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ObjectivesObjectives1. Define Attitude.2. Describe two types of an attitude.3. Describe the Components of an attitude4. Write down four functions of attitude.5. List steps of Attitude development

through training.6. Explain how to change attitudes through

persuasive communication and cognitive dissonance

Definition

A settled way of thinking or feeling about something.

Or

Attitude is defined as the persistent tendency to feel and behave in a particular way towards some objects, persons or events .

Types of an Attitude

Positive Attitude :- Positive mental attitude is a

psychological term which describes a mental phenomenon in which the central idea is that one can increase achievement through optimistic thought processes.

Positive attitude helps you cope more easily with the daily affairs of life. It brings optimism into your life, and makes it easier to avoid worry and negative thinking. If you adopt it as a way of life, it will bring constructive changes into your life, and makes them happier, brighter and more successful.

Positive Attitude

Positive Attitude With a positive attitude you see the

bright side of life, become optimistic and expect the best to happen.It is certainly a state of mind that is well worth developing.

Types of an AttitudeNegative Attitude :-

A negative attitude is characterized by a great disdain for everything. Someone who constantly points out the negative in everything.

 A negative attitude is characterized by a great disdain for everything. Someone who constantly points out the negative in everything.

A negative attitude is contagious and therefore avoiding people with one is the best way of prevention. Once you have a negative attitude, you will unlikely be able to recover and self fulfilling prophecy takes a hold.

Negative Attitude

Attitude ComponentsAttitude Components

Cognitive AffectiveAffective

Behavior

Attitude ComponentsAttitude Components

Affections (Feelings)(Feelings)The emotional or feeling segment of an attitude.

Cognition (Thoughts)(Thoughts)The opinion or belief segment of an attitude..

Behavior ( Actions and reactions)( Actions and reactions)An intention to behave in a certain way toward someone or something.

Three Components of Attitude- an example

Cognitions (My job is interesting)

Affections (I love my job)

Behavior ( I am going to get to

work early with a smile on my face-

my intention to act)

HOW MUCH DO YOU SEE OF AN ICEBERG?HOW MUCH DO YOU SEE OF AN ICEBERG?

Tuesday, May 2, 2023 ATTITUDE

• ONLY 10% OF ANY ICEBERG IS VISIBLE. THE REMAINING 90% IS BELOW SEA LEVEL.

Tuesday, May 2, 2023 ATTITUDE

SEA LEVEL

KNOWLEDGE&

SKILLS

ATTITUDE

UNKNOWN TO OTHERS

KNOWN TO OTHERS

Functions Of Attitude

Attitude

Ego Defensive

Adjustment

Knowledge Value expression

Functions Of Attitude

The Adjustment Function : Attitudes often help people to adjust to their work environment.

Ego-Defensive Function : Attitudes help people to retain their dignity and self- image.

Functions Of AttitudeThe Value-Expressive Function :

Attitudes provide individuals with a basis for expressing their values.

The Knowledge Function : Attitudes provide standards and

frames of reference that allow people to understand and perceive the world around him.

Attitude development through Training

Training that is expected to produce a specific character or pattern of behavior.

Training that produces moral or mental improvement.

Attitude development through Training

Controlled behavior resulting from disciplinary training

A systematic method to obtain obedience

A state of order based upon submission to rules and authority

How to change Attitude

If people like you, they are more apt to identify and adopt your message .

Be convincing, credible and liked. Be believable, knowledgeable

about what you are liking. Present your arguments clearly

and persuasively.

Attitudes that are expressed publicly are more difficult to change because it requires one to admit he or she has made a mistake.

How to change Attitude

Oral persuasion techniques are most effective when you use a positive, tactful tone, present strong evidence to support your position, tailor your argument to the listener, use logic, and support your evidence by appealing to the employees’ fears, frustrations and other emotions.

How to change Attitude

The use of training sessions where employees share and personalize experiences, and practice new behaviors can be powerful stimulants for change.

Conducting attitudes surveys and suitable remedy.

How to change Attitude

Clarify your purpose and visualize your

purpose realized in future.

Expect more from yourself and set goals for

yourself

Do not wait for happiness, better try to work

towards happiness

Deal with problems effectively, do not run

away from them

How to change Attitude

Develop a routine to start every day in

a positive mental state

See positive approach in troubles

Be optimistic, this is an golden rule to

maintain positive attitude

Do self talk

How to change Attitude

ObjectivesObjectives1. Define Attitude.2. Describe two types of an attitude.3. Describe the Components of an attitude4. Write down four functions of attitude.5. List steps of Attitude development

through training.6. Explain how to change attitudes through

persuasive communication and cognitive dissonance

Thanks