’s clients during this funding period were Stop Gap and Blue

Touch Paper Carnival. Suzanne gave Stop Gap critical input into their

Development Plan and found ways for their work to appeal to more

commercial festivals. She helped Blue Touch Paper Carnival to develop

their Accessible Maps project – a way of making carnival events easy to

navigate for people with learning disabilities.

Attitude is Everything’s Volunteers

Attitude is Everything relies heavily on the good work of volunteers,primarily our team of Mystery Shoppers, who report on the accessibility oflive music events across the UK. Our team of 132 active MysteryShoppers completed a total of 42 venue reports and 20 festival reports in2010/11 and we estimate that they volunteered 648 hoursover the course of the year.

In addition, we estimate that our volunteer stewards andInformation Tent workers logged1120 hours of volunteer work this year.

In total this equates to 1768volunteer hours in 2010/11 andover £10,750 of in-kind incomenot included in these accounts.

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Tom Head & Jo Phillips, volunteers,

Club Attitude/Global Local

This summarised financial information is taken from the financial

statements approved by the trustees and signed on their behalf on 7th

December 2011.

The full Annual Report and Accounts for the year to 31st March 2011,

which include the financial statements and an unqualified report from

our independent examiner, are available from Attitude is Everything

on request.

How Attitude is Everything was funded in 2010/2011

How Attitude is Everything applied its 2010/2011 income

Grants awarded

66%

Donations

11%

Income from

charitable activities

13%

Other generated income

9%

Charitable activities

74%

Generating income

21%

Governance

4%

To reserves

0%

Financial Statements12

Statement of Financial Activities

Year to 31st March 2011

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Income 2011 2010£ £

Voluntary income 144,733 185,136Incoming resources from charitable activities 25,074 23,316Other income 16,699 15,096

186,506 223,548Total incoming resourcesResources ExpendedCosts of charitable activities:

AIE Charter 37,386 32,590'Mystery shopper' reports 21,238 24,318Disability Equality Training 16,584 42,046Access Audits 322 5,438Club Attitude 8,787 13,483Festivals 45,625 0Other charitable activities 8,254 64,781

138,196 182,656Costs of generating fundsGovernance costs 39,544 35,079Total expenditure 8,000 8,610Net income for the year 185,740 226,345

766 -2,797

Balance Sheet at 31st March 20112011 2010

£ £Fixed Assets 826 1,513Debtors and other current assets 18,539 15,681Cash at bank and in hand 62,523 71,206less: current liabilities 6,303 13,581Total Assets 75,585 74,819

Funds:Restricted funds: 0 0Unrestricted funds:

Designated fund 3,758 8,136Fixed Assets 826 1,513General fund 71,001 65,170

Total Funds: 75,585 74,819

Arts Council England – the Music Unit

Academy Music Group (AMG)

Accentuate Project

Age Concern Camden

Alan Kerr

Association of Independent Festivals

Association of Festival Organisers

Battlefront (Channel 4)

BIIAB

Blue Touch Paper Carnival

British Arts Festivals Association

(BAFA)

Channelfly

Cirque Bijou

Continental Drifts and Global Local

Drake Music Project

Emergency Exit Arts

Festival Republic

Glastonbury Festivals

Greater London Authority

Greenwich and Docklands Festivals

Hackney Council Arts and Events

Team

Hands4U

HMV

Independent Street Arts Network

(ISAN)

Institut for Menneskerettigheder

(Denmark)

Intro (Belgium)

Liberty Festival

Live Nation

LOCOG (London Organising

Committee of the Olympic and

Paralympic Games)

Loud Sound

Luther Pendragon

MAMA Group

Midi Music Company

Musicians Union

Muskelsvindfonden (Denmark)

National Arenas Association

National Union of Students (NUS)

Oxfam

PigPen

Remarkable Productions

Resonance FM

Shape

SFM Security Consultants

Skyway

Southwark Council Arts and Events

Team

Steph Cutler

Stop Gap Dance Company

The National Skills Academy

The Orpheus Centre

Tower Hamlets Council Arts and

Events Team

UK Festival Awards

WE: Live

All the Charter Venues and Festivals

All of our volunteer Mystery Shoppers, Stewards and Information Tent

workers

All of the artists and BSL interpreters who have appeared at Club Attitude

during 2010 and 2011

All of our families and friends who give up their time to support us

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Attitude is Everything would like to thank

MissionAttitude is Everything improves Deaf and disabled people’s access to

live music by working in partnership with audiences, artists and the

music industry to implement a Charter of Best Practice across the UK.

Attitude is Everything are ...

Staff:

Suzanne Bull Chief Executive Officer

Graham Griffiths Business and Operations Manager

Lisa Ommanney Project Manager (until April 2011)

Gideon Feldman Project Manager (from June 2011)

Dawn Noah PA to CEO

Steve Willcox Finance Officer

Mandi Peers Mystery Shopping Co-ordinator

Fred Williams Website Editor

Graeme Wall Club Attitude Promoter

Margaret Kwafo Cleaner

Board of Trustees:

Stephen Reid Chair (from 08.12.10)

Derek Garland Vice Chair (from 08.12.10)

Paul Bonham Treasurer (until 09.06.11)

Nigel McCune Acting Treasurer (from 05.10.11)

Troi Lee

Maria Oshodi

Peter Tudor (Appointed 08.12.10)

Stewart Lucas (Appointed 08.12.10)

Parker-Jayne Isibor (Appointed 08.12.10)

Esther O’Callaghan (Appointed 08.12.10 and resigned 28.07.11)

Millicent Nwadiaro (Resigned 08.12.10)

Patrons:

Robert Wyatt

Alan McGee

Blaine Harrison

Susan Hedges

Mat Fraser

Amadou & Mariam

Drugstore (Appointed September 2010)

Matthew Hancock MP (Appointed January 2011)15

Attitude is Everything

54 Chalton Street

London NW1 1HS

+44 (0) 207 383 7979

suzanne@attitudeiseverything.org.uk

www.attitudeiseverything.org.uk

www.facebook.com/attitudeiseverything

www.twitter.com/attitudetweets

soundcloud.com/attitudeiseverything

Patrons: Mat Fraser • Robert Wyatt • Susan Hedges • Alan McGee •

Blaine Harrison • Amadou and Mariam • Drugstore • Matthew Hancock MP

Design by Kathryn Corlett • www.kathryncorlett.co.uk • kathryncorlett@gmail.com

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