ATOLL’s PhilosophyATOLL’

ATOLL’s PHILOSOPHY ATOLL is an accessible high-end audio electronics brand handmade in France with the highest standards of quality and perfectionism. Our goal is to allow a very large audience to listen to high performance, highdefinition true “high-end” audio sound at reasonable prices and to enjoy ultrarealistic high fidelity music with presence, depth, and a dynamic sound stage. To achieve this goal, ATOLL offers a product line with an unbeatable and incomparable musicality/price ratio. Therefore, we have made specific choices, such as simultaneous measuring and testing for each new product being developed by our R&D team. Another key choice ATOLL made is not to alter whatsoever the sound quality in any way. That is why we have no “BASS” nor “TREBLE” meters on our amplifiers, since those adjustments have many disadvantages : the frequency and phase responses become non-linear, additional “coloration” and artificial or parasite “noises” are added, which take a toll on sound clearness and transparency and hamper the whole system’s dynamics. Using the Bass or the Treble to correct imbalances from the loudspeakers or from the room the listener is same as correcting a problem by another problem, which destroys the integrity and unity of the high-fidelity system.

OPTIONS ON DEMAND While every customers has his own request and budget, we give him what he needs, all he needs. Phono stages, Digital board, 2 colors of front panel, remote control.

uality ATOLL’s QUALITY at ATOLL • Quality in Design : all layers are completely symmetrical, with discreet components. Double mono configuration after correction, very low counter effect ratio, minimal wiring length, star-shaped structure for components areas, inside protection, etc. • Quality of the electronic components used : Upper class Snap-in condensers with high-duty capacity and low in-line resistance, high-quality volume and source selectors (from ALPS), resistors with metal layer, MOS-FET transistors, full class A components for many units, mounting positioning by pairs and by triple groups. • Quality in Manufacturing : insertion and welding of all components totally done at main plant in France (Brecey, Normandy). Handmade assembly and testing, with 4 steps-checks and measuring followed by thorough listening of each unit before each shipping. • Quality from suppliers : Not only all design processes, manufacturing and testing are done in France, but also almost all major components are source from suppliers located in France or in the E.U. : chassis are made in "Britany", the aluminium front plates are laser-cut in "Lorraine", circuit mother-boards are printed in the “Normandy”, power-supplies are made in the “Rhône” sub-region and packaging is source from the famous “Normandy” sub-region… All these French sub-regions are located within reach of ATOLL’s main plant, which allows us to be proactive, reactive and most of all, offer our customers the highest standards of quality and reliability and the ability to adapt to demand at a moment’s notice. ATOLL’s History

ATOLL’s HISTORY

The ATOLL ELECTRONIQUE company was founded in September 1997 by 2 brothers : Stéphane & Emmanuel DUBREUIL. Right from the start the philosophy was to address a lack in the market : no reasonably priced true high-end audio electronics for budget-conscious audiophiles. The initial product range was based on integrated pre-main amplifiers and power amplifiers : IN50 – IN 80- PR100 – AM50 – AM80 Those products are still available today but have been regularly improved over time in order to reach perfection (and to finally arrived today with the SE series). After a promising take-off in sales during the summer of 1998, very good press reviews in France and throughout Europe, and an expanding network of satisfied distributors and resellers, a new model was launched : the AM100 Power Amplifier. Then, by the end of 1998, the first CD players went into production, with the full range available from the beginning : C50- CD80 – CD100. By the end of 1999, the range of amplifiers extended to 3 Channel units destined to the Home Cinema world, with 3 models available: AV50 – AV80 – AV100. End of 2000, our current best-sellers also come to the market : the IN100 integrated Pre-Main Amplifier and the high -end PR200 Pre-Amplifier (suitable for the AM100 power amplifier). All our models are available in both Black or Silver finish, with their own universal remote control.

Because of the successful expansion of the company, a new manufacturing plant is built and the company starts production in those amazing facilities in October 2001, with a completely reorganized production process allowing for even better quality in manufacturing and in test and control.

The new plant building becomes an icon in the Normandy region of France thanks to its innovative and architecturally sophisticated design, similar to our audio units, with our famous “ATOLL” logo in front of it.

In the Fall of 2004, ATOLL launches its long-awaited (about 3 years) Audio-Video DSP processor Pre-Amplifier, the PR5.1. This product not only gives the Best to Home cinema lovers (DTS, Dolby Pro-Logic II, etc…), but is essentially built first of all as an audio unit, on the same basis as our top Pre-amplifier PR200 in order to allow for exactly the same level of audio performance as our 100% audio units. ATOLL was then the first Audio brand in France getting licenced from DTS® and DOLBY®.

In order to propose always more hi-end restitution and provide our brand lovers upper class products, we lauch in 2005 the best sellers IN200, PR300 & AM200 and the CD200. Immediat success was given to those machines which performances gives opportunity to setup a real Hi-end system at an affordable price.

Following years (2007 & 2008) were concentrate on re-thinking previous products (manufacturing and quality sound) by changing to MK3 CD players versions, and to SE series (IN50-80-100 and PR100-200).

Then the Hi-end line was completed by a DVD player (DVD200) and a CD-SACD player (SACD200) which design and audio performances are the Atoll’s flag of quality. ATOLL ELECTRONIQUE now sells its products all over the world in Europe, the Americas and Asia, including Japan. We address the needs of the most demanding audiophiles and sound performance lovers, while giving them a clean, neat and beautiful European design that will be enhancing their interior homes. Our passion is stronger then ever, and we pursue perfection and satisfaction day by day for the sheer pleasure of our customers. The Manufacturing Process of an ATOLL a

Manufacturing Unit process

t1) Manual components insertion 2) Welding by hand

3) Board testing and adjusting 4) Testing and pre-setting before mounting

5) Mounting into unit’s chassis and final assembly

6) Heating, standby power supply djustment and audio testing for each unit ATOLL PRICES The ATOLL range

ATOLL PRICES

A basic but performing system can be very rewarding even from our IN50se premain amplifier coupled to our CD50 CD player. With good shelf speakers or small floor-stand speakers this combination can already change your vision of music, for a very reasonable budget. The 50 – 80 – 100 ranges can be combined in many flexible ways to fit and suit your needs perfectly over time. And you can make your system evolve easily any time you want, even by starting with a pre-main integrated amplifier to which can be connected a separate power amplifier (passive bi-amplification). The scalability and flexibility of our range is amazing and makes the ATOLL units always ahead of their times and never obsolete or outdated : our power amplifiers are all bridgeable and can become powerful mono-blocs to be used for each channel and each speaker in your system. The ATOLL units are bridgeable and also ready for “bi-amplification” set ups. This modular approach also is ATOLL’s strength. As an example, by shifting a simple switch inside the unit, The AM 100 units can become an amazing 200 Watts RMS power mono bloc that can rival and take on the best units in the markets, that are often priced at 10 times the price ! Multichannel complete system : Hi-End Stereo :

PR5.1 – AM100 – AV100 IN200 – CD200 Enjoy the sound of movies AND music Musicians in your room !