WE ARE A

Digital Marketing Agency that works to Create Brand Synergy through Web-based Advertising and Branding Strategies

SYNERGY (greek: “syn” = simultaneity, “ergon” = work)

It´s the interaction of multiple efforts in a system in order to produce a greater result than the sum of their

individual effects.

#brandsynergy It´s the drive generated by the formula:

BRAND MESSAGE + LOYALTY GENERATION EFFORTS

WE USE The Internet and Digital Media as tools to

establish a real, continuous and mesasurable bond between our customers and their

consumers.

WE OFFER Five areas of expertise:

•  Web Development

•  Social Media

•  Search Engine Marketing

•  Content Marketing

•  Mobile

WEB DEV It´s one of the areas where we have more expertise;

we´ve been working on it for over 13 years and have

gained recognition by participating in the main

interactive design competitions in the country.

We draw inspiration from Architecture to create our

development methodology.

METHODOLOGY

OUR CUSTOMERS

Featured Project

Clinique México Official brand site with a

product catalog. We took it

through a front and backend

restructuring that increased

visits in 66% in comparison

with the same period of the

previous year.

1Q 2013 vs 1Q 2012

Visitor overview 1Q 2013: 38,447 visits 1Q 2012: 26,736 visits ì 43.80%

UNIT 1Q

2012 1Q

2013 CHANGE

VISITS 26,736 38,447 ì 43.80%

UNIQUE VISITORS 18,984 25,996 ì 36.94%

PAGEVIEWS 215,707 300,726 ì 39.41%

VISITOR TYPE 2012 2013 CHANGE

RETURNING 8,898 14,170 ì 59.25%

NEW 17,838 24,277 ì 36.10%

VS

SOCIAL MEDIA Creation, implementation and maintenance

strategies in Social Media is another of our

outstanding areas of expertise. We have achieved,

for example, the positioning of one of our

customers within the 5 brands with the most

Facebook Engagement in Mexico.

Our goal is tocreate Brand Synergy through the

cycle of Generation -> Implementation ->

Measurign and Reporting.

METHODOLOGY

SOCIAL MEDIAfases

Análisis y consultoria

Producción de activos

ImplementaciónMonitoreo / Interpretación

Mantenimiento

2

1

34

5

Definición de lineas / ProductosDefinición de redes socialesDefinición de AudienciaDefinición de comunicaciónDefinición de objetivosDefinición de métricasPlan de trabajo

Desarrollo de Fan PagesDesarrollo de ProfilesDesarrollo de Social AdsFacebook AppsFacebook TabsLinea editorialCalendarizaciónFaqs

Generación de contenidoSoporteRespuestaCampaña de social adsCampaña de WOMRetweet y Follow

MonitoreoReporteo y graficaciónInterpretación y presentaciónReportes estadísticosRecomendación de acciones

Optimización de acuerdo a recomendacionesRediseño de elementosNuevos activos gráficosAplicaciones y adons

OUR CUSTOMERS

Featured Project

EstēeLauder We have positioned the

Official Facebook Fan Page

as the 5th brand with the

most Engagement in Mexico.

hp://www.vuelodigital.com/2013/01/18/las-5-marcas-en-mexico-con-mayor-engagement-en-facebook/

Featured Project

Nike Futbol Mx Site, blog, Twier and

FanPage management form

November 2009 to May 2010.

We achieved 230,000 fans on

Facebook and 11,300

followers on Twier.

S.E.M. Following the objectives of each campaing, we buil

the necessary digital elements to achieve a natural

flow of users. Whether it´s visits, clicks, database

generations, sale leads, fans or any conversion

goal, we successfully implement Search

Optimization (SEO) or Pay per Click (Google,

Facebook or Niche Portals) campaigns.

SEM METHODOLOGY

Cliente

La campaña nos permite segmentar los anuncios por tiempo, y ubicación geográfica. Las palabras seleccionadas y los anuncios que desarrollemos en torno a ellas darán contexto a su aparición en las búsquedas de los usuarios.

Se definen las temáticas yobjetivos de la campaña

Temas(grupos de anuncios)

Anuncios

Definiremos los temas principales en los que agruparemos los anuncios de la campaña

Generamos varios anuncios de acuerdo a los temas de la campaña

Listado de palabras

Se asignan las palabras relacionadas al sitio, marca o producto, nicho de negocio y temática

Búsqueda en Google

A la búsqueda de una de las palabras dentro de la campaña, se le despliega el anuncio correspondiente al usuario que al click lo llevará al sitio web, página, o landing page

Sitio web/Landing page

La correcta estructura del sitio así como el correcto direccionamiento del anuncio a la sección indicada permitirá convencer al usuario de la "promesa" del anuncio" para cerrar generando una conversión en el sitio.

Se llevará una correcta medición de todas las fases de la campaña para su optimización.

SEO METHODOLOGY

- Internas- Marcas- Competidores- Entorno- Mercado

Estudio y análisis de palabras clave

- Visitas- Contenido- Página de entrada- Páginas internas- Conformidad

Consultoria SEO Interna

- Estructura- Optimización- Palabras claves- Contenido

Optimización SEO Interna

- Construcción de enlaces- Inscripción en directorios- SMO

SEO Externo

- Comparativo- Tracking de visitas- Tracking de enlaces- Analítica web

Informes y métricas

SEO

OUR CUSTOMERS

Featured Project

Clinique Travel & Retail Geogrphically segmented

SEM campaign oriented to

increase awareness of Duty

Free store locations that

offer Clinique Products.

Featured Project

UTEP Lead generation campaing

for a mid size transport

rental company.

- Monthly budget:

$1,000 USD.

- Monthly average sales:

$10,000 USD

October 16th to November 15th, 2013

Results for 1 month

PEOPLE VISITED THE LANDING PAGE

PEOPLE REQUESTED A QUOTATION

45,323 1,682 78 TIMES WERE DISPLAYED AN ADVERTISEMENT

CONVERSION RATE

95.4%

4.6% CLICKS LEADS

4.6%

CONTENT MKT Content is King and Design is its Queen. Bonding

with the user is all about provoking an emotion

through the message.

The context determines the message so that with

beer segmentation we get more relevance in our

contents and a stronger bond and interaction with

the user.

Featured Project

@Miss Finanzas Fictionous character in

Twier created as part of our

strategy for VW Leasing. Miss

Finanzas speakes about

personal finance, SMBs, tips

for entrepreneusrs and car-

related news.

MOBILE MKT Most experts agree that the time when the main

access point to the Internet is throug mobile

devices has just arrived. Furthermore, there is data

available on which devices are most used at

different times of the day. Because of this, it´s a

maer of the uermost importance that any brand

iniciative be responsive, multi-plaform and with a

strong focus on mobile.

Featured Project

HSBC Development of a series of

Landing Pages compatible

with mobile devices that

allow the user to access

information on different

HSBC products.

Featured Project

Quebec Mobile Site Development of a mobile site

that allows the mexican user who

wants to migrate to Quebec get

first contact information on life

style on that location and how to

apply for the inmigration

process.

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