Our athletes are more than just athletes. We trulybelieve ...
Athletes
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Transcript of Athletes
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2nd Skull Potential Athletes and Promotion ideas
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Retired Athlete
• Players who were forced to retire because of concussions:
• Mike Richter
• Keith Primeau
• Pat LaFontaine
• Retired players can help make a connection with parents because they are parents themselves and are part of the same generation.
• Important to keep in mind Mario Lemieux because he is such a prominent name in sports and he would make a great investor because of his connection to players like Sidney Crosby.
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Mike Richter
• University of Wisconsin-Madison
• NY Rangers
• ‘96 and ‘02 USA Olympics Goal Tender
• Holds NYR record for all time wins
• First NYR to reach 300 wins
• Career ended because of skull fracture and concussion
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Mike Richter
• Very into the environment:
– Founding partner Healthy Planet Partners
– Environment Capital Partners
– Board of Directors of Riverkeep
– Board of Trustees for Adirondack Nature Conservatory
– Launched Athletes for a Healthy Planet
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Mike Richter
• Active in community:
– Chairmen of New Aspen Institute’s Sport and Society Program (dedicated to improving quality and quantity of athletic participation in society
– NHL Ambassador to Beyond Sport (use power of sports to promote social change)
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Mike Richter
Why would he be good to get involved?
• Has 2 sons
• Very involved in community
• Sport and Society/Beyond Sport
• Arguably one of the best goalies of all time, and one of the most well known ones
• He is very outspoken about causes he is passionate about and doesn’t seem to be afraid to invest in projects he believes in
• http://www.investinganswers.com/personal-finance/rich-famous/12-star-athletes-making-second-fortune-savvy-investments-2644
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Keith Primeau
• Best known for career with Philadelphia Flyers but also played for Detroit, Hartford, Carolina
• Position: Centre
• Served as team captain for both Flyers and Hurricane
• Played in and scored game winning goal in longest game in NHL history (5 OT periods, 152 minutes total)
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Keith Primeau
• By age 32 he had suffered his 4th concussion
• 05/06 season suffered concussion that ended season
• Still suffers from Post-concussion Syndrome today
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Keith Primeau
• Why would he be good to get involved?
• Currently Assistant Coach for Bishop Eustace Prep School in New Jersey
• Might be a good angle to explore- coaches speaking to parents giving them tips on gear to get kids to keep them safe
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Pat LaFontaine
• Best known for his play time with the Buffalo Sabres
• Averaged 1.17 points per game for career-best among American born ice hockey players
• 92-93 scored 148 points in 1 season-most points ever by an American born hockey player
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Pat LaFontaine
• 1990- first concussion sustained after open ice hit by James Patrick of NYR (famous incident of NYR fans trying to overturn ambulance while it was on way to hospital)
• 96-97 second concussion against Penguins when he was hit by Francois Leroux-caused Post-Concussions Syndrome
• 98- accidental collision with teammate caused end of career
• Retired 1999
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Pat LaFontaine
• Why would he be good to get involved?
– Companions in Courage Foundation
– Coaches Youth hockey in NY
– Currently MSG network broadcaster-media influence
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Mario Lemieux
• Lead Pittsburgh to 2 Stanley Cups as player and 1 as owner/chairman of board
• 2nd best goals per game average in NHL history (.754)
• Pittsburgh Penguins Co-Owner-currently principal owner and chairman of the board
• AHL Wilkes-Barre/Scranton Penguins co-owner
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Mario Lemieux
• Why he would be good to get involved?
– Arguably one of the greatest hockey players of all time
– Vested interest in the league and safety of its players
– Business Savvy
– Connection to current player with exceptional potential for getting involved in this product: Sidney Crosby
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Video
• This Honda commercial has 2 of the retired players listed above (Pat LaFontaine and Mike Richter), and has that warm family friends sports feel. Just a good advertisement to keep in mind.
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Current Players
• Sidney Crosby
• Colt McCoy
• Current players who have suffered significant head injuries that have ended their seasons or more. Current players will help the product connect with the kids who will be wearing it.
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Sidney Crosby
• Captain of Pittsburgh Penguins
• 2010/11- suffered two consecutive hits that caused concussion and an end to the season for him (still managed to finish season as Penguins leading scorer)
• 2011/12- missed first 20 games of season due to lingering effects of concussions
• December 2011 after playing a few games back, symptoms returned
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Sidney Crosby
• Why is he good to get involved?
– One of the most well known players
– One of the most recent prominent concussion stories in sports
– Pittsburgh local for a Pittsburgh product (even though product is national, our competitors are using Pittsburgh players)
Agent: Pat Brisson [email protected]
Agency: CAA Los Angeles
Agency Phone #: 424-288-2000
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Colt McCoy
• UT Austin
• Cleveland Browns
• Starting QB in 2010 and 2011
• Week 14 against Steelers he sustained a concussion against James Harrison
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Colt McCoy
• Why would he be good to get involved?
– Young relevant player
– He sustained his concussion when he was hit by the very player that is endorsing our competitor
– His concussion brought about new NFL policy: independent trainer would observe the games and alert teams training staff to possible head injuries
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Other athletes with concussion issues
• Troy Aikman-Dallas Cowboys (NFL)
• Jeff Buekeboom-NY Rangers (NHL)
• Mike Cameron-NY Mets (MLB)
• Wayne Chrebet-NY Jets (NFL)
• Brett Favre-Green Bay Packers(NFL)
• Brett Lindros-NY Islanders (NHL)
• Eric Lindros-Philadelphia Flyers (NHL)
• Mike Piazza-NY Mets (MLB)
• Steve Young-San Francisco 49ers (NFL)
• Marc Staal-NY Rangers (NHL)* {has 2 brothers in NHL and one in AHL, might be useful for family angle}
• Justin Morneau-Minnesota Twins (MLB)*
• Brian Roberts-Baltimore Orioles (MLB)* *still currently playing
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Promotional Ideas
This could be a good idea to build off of- a possibility for a social media campaign-low cost and if we have an athlete who is talking/tweeting/blogging about it there could be a high return
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Other Promotional Ideas
• “Mommy Bloggers”
http://www.topmommyblogs.com/pages/index.php
• Momsteam.com
• Pop Warner- Youth Football Program
• USA Hockey
• Going through youth athletic leagues rather than school systems-could prove to be more lucrative and give more reach, i.e MFYHA
• Regional athletic conferences, i.e FCIAC
• Possibility of working with sports gear brands like Tour or Mission or STX