At the World Tourism Organization (UNWTO) New Strategy Agenda Item 3 Annex 3 TOI Annual General...

At the World Tourism Organization (UNWTO) http://www.toinitiative.org

New Strategy

Agenda Item 3Annex 3

TOI Annual General Meeting

Geneva, 27 October 2008


Key QuestionsKey Questions

Who are our customers?

Which is the message we spread in the past few years?

Did we address the right people (decision makers)?

What is the core of the TOI?

Which are the “big issues” of the industry?

Which are the strategic risks of the industry / tour operating business?

Has the TOI been successful over last years?


What are the main constraints of the TOI?

Lack of manpower

Lack of financial support

Lack of members

Lack of organizational structure

Lack of active members

Lack of new members


TOI

To

uri

sm

Bu

sin

ess

ROI

Key Key PartnersPartners

AffiliateAffiliatemembersmembers

UNUN


Vision: TOI is the Organization that safeguards the interest of the

tour operating business through sustainable tourism

Targets:1. Change the image of TOI from a “green” Initiative to a

business Organization2. Have the appropriate organizational and financial

structures3. Tackle the needs of the stakeholders4. Provide solutions for an appropriate return on

investment

StrategyStrategy


TOI

To

uri

sm

Bu

sin

ess

ROI

Key Key PartnersPartners

AffiliateAffiliatemembersmembers

UNUN


Return of Investment Return of Investment

Image / brand

Participation / access to projects

Network

Sustained Business


Key PartnersKey Partners

Possible partners out of the following industries

Banking Insurance Real estate Energy Environmental Infrastructure Medical / Chemical CO2 business Airline, Hotel, Car Rental More…


Criteria

Commitment to a sustainable business

Any company or group that shares the interest and vision of TOI and is willing to fund TOI

Key Partners (KP) - Euro 30’000- Project Funding (90% project / 10% TOI)

Key Sponsoring Partners (KSP) - Euro 50’000



Benefits

Key Partners (KPs)

Official Partner of the TOI Owner / Co-owner of a project Member of the project steering committee Access to the TOI network Use of the logo Vote at the AGM

Key Sponsoring Partners (KSPs)

Official Partner of the TOI Access to the TOI network Use of the logo One vote at the AGM



Affiliate MembersAffiliate Members

Possible members

Companies (except TOs)

Governments / Non-Governmental Organizations

Individuals


Affiliate MembersAffiliate Members

Criteria Commitment to a sustainable business Any company or group that shares the interest and vision of TOI

and is willing to fund TOI

Individuals: Donation (min. Euro 50)

Others: Euro 5’000

Benefits Access to the TOI network (without the right of using the logo) Invitation at the AGM as observer Official supporter


AGMAGM

BoardBoard

ManagingManaging

DirectorDirector

SecretariatSecretariat

Project 1Project 1 Project 2Project 2 Project 3Project 3 Project 4Project 4 Project…Project…

Strategic LevelStrategic Level

Operational LevelOperational Level


Focus of the TOI

The main focus of the work of the TOI has to stay on the

tour operating industry

Composition of the Board

5 Tour Operators 1 Affiliate Member 1 Key Partner 1 UN representative


Time TableTime Table

Presentation to the Board 26.09.08 Decision

Presentation to the AGM 27.10.08 Decision

Amendments to the Constitution Jan. - Feb.09 Preparation of the new communication and Jan. - March

09 marketing strategy

Contracting a Fund Raiser April – September

Employ a Managing Director August – Nov. AGM 2009 Oct/Nov 2009

At the World Tourism Organization (UNWTO) New Strategy Agenda Item 3 Annex 3 TOI Annual General...

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