Toi Distribution
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Transcript of Toi Distribution
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Newspaper Industry Functions:
A newspaper industry consists ofthree major functionalareas.
These include:
1.Editorial
2.Advertisement
3.Circulation.
Editorial provides raw material,
Advertisement is looked by response.The key area of sales of the product is Dealt by circulation,
hence the importance of distribution channel in the
Newspaper industry.
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Distributing a perishable product:
The newspaper production/distribution problem is anexample of a Perishable-good production and distribution
problem.
A perishable good is One that either loses significant value if
stored or a good that will cause Economic loss ifdeliveredlate.
There are three main categories of perishable goods:
a) Goods that are perishable only when considered by the
customer;
b) Goods that are perishable only to the manufacturer; and
c) Goods that is perishable to both the Manufacturer and
the customer.
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Newspapers fall into this later category.
Newspaper companies cannot print the news sections of
the newspaper in advance because of the requirement that
news be timely.
Additionally, with the increase in commuting times,
especially in the large, metropolitan markets, late delivery are
also not entertained.
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Therefore, newspaper production/distribution is the
problem of distributing highly perishable productsunder severe time constraints.
The distribution channel consists ofEDITORIAL RESPONSE CIRCULATION stages
involved in fulfilling consumer requirements.
The channel includes manufactures, suppliers,
transporters, vendors and customers.
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The distribution channel
Page Release
Production
Printing
NewspaperTransportation (Private)
Depot
Vendor
Line boy
Reader
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Economies of scale
Responsiveness
High
Low
High Low
Newspaper supply chain
behavior
Costs
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Driving the newspaper supply chain :
The main drivers of supply chain are:
a) Inventory, b) Transportation, c) Facilities and d)
information.
InventoryIt exists in the supply chain because of a mismatch between
supply and demand.
Applying this to the newspaper industry, inventory of the
raw material i.e. newsprint is maintained based on the safety
inventory model.
This model states that inventory is held just in case demand
exceeds expectation, i.e. it is held to counter uncertainty
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Moreover, even some of the news items can also be
considered as inventory.
These may include special columns, weekly columns etc.
Since these are to be published periodically, they need to be
worked upon well before in time.
Also, some articles should always be ready with thenewspaper, just to cover up some free space that might creep
in any edition.
This normally happens when the ad material expected in a
particular ratio is not received by the publication.
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Transportation
It moves the product between different stages in a supplychain.
It bears a large impact on both responsiveness and
efficiency.
Faster transportation allows a supply chain to be more
responsive but reduces its efficiency.
Responsiveness is more important for newspaper than
efficiency and hence the need for a faster transportation.
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Normally newspapers use private carriers to
transport the product from publication facility to
various agencies in the region.
This is basically to reduce the cost & increase apt
service.
In case it is required to transport the product across
states, public transport such as rail and air are used.
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BENNETT, COLEMAN & COMPANY LIMITED
BCCL is Times Groups oldest and largest company.
Times Group
It is India's largest media & entertainment conglomerate.
The Times Group is a leader in the publishing business and anemerging leader in internet, music, retailing, multimedia and
broadcast.
Vision
We are a global company with cosmic consciousness served
from the subcontinent aggregating audiences to network
media brands transiting through print
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Highlights:
11 publishing centers. 15 printing centers.
55 sales offices.
Over 7000 employees.
5 dailies including two of the largest in the country with
approx 4.3million copies circulated daily.
2 lead magazines.
29 niche magazines.
Reaching 2468 cities and towns.
Turnover in excess of USD 500 million.
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BUSINESS AREAS /PRODUCT LINE / PRINT MEDIA:
Newspaper
THE TIMES OF INDIAMUMBAI MIRROR
THE ECONOMIC TIMES
MAHARASHTRA TIMES
NAVBHARAT TIMES
ECONOMIC TIMES GUJRATI
CREST
SPEAKING TREE
Sandhya Times
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Magazine
FEMINAFILMFARE
TOP GEAR
GRAZIA
HELLO
GOOD HOMES
COOK BOOK
ECONOMIST
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ELECTRONIC MEDIA:
Television: Zoom , TIMESNOW
Radio: Radio Mirchi
Website: Indiatimes , Timesjob
Online Service: Times of Money
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Distributors
Indent/RMD
Editorials
ONLINE PROCESSING
Production
Printing
Supplement
Main bundle
Insertion
Mail Room
Bundle
Transport
Permanent Stall
Railways Stalls
Mega/5star Shop
Homes
Inst/Schools
Sub Copies
Vendors/sub
Sorting/Insertion
City
Cash Point
Delivery Point
Trade Billing
Upcountry
Billing vs. payment/indent
Supply Chain
Drop-points
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Editorial
The latest submission time of editorial pages - for up-country is 10 pm and - for city is 11.30pm.
The time for city can change if any event of national
importance occurs in the 11th hour. The time has been
extended till 1.30 pm. The time for up-country can change on any event of
national importance occurs at the 11th hour. The time has
been extended till 12.30 pm.
The Circulation dept head has the right to inform &
interfere into the editorial affairs if the printing is delayed
due to editorial dept.
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On-line Processing
The Editorial pages after editing are mailed on lineto production department.
The Production dept convert the mailed materialinto plates and place them on machine for printing.
This process takes 15 to 20 minutes.
The process time is accountable and added into
editorial timing.
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Online Indent & Production
Production is related to final printing of copies The distributors online the publication wise indents of
vendors.
The indents are verified, changed & checked by RMD Citysales dept before putting online.
The supplements (BT + Plus) are printed from 4pm to10pm. These supplements & pluses are manuallyinsertered and packed into bundles.
The printing & production of Up-country & City edition
(TOI,MT,ET,NBT,MM) starts at 10.30 & 11.30pmrespectively.
The copies are arranged into bids & packed into bundlesautomatically.
The packed bundles are loaded for transport through mailroom.
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Printing
The printing starts only when
The supply indent is loaded.
The Editorial pages plates are placed.
The supplements are printed from 4pm to 10pm.
The main cover printing
Up-country at 10.30 pm. City edition at 11.30pm.
Area profiles are segregated through stars (***).
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Mailroom
Mailroom is the space organized for -
Packing of bundles.
Distribution of bundles (Supplement & Main).
The vans to transport the production in mail room is
placed -
Distance wise.
Area profile wise.
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Under 88 contractors there are 259 vehicles. The dispatch of Up-Country starts early due to distance.
The UP-Country covers market of Nasik,
The subscription copies are sent thru couriers.
The City editions are send at 11.30pm to all international
flights and hotels.
The supplies are arranged as per distance (The first van
leaves for longer distance)
Transport & Transportation
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Drop-points are the points where the supplies aredelivered or dropped.
The Vendors collect the supplies from these point before
delivering the newspaper to readers.
These points consist two kinds of distribution
Depot distribution (Cash & carry).
Bundle distribution (Distributors Billing v/s payment).
Drop-points
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The supplies made into two parts of each publications Main Cover.
Supplements (If available).
The supplies are converted into complete products byinserting-
Supplements into Main cover.
Inserting combo products as subscribed by readers.
Every vendor employ line-boys who deliver thenewspaper to reader before 7.00 am.
Drop-points
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The vendors prepares their bills in the last week of the
month and the payments are collected on the 1st week of
every month.
The vendors make weekly payments to the distributors who
supplies them the Newspaper.
BILLING